Faculty Profiles

Colleges and Departments
Portrait of Dr. Steven W Rayburn II

Dr. Steven W Rayburn II

  • Chair - Professor at Department of Management, McCoy College of Business

Service Activities

Ongoing

  • Member, Development Team: Experiential, Career, and Community-Engaged Learning (EXC2EL) Center. January 2024 - Present.
  • Member, Advisory Board: Experiential, Career, and Community-Engaged Learning (EXC2EL) Center. July 2023 - Present.
  • Member, Bobcat Bounty Food Pantry Steering Committee. February 2018 - Present.
  • Member, Advisory Board: Service-Learning Excellence Program. September 2025 - Present.
  • Member, First-Gen Executive Advisory Board. September 2024 - Present.
  • Member, First-Gen Proud Committee. March 2021 - Present.
  • Editorial Review Board Member, Journal of Promotion Management. November 2019 - Present.
  • Editorial Review Board Member, Journal for Advancement of Marketing Education. August 2018 - Present.
  • Editorial Review Board Member, Journal of Marketing Theory and Practice. May 2018 - Present.
  • Coordinator / Organizer, Service Research Center, Universidad de Piura - Lima. August 2017 - Present.
  • Editorial Review Board Member, Journal of Business Research. June 2016 - Present.

2025

  • Member, Experiential Major Maps Task Force. September 2024 - August 2025.
  • Member, Master of Science Marketing Research and Analysis Program Committee. August 2019 - August 2025.
  • Reviewer / Referee, Journal of Service Research. August 2025.
  • University Mentor, USDA NEXTGEN grant - LEADING Hispanics. August 2023 - August 2025.
  • Board of Directors, Comal Education Foundation. July 2023 - August 2025.
  • Member, Marketing Department Personnel Committee. August 2019 - August 2025.
  • Reviewer / Referee, Journal of Services Marketing. July 2025.
  • Reviewer / Referee, European Journal of Marketing. July 2025.
  • Reviewer / Referee, Journal of Promotion Management. June 2025.
  • Reviewer / Referee, Journal of Services Marketing. May 2025.
  • Reviewer / Referee, Journal of Service Research. May 2025.
  • Member, Parent Ambassador Program - Comal Independent School District. August 2024 - May 2025.
  • Reviewer / Referee, Journal of Services Marketing. April 2025.
  • Co-Chair, Provost Commission for Carnegie Elective Classification - Community Engagement. November 2024 - March 2025.

2024

  • Member, Microcredential Community of Practice. February 2024 - August 2024.
  • Reviewer / Referee, Journal of Service Research. December 2024.
  • Reviewer / Referee, Journal of Service Research. November 2024.
  • Reviewer / Referee, Journal of Services Marketing. October 2024.
  • Reviewer / Referee, 2025 AMA Winter Academic Conference. September 2024.
  • Reviewer / Referee, 2025 AMA Winter Academic Conference. September 2024.
  • Reviewer / Referee, 2025 AMA Winter Academic Conference. September 2024.
  • Reviewer / Referee, Journal of Services Marketing. August 2024.
  • Reviewer / Referee, European Journal of Marketing. August 2024.
  • Member, Governance Committee. September 2022 - August 2024.
  • Member, First-Gen Proud Research Sub-Committee. June 2021 - August 2024.
  • Faculty Co-Advisor, Students in Free Enterprise (SIFE). July 2020 - August 2024.
  • Reviewer / Referee, Journal of Services Marketing. May 2024.
  • Member, TXST Hotel Development Project Evaluation Team. December 2023 - May 2024.
  • Co-Chair, Service Research and Healthcare Marketing Track, 2024 AMS Annual Conference. August 2023 - May 2024.
  • Reviewer / Referee, Young Consumers. April 2024.
  • Reviewer / Referee, Africa Journal of Management. April 2024.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. April 2024.
  • Reviewer / Referee, 2024 Marketing and Public Policy Conference. February 2024.
  • Reviewer / Referee, 2024 Marketing and Public Policy Conference. February 2024.
  • Reviewer / Referee, 2024 Marketing and Public Policy Conference. February 2024.
  • Reviewer / Referee, 2024 Academy of Marketing Science World Congress. January 2024.

2023

  • Member, Service Learning Excellence Advisory Board. August 2018 - August 2023.
  • Member, University Institutional Review Board – Texas State University. August 2017 - July 2023.
  • Reviewer / Referee, European Journal of Marketing. December 2023.
  • Reviewer / Referee, Journal of Nonprofit and Public Sector Marketing. December 2023.
  • Organizer, Service Learning Projects - Promotional Strategy Course. August 2023 - December 2023.
  • Organizer, Service Learning Projects - Services Marketing Course. August 2023 - December 2023.
  • Reviewer / Referee, European Journal of Marketing. November 2023.
  • Reviewer / Referee, Journal of Service Research. October 2023.
  • Reviewer / Referee, Journal of Financial Services Marketing. August 2023.
  • Reviewer / Referee, Journal of Service Research. July 2023.
  • Reviewer / Referee, Journal of Promotion Management. July 2023.
  • Organizer, Service Learning Projects - Promotional Strategy Course. July 2023.
  • Reviewer / Referee, Journal of Financial Services Marketing. June 2023.
  • Reviewer / Referee, Journal of Services Marketing. June 2023.
  • Reviewer / Referee, International Journal of Retail & Distribution Management. June 2023.
  • Member, Search Committee – Marketing Department, McCoy College of Business, Texas State University. February 2023 - June 2023.
  • Reviewer / Referee, International Journal of Consumer Studies. May 2023.
  • Organizer, Service Learning Projects - Services Marketing Course. January 2023 - May 2023.
  • Volunteer, 2022-2023 INCubator Entrepreneurship Program, Canyon High School, Comal Independent School District. November 2022 - May 2023.
  • Reviewer / Referee, Journal for Advancement of Marketing Education. April 2023.
  • Reviewer / Referee, European Management Journal. March 2023.
  • Reviewer / Referee, European Journal of Marketing. March 2023.
  • Reviewer / Referee, Journal of Services Marketing. March 2023.
  • Reviewer / Referee, 2023 AMA Summer Educators Conference (2). March 2023.
  • Reviewer / Referee, 2023 AMA Summer Educators Conference (1). March 2023.
  • Reviewer / Referee, Journal of Promotion Management. February 2023.
  • Reviewer / Referee, Journal of Services Marketing. February 2023.
  • Reviewer / Referee, Journal of Service Research. January 2023.

2022

  • Reviewer / Referee, 2023 Marketing and Public Policy Conference. December 2022.
  • Organizer, Service Learning Projects - Promotional Strategy Course. August 2022 - December 2022.
  • Reviewer / Referee, International Journal of Consumer Studies. November 2022.
  • Reviewer / Referee, 2023 Academy of Marketing Science Conference. November 2022.
  • Reviewer / Referee, Journal of Marketing Theory and Practice. September 2022.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. August 2022.
  • Organizer, Service Learning Projects - Services Marketing Course. July 2022 - August 2022.
  • Reviewer / Referee, Journal of Service Research. July 2022.
  • Reviewer / Referee, International Journal of Consumer Studies. July 2022.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. June 2022.
  • Reviewer / Referee, International Journal of Consumer Studies. June 2022.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. April 2022.
  • Reviewer / Referee, Journal of Marketing Theory and Practice. March 2022.
  • Reviewer / Referee, Journal of Business Research. February 2022.
  • Reviewer / Referee, Journal of Service Research. February 2022.
  • Reviewer / Referee, Journal of Services Marketing (1). January 2022.
  • Reviewer / Referee, Journal of Services Marketing (2). January 2022.
  • Reviewer / Referee, International Journal of Consumer Studies. January 2022.

2021

  • Member, Impact of Research Committee – Marketing Department, McCoy College of Business, Texas State University. August 2015 - August 2021.
  • Reviewer / Referee, 2022 Marketing and Public Policy Conference (1). December 2021.
  • Reviewer / Referee, 2022 Marketing and Public Policy Conference (2). December 2021.
  • Reviewer / Referee, Journal for Advancement of Marketing Education. December 2021.
  • Reviewer / Referee, Journal of Public Policy and Marketing. December 2021.
  • Reviewer / Referee, 2022 6th Annual Young Scholar Research (YSR) Competition. December 2021.
  • Reviewer / Referee, Journal of Services Marketing. November 2021.
  • Reviewer / Referee, European Management Journal. November 2021.
  • Reviewer / Referee, European Management Journal. October 2021.
  • Reviewer / Referee, Journal of Services Marketing. October 2021.
  • Reviewer / Referee, International Journal of Consumer Studies. October 2021.
  • Reviewer / Referee, European Management Journal (2). October 2021.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. September 2021.
  • Reviewer / Referee, Journal of Marketing Theory and Practice. September 2021.
  • Reviewer / Referee, European Management Journal. August 2021.
  • Reviewer / Referee, International Journal of Consumer Studies (1). August 2021.
  • Reviewer / Referee, International Journal of Consumer Studies (2). August 2021.
  • Member, Marketing Curriculum Review Committee. April 2018 - August 2021.
  • Member, Subject Pool Committee – Marketing Department, McCoy College of Business, Texas State University. August 2015 - August 2021.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. July 2021.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. June 2021.
  • Reviewer / Referee, Journal of Services Marketing. May 2021.
  • Reviewer / Referee, Journal of Business Research. May 2021.
  • Reviewer / Referee, Journal of Services Marketing (2). May 2021.
  • Reviewer / Referee, Service Business. May 2021.
  • Organizer, Service Learning Projects - Promotional Strategy Course. January 2021 - May 2021.
  • Reviewer / Referee, Journal of Public Policy and Marketing. April 2021.
  • Reviewer / Referee, International Journal of Consumer Studies. April 2021.
  • Member, Marketing Department Personnel Committee - Subcommittee to Review MPPS. March 2021 - April 2021.
  • Member, 2020-2021 Site Based Decision Making Committee, Canyon Middle School, Comal Independent School District. September 2020 - April 2021.
  • Reviewer / Referee, Journal of Business Research. March 2021.
  • Reviewer / Referee, International Journal of Consumer Studies. March 2021.
  • Reviewer / Referee, Journal of Services Marketing. February 2021.
  • Reviewer / Referee, European Management Journal. February 2021.
  • Reviewer / Referee, Journal of Services Marketing (2). February 2021.
  • Reviewer / Referee, 2021 Marketing and Public Policy Conference. January 2021.

2020

  • Member, #ReclaimDunbar Research-Practitioner Partnership. March 2018 - 2020.
  • Reviewer / Referee, Journal of Services Marketing. December 2020.
  • Organizer, Service Learning Projects - Promotional Strategy Course. August 2020 - December 2020.
  • Member, Sales Research Fund Committee – Center for Professional Sales, Marketing Department, McCoy College of Business, Texas State University. August 2017 - December 2020.
  • Reviewer / Referee, International Journal of Consumer Studies. November 2020.
  • Reviewer / Referee, Service Business. November 2020.
  • Reviewer / Referee, Journal of Services Marketing. October 2020.
  • Reviewer / Referee, Journal of Promotion Management. October 2020.
  • Reviewer / Referee, Journal of Services Marketing. September 2020.
  • Reviewer / Referee, International Journal of Consumer Studies. September 2020.
  • Reviewer / Referee, The Service Industries Journal. August 2020.
  • Reviewer / Referee, Journal of Marketing Theory and Practice. August 2020.
  • Organizer, Service Learning Projects - Promotional Strategy Course. July 2020 - August 2020.
  • Reviewer / Referee, Service Business. July 2020.
  • University Mentor, Service Learning Excellence Faculty Workshop. July 2020.
  • Reviewer / Referee, Journal of Services Marketing. June 2020.
  • Co-Chair, Entrepreneurship Track – The First Virtual Subsistence Marketplaces Conference. May 31, 2020 - June 1, 2020.
  • Reviewer / Referee, Journal of Public Policy and Marketing. May 2020.
  • Organizer, Service Learning Projects - Promotional Strategy Course. January 2020 - May 2020.
  • Reviewer / Referee, Journal of Promotion Management. April 2020.
  • Reviewer / Referee, Journal of Services Marketing. April 2020.
  • Reviewer / Referee, Journal of Promotion Management. March 2020.
  • Reviewer / Referee, Service Business. February 2020.
  • Reviewer / Referee, Journal of Retailing and Consumer Service. February 2020.
  • Reviewer / Referee, 2020 Marketing and Public Policy Conference. January 2020.
  • Reviewer / Referee, 2020 Marketing and Public Policy Conference. January 2020.
  • Reviewer / Referee, Service Business. January 2020.
  • Reviewer / Referee, Journal of Services Marketing. January 2020.
  • Member, 2019-2020 Comal Forward Committee, Comal Independent School District. October 2019 - January 2020.

2019

  • Reviewer / Referee, Journal of Promotion Management. December 2019.
  • Reviewer / Referee, 2020 Marketing Management Association Spring Educators' Conference. December 2019.
  • Organizer, Service Learning Projects - Promotional Strategy Course. August 2019 - December 2019.
  • Reviewer / Referee, Service Business. September 2019.
  • Reviewer / Referee, Journal for Advancement of Marketing Education. September 2019.
  • Reviewer / Referee, Journal of Public Policy and Marketing. August 2019.
  • Reviewer / Referee, Service Business. August 2019.
  • Reviewer / Referee, Journal of Marketing Theory and Practice. August 2019.
  • Organizer, Service Learning Projects - Promotional Strategy Course. July 2019 - August 2019.
  • Reviewer / Referee, European Journal of Marketing. July 2019.
  • Reviewer / Referee, Journal of Public Policy and Marketing. July 2019.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. May 2019.
  • Co-Chair, Entrepreneurship Track – Second Subsistence Marketplaces Bottom-Up Immersion Conference; Arusha, Tanzania. May 2019.
  • Organizer, Service Learning Projects - Promotional Strategy Course. January 2019 - May 2019.
  • Faculty Advisor, Collegiate Entrepreneurs Organization (CEO). August 2018 - May 2019.
  • Reviewer / Referee, Journal of Service Theory and Practice. April 2019.
  • Reviewer / Referee, Service Business. April 2019.
  • Reviewer / Referee, Journal of Services Marketing (1). March 2019.
  • Reviewer / Referee, Journal of Services Marketing (2). March 2019.
  • Reviewer / Referee, Creativity Research Journal. February 2019.
  • Reviewer / Referee, Journal of Public Policy and Marketing. February 2019.
  • Reviewer / Referee, Journal of Service Theory and Practice. January 2019.
  • Reviewer / Referee, Journal of Service Research. January 2019.

2018

  • Reviewer / Referee, Journal of Services Marketing. December 2018.
  • Reviewer / Referee, 2019 Marketing and Public Policy Conference (1). December 2018.
  • Reviewer / Referee, 2019 Marketing and Public Policy Conference (2). December 2018.
  • Organizer, Service Learning Projects - Promotional Strategy Course. August 2018 - December 2018.
  • Reviewer / Referee, 2019 Marketing Management Association Spring Educators' Conference. November 2018.
  • Member, Search Committee – Marketing Department, McCoy College of Business, Texas State University. April 2018 - November 2018.
  • Reviewer / Referee, Journal of Marketing Theory and Practice. October 2018.
  • Co-Guest Editor with Mario Giraldo, Linda Nasr, and Raymond Fisk, Journal of Service Theory and Practice. June 2017 - October 2018.
  • Conference Chair: Co-Chair, 2018 Frontiers in Service Conference; Austin, TX. Hosted by Texas State University. June 2016 - October 2018.
  • Member, Transformative Service Collaborative. August 2016 - September 2018.
  • Organizer, Service Learning Projects - Promotional Strategy Course. July 2018 - August 2018.
  • Reviewer / Referee, Journal for Advancement of Marketing Education. July 2018.
  • Reviewer / Referee, Journal of Business Research. June 2018.
  • Reviewer / Referee, 2018 Marketing Management Association Fall Educators' Conference. June 2018.
  • Member, Masters of Science in Marketing Committee. November 2016 - June 2018.
  • Organizer, Service Learning Projects - Promotional Strategy Course. January 2018 - May 2018.
  • Reviewer / Referee, Journal for Advancement of Marketing Education. April 2018.
  • Reviewer / Referee, Journal of Service Theory and Practice. March 2018.
  • Reviewer / Referee, Journal of Marketing Theory and Practice. March 2018.
  • Reviewer / Referee, Journal of Service Research. February 2018.
  • Director, Transformative Service Collaborative. January 2017 - February 2018.

2017

  • Reviewer / Referee, Journal of Service Theory and Practice. December 2017.
  • Reviewer / Referee, Journal of Service Theory and Practice. December 2017.
  • Reviewer / Referee, Journal of Service Theory and Practice. December 2017.
  • Reviewer / Referee, Journal of Service Theory and Practice. December 2017.
  • Reviewer / Referee, Journal of Service Theory and Practice. December 2017.
  • Reviewer / Referee, Journal of Service Theory and Practice. December 2017.
  • Organizer, Service Learning Projects - Promotional Strategy Course. August 2017 - December 2017.
  • Reviewer / Referee, Journal of Service Research. October 2017.
  • Reviewer / Referee, 2018 Academy of Marketing Science Conference. October 2017.
  • Reviewer / Referee, 2018 Winter Marketing Educators' Conference (1). September 2017.
  • Reviewer / Referee, 2018 Winter Marketing Educators' Conference (2). September 2017.
  • Reviewer / Referee, Journal of Service Theory and Practice. September 2017.
  • Organizer, Service Learning Projects - Service Marketing Course. July 2017 - August 2017.
  • Chair, Sales Research Fund Committee – Center for Professional Sales, Marketing Department, McCoy College of Business, Texas State University. August 2016 - July 2017.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. June 2017.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. May 2017.
  • Organizer, Service Learning Projects - Promotional Strategy Course. January 2017 - May 2017.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. April 2017.
  • Reviewer / Referee, Service Industries Journal. April 2017.
  • Reviewer / Referee, Journal of Marketing Theory and Practice. March 2017.
  • Reviewer / Referee, Journal of Services Research. February 2017.
  • Reviewer / Referee, 2017 Academy of Consumer Research– Latin America Conference (1). February 2017.
  • Reviewer / Referee, 2017 Academy of Consumer Research– Latin America Conference (2). February 2017.
  • Projects Director, Transformative Service Collaborative. August 2016 - January 2017.

2016

  • Member, Business Leadership Week Committee – McCoy College of Business, Texas State University. 2015 - 2016.
  • Reviewer / Referee, Service Industries Journal. December 2016.
  • Organizer, Service Learning Projects - Promotional Strategy Course. August 2016 - December 2016.
  • Reviewer / Referee, 2017 Marketing Management Association Conference. November 2016.
  • Member, Search Committee – Marketing Department, McCoy College of Business, Texas State University. April 2016 - November 2016.
  • Reviewer / Referee, Journal of Marketing Management. October 2016.
  • Reviewer / Referee, Journal of Marketing Theory and Practice. October 2016.
  • Reviewer / Referee, Service Industries Journal. September 2016.
  • Reviewer / Referee, Service Industries Journal (1). August 2016.
  • Reviewer / Referee, Service Industries Journal (2). August 2016.
  • Reviewer / Referee, Journal of Services Marketing. June 2016.
  • Organizer, Service Learning Projects - Promotional Strategy Course. January 2016 - May 2016.
  • Reviewer / Referee, Journal of Services Marketing. April 2016.
  • Reviewer / Referee, Journal of Business Research. April 2016.
  • Reviewer / Referee, Service Industries Journal (1). March 2016.
  • Reviewer / Referee, Service Industries Journal (2). March 2016.
  • Reviewer / Referee, Marketing Management Journal. February 2016.

2015

  • Organizer, Service Learning Projects - Promotional Strategy Course. August 2015 - December 2015.
  • Reviewer / Referee, 2016 AMS World Marketing Congress. November 2015.
  • Reviewer / Referee, 2016 Marketing Management Association Conference. November 2015.
  • Member, Search Committee – Marketing Department, McCoy College of Business, Texas State University. April 2015 - November 2015.
  • Reviewer / Referee, Winter Marketing Educators’ Conference. August 2015.
  • Organizer, Service Learning Projects - Promotional Strategy Course. July 2015 - August 2015.
  • Reviewer / Referee, Journal of Services Marketing. July 2015.
  • Member, Research Enhancement Grant Committee - McCoy College of Business, Texas State University. August 2014 - June 2015.
  • Reviewer / Referee, Service Industries Journal. May 2015.
  • Reviewer / Referee, 2015 Society for Marketing Advances Conference (1). May 2015.
  • Reviewer / Referee, 2015 Society for Marketing Advances Conference (2). May 2015.
  • Reviewer / Referee, Journal of Service Research. May 2015.
  • Organizer, Service Learning Projects - Promotional Strategy Course. January 2015 - May 2015.
  • Reviewer / Referee, Service Industries Journal. March 2015.
  • Reviewer / Referee, Journal of Services Marketing. March 2015.
  • Reviewer / Referee, 2015 Marketing and Public Policy Conference (2). January 2015.
  • Reviewer / Referee, 2015 Marketing and Public Policy Conference (1). January 2015.

2014

  • Reviewer / Referee, Service Industries Journal. December 2014.
  • Organizer, Service Learning Projects - Promotional Strategy Course. August 2014 - December 2014.
  • Reviewer / Referee, Service Industries Journal. November 2014.
  • Organizer, Service Learning Projects - Promotional Strategy Course. January 2014 - May 2014.

2013

  • Organizer, Service Learning Projects - Promotional Strategy Course. August 2013 - December 2013.
  • Reviewer / Referee, 2014 National Conference in Sales Management. November 2013.
  • Reviewer / Referee, International Review of Retailing, Distribution, and Consumer Research. November 2013.
  • Reviewer / Referee, Journal of Marketing Theory and Practice. October 2013.
  • Reviewer / Referee, 2014 AMA Winter Educators' Conference. August 2013.
  • Reviewer / Referee, Journal of Service Research special issue on Transformative Service Research. June 2013.
  • Organizer, Service Learning Projects - Promotional Strategy Course. August 2011 - May 2013.

2011

  • Reviewer / Referee, 2012 AMA Summer Educators Conference. August 2011.

2008

  • Reviewer / Referee, 2009 AMA Summer Educators Conference. August 2008.