Faculty Profile for Dr. Steven W Rayburn II

profile photo for Dr. Steven W Rayburn II
Dr. Steven W Rayburn II
Associate Professor — Department of Marketing
MCOY 424
phone: (512) 245-7428

Biography Section

Biography and Education

Dr. Steven Rayburn is Associate Professor of Marketing at the McCoy College of Business Administration, Texas State University and a Fulbright Specialist. Prior to coming to Texas State University he received his Doctorate in Marketing at Oklahoma State University. He received both his Bachelor of Science in Marketing and Master of Business Administration from University of Louisville. Prior to coming to academia he enjoyed a successful career managing front-line employees in service, retail, and sales organizations.

Dr. Rayburn's research focuses on the organizational frontline and explores the strategic implications of work and service design on worker and consumer outcomes. The goal of his research is to positively impact organizations’ ability to both reach their operational and financial goals and provide for employee and consumer well-being.

Dr. Rayburn’s research has been published in Journal of Business Research, European Journal of Marketing, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Journal of Services Marketing, Services Industries Journal, Journal of Selling, Journal of Research for Consumers, and other international academic journals. He has presented his research at multiple national and international marketing, sales, and public policy conferences.

Teaching Interests

Sales Management
Services Marketing
Retail Marketing and Management
Promotional Strategy
Marketing Communications
Marketing Strategy
Qualitative Research Methods

Research Interests

Organizational Frontline Research
Strategic Service Interactions
Work Design
Service Design
Healthcare Services
Subsistence Marketplace Entrepreneurship
Transformative Service Research

Selected Scholarly/Creative Work

  • Rayburn, S. W., Badrinarayanan, V. A., Anderson, S. T., & Gupta, A. (2021). Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance. Journal of Business Research, 133, 66-78 (Quality Indicators: CABS: 3, ABDC: A, Marketing Dept: A, Impact Factor: 7.55). https://doi.org/10.1016/j.jbusres.2021.04.066
  • Rayburn, S. W., Anderson, S. T., & Sierra, J. J. (2020). Future Thinking: A Marketing Perspective on Reducing Wildlife Crime. Psychology and Marketing, 37(12), 1643-1655 (Quality Indicators: CABS: 3, ABDC: A, Marketing Dept.: A, Impact Factor: 2.93, Lead Article). https://doi.org/10.1002/mar.21413
  • Anderson, S. T., Rayburn, S. W., & Sierra, J. J. (2019). Future Thinking: The Role of Marketing in Healthcare. European Journal of Marketing, 53(8), 1521-1545 (Quality Indicators: CABS: 3, ABDC: A*, Marketing Dept: A, Impact Factor: 4.64). https://doi.org/10.1108/EJM-10-2017-0779
  • Rayburn, S. W., & Ochieng, G. (2022). Instigating Transformative Entrepreneurship in Subsistence Communities: Supporting Leaders’ Transcendence and Self-Determination. Africa Journal of Management, 8(3), 1–27.
  • Fox, C. J., & Rayburn, S. W. (n.d.). Competitive Strategy in Everyday Ventures: A Self-Determination Theory Perspective. Entrepreneurship Research Journal.

Selected Awards

  • Award / Honor Recipient: Alpha Chi Favorite Professor, Alpha Chi National Honor Society. 2021
  • Award / Honor Recipient: College Achievement Award for Excellence in Service, McCoy College of Business. 2021
  • Award / Honor Recipient: Service-Learning Excellence Development Workshop Expert Facilitator, Service Learning Excellence Program - Texas State University. 2021
  • Award / Honor Recipient: McCoy College of Business Administration Presidential Distinction Award for Excellence in Teaching. 2020
  • Award / Honor Recipient: Graduating Student Recognition of Campus Support. March 2020

Selected Grants

  • Ashford-Hanserd, Shetay Nicole (Principal), Sarmiento, Eric Ryan (Co-Principal), Rayburn, Steven W (Co-Principal), Myles, Colleen Crystal (Co-Principal), Davio, Rebecca Lynn (Supporting), Fox, Rebekah L (Supporting), Guajardo, Miguel (Supporting), Valencia, Louie Dean (Supporting), Valle, Rosina Ruiz (Supporting). #ReclaimDunbar: A community needs assessment for the Dunbar arts, cultural and innovation district, Multidisciplinary Team Formation (MTI) Grant, Texas State University, Texas State University, $1000. (Funded: July 1, 2018 - December 31, 2019). Grant.
  • Rayburn, Steven W (Principal). Understanding Service Delivery at the Base of the Pyramid, McCoy College of Business Research Grant, Texas State University, $2500. (Funded: December 2015). Grant.
  • Rayburn, Steven W (Principal). Service Captivity Experiences in the NICU: A Qualitative Exploration of “Infant Parents” Medical Service Interactions and Outcomes, McCoy College of Business Research Grant, Texas State University, $1500. (Funded: December 2014). Grant.
  • Rayburn, Steven W (Principal). Service Captivity Experiences in the NICU: A Qualitative Exploration of “Preemie Parents” Service Interactions and Outcomes, Research Enhancement Program Grant, Texas State University, $3360. (Funded: December 2014). Grant.
  • Rayburn, Steven W (Principal), McDonald, Imani Nuari (Co-Principal). Student Travel to Present Research at Marketing and Public Policy Conference, McCoy College of Business - Student Development Grant, Texas State University, $1500. (Submitted: November 2019). Grant.

Selected Service Activities

Master of Science Marketing Research and Analysis Program Committee
August 2019-Present
Bobcat Bounty Food Pantry Steering Committee
February 2018-Present
University Institutional Review Board – Texas State University
August 2017-Present
#ReclaimDunbar Research-Practitioner Partnership
March 2018-2021
Impact of Research Committee – Marketing Department, McCoy College of Business, Texas State University
August 2015-August 2021