Faculty Profiles

Rayburn, S. W., Anderson, S. T., Zank, G. M., Turri, A. M., & Sierra, J. J. (2025). Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward. Journal of Macromarketing. https://doi.org/https://doi.org/10.1177/02761467251335534

Rayburn, S. W., & Minifie, J. R. (2025). Service-Learning: Pedagogy for Student Growth and Success. In The Emerald Handbook of Active Learning For Authentic Assessment (pp. 223–248). Leeds, EN: Emerald Publishing.

Fox, C. J., & Rayburn, S. W. (n.d.). Challenges in Operating an Everyday Venture: Comparing Business Degree Impact. Small Enterprise Research, (ABDC: C).

Fox, C. J., & Rayburn, S. W. (2024). Competitive Strategy in Everyday Ventures: A Self-Determination Theory Perspective. Entrepreneurship Research Journal, 14(3), 1485-1518 (Quality Indicators: CABS: 2, ABDC: B, Impact Factor: 2.0, 5-year: 2.40). https://doi.org/10.1515/erj-2022-0028

Rayburn, S. W., Makarem, S. C., Mohan, M., Arnold, T., & Jackson, Y. C. (2024). Development and Validation of a Service Captivity Scale. Journal of Service Research, 27(3), 414-431 (Quality Indicators: CABS: 4, ABDC: A*, Marketing Dept: A, Impact Factor: 12.40, 5-year: 13.90). https://doi.org/10.1177/10946705231185176

Rayburn, S. W., Anderson, S. T., & Jackson, Y. C. (2024). Healthcare Processes for Parent Participation in Neonatal Intensive Care Units: A Self-Determination Theory Perspective. Health Marketing Quarterly, 41(3), 249–270. https://doi.org/https://doi.org/10.1080/07359683.2024.2344926

Giraldo, M., Sanchez-Barrios, L. J., Rayburn, S. W., & Sierra, J. J. (2024). Low-Income Consumers’ Informal and Formal Financial Service Experiences: Perceptions of Access, Inclusion, and Social Dependence. Journal of Services Marketing, 38(8), 994-1011 (Quality Indicators: CABS: 2, ABDC: A, Marketing Dept: B+, Impact Factor: 3.90, 5-year: 5.80). https://doi.org/https://doi.org/10.1108/JSM-04-2024-0152

Arabie, H., Fox, C. J., & Rayburn, S. W. (n.d.). Resource Flows in a Customer Integrated Value Creation Model. Journal of General Management, (ABDC: B). https://doi.org/10.1177/03063070231198735

Rayburn, S. W., & Ochieng, G. (2022). Instigating Transformative Entrepreneurship in Subsistence Communities: Supporting Leaders’ Transcendence and Self-Determination. Africa Journal of Management, 8(3), 271-297 (Quality Indicators: CABS: 2, Impact Factor: 1.30). https://doi.org/10.1080/23322373.2022.2071574

Anderson, S. T., Rayburn, S. W., Sierra, J. J., Murdock, K. W., & McGeorge, A. J. (2022). Consumer Buying Behavior and Retailer Strategy Through a Crisis: A Futures Studies Perspective. Journal of Marketing Theory and Practice, 30(4), 457–475. https://doi.org/10.1080/10696679.2021.1982648

Rayburn, S. W., McGeorge, A. J., Anderson, S. T., & Sierra, J. J. (2022). Crisis-Induced Behavior: From Fear and Frugality to the Familiar. International Journal of Consumer Studies, 46(2), 524–539. https://doi.org/doi.org/10.1111/ijcs.12698

Rayburn, S. W., Anderson, S. T., Zank, G. M., & McDonald, I. N. (2022). M-atmospherics: From the Physical to the Digital. Journal of Retailing and Consumer Services, 64, 1–9. https://doi.org/https://doi.org/10.1016/j.jretconser.2021.102782

Rayburn, S. W., Anderson, S. T., & Sierra, J. J. (2021). Future Thinking Continuity of Learning in Marketing: A Student Perspective on Crisis Management in Higher Education. Marketing Education Review, 31(3), 241–255. https://doi.org/10.1080/10528008.2020.1837633

Rayburn, S. W., Badrinarayanan, V. A., Anderson, S. T., & Gupta, A. (2021). Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance. Journal of Business Research, 133, 66–78. https://doi.org/10.1016/j.jbusres.2021.04.066

Rayburn, S. W., Anderson, S. T., & Fowler, K. (2020). Service Process Design and Management. In The Routledge Handbook of Service Research Insights and Ideas (pp. 227–240). New York, NY: Routledge.

Rayburn, S. W., Mason, M. J., & Volkers. (2020). Service Captivity: No Choice, No Voice, No Power. Journal of Public Policy and Marketing, 39(2), 155-168 (Quality Indicators: CABS: 3, ABDC: A, Marketing Dept: A, Impact Factor: 7.80, 5-year: 6.60). https://doi.org/10.1177/0743915619899082

Casabayó, M., Dávilla, J. F., & Rayburn, S. W. (2020). Thou Shalt Not Covet: Role of Family Religiosity in Anti-Consumption. International Journal of Consumer Studies, 44(5), 445-454 (Quality Indicators: CABS: 2, ABDC: A, Marketing Dept: B, Impact Factor: 9.90). https://doi.org/10.1111/ijcs.12577

Giraldo, M., García, L., & Rayburn, S. W. (2020). Street Vending: Transformative Entrepreneurship for Individual and Collective Wellbeing. Journal of Services Marketing, 34(6), 757-768 (Quality Indicators: CABS: 2, ABDC: A, Marketing Dept: B+, Impact Factor: 3.90, 5-year: 5.80). https://doi.org/10.1108/JSM-08-2019-0322

Rayburn, S. W., Anderson, S. T., & Sierra, J. J. (2020). Future Thinking: A Marketing Perspective on Reducing Wildlife Crime. Psychology and Marketing, 37(12), 1643–1655. https://doi.org/10.1002/mar.21413

Ashford-Hanserd, S. N., Sarmiento, E. R., Myles, C. C., Rayburn, S. W., Edward, Y., Theresa, C., … Williams, C. D. (2020). Reclaiming Dunbar: Black history, anti-gentrification, and community-engaged research in San Marcos, TX. endofaustin.com.

Ashford-Hanserd, S., Sarmiento, E., Myles, C. C., Rayburn, S. W., Roundtree, A. K., Hayton, M.-P., … Maleki, S. (2020). African American Experiences in the Historic Dunbar Neighborhood in San Marcos, Texas: A Case Study of Counter-Life Stories. Social Sciences, 9(10), 177-203 (Quality Indicators: Impact Factor: 1.70). https://doi.org/10.3390/socsci9100177

Gilliam, D. A., & Rayburn, S. W. (2019). Support and Participation in Sales Manager-Salesperson Interactions. Journal of Selling, 19(2), 21-35 (Quality Indicators: ABDC: C, Marketing Dept: B, Impact Factor: 1.14).

Anderson, S. T., Rayburn, S. W., & Sierra, J. J. (2019). Future Thinking: The Role of Marketing in Healthcare. European Journal of Marketing, 53(8), 1521–1545. https://doi.org/10.1108/EJM-10-2017-0779

Dávilla, J. F., Casabayó, M., & Rayburn, S. W. (2018). Religious or Secular? School Type matters as a Moderator between Media Exposure and Children’s Materialism. International Journal of Consumer Studies, 42, 779-791 (Quality Indicators: CABS: 2, ABDC: A, Marketing Dept: B, Impact Factor: 9.90). https://doi.org/10.1111/ijcs.12484

Rayburn, S. W., Anderson, S. T., & Smith, K. H. (2018). Designing Marketing Courses based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes. Journal for Advancement of Marketing Education, 26(2), 22–32.

Anderson, S. T., Alkire, L., & Rayburn, S. W. (2018). Transformative Service Research and Service Design: Synergistic Effects in Healthcare. The Service Industries Journal, 38(1–2), 99–113. https://doi.org/10.1080/02642069.2017.1404579

Davis, K., Mohan, M., & Rayburn, S. W. (2017). Service Quality and Acculturation: Advancing Immigrant Healthcare Utilization. Journal of Services Marketing, 31(4–5), 362-372 (Quality Indicators: CABS: 2, ABDC: A, Marketing Dept: B+, Impact Factor: 3.90, 5-year: 5.80). https://doi.org/10.1108/JSM-03-2016-0118

Bantau, G., & Rayburn, S. W. (2016). Advanced Information Technology: Transforming Service Innovation and Design. Service Industries Journal, 36(13-14 (Quality Indicators: CABS: 2, ABDC: B, Marketing Dept: B+, Impact Factor: 9.40, 5-year: 7.2)), 699–720. https://doi.org/10.1080/02642069.2016.1272594

Rayburn, S. W., & Gilliam, D. (2016). Using Work Design to Motivate Customer Oriented Behaviors. Service Industries Journal, 36(7–8), 339-355 (Quality Indicators: CABS: 2, ABDC: B, Marketing Dept: B+, Impact Factor: 9.40, 5-year: 7.2). https://doi.org/10.1080/02642069.2016.1219723

Gilliam, D. A., & Rayburn, S. W. (2016). Propensity for Reciprocity Among Frontline Employees. Journal of Services Marketing, 30(3), 290-301 (Quality Indicators: CABS: 2, ABDC: A, Marketing Dept: B+, Impact Factor: 3.90, 5-year: 5.80). https://doi.org/10.1108/JSM-05-2015-0194

Rayburn, S. W. (2015). Consumers’ Captive Service Experiences: Its YOU and ME. Service Industries Journal, 35(15-16 (Quality Indicators: CABS: 2, ABDC: B, Marketing Dept: B+, Impact Factor: 9.40, 5-year: 7.2)), 806–825. https://doi.org/10.1080/02642069.2015.1090982

Rayburn, S. W. (2014). Improving Service Worker Affect: The Transformative Potential of Work Design. Journal of Services Marketing, 28(1), 71-81 (Quality Indicators: CABS: 2, ABDC: A, Marketing Dept: B+, Impact Factor: 3.90, 5-year: 5.80, 2015 Highly Commended Paper). https://doi.org/10.1108/JSM-02-2012-0042

Gilliam, D. A., Flaherty, K. E., & Rayburn, S. W. (2014). The Dimensions of Storytelling by Retail Salespeople. The International Review of Retail, Distribution, and Consumer Research, 24(2), 231-241 (Quality Indicators: ABDC: B, Marketing Dept: C, Impact Factor: 3.60, 5-year: 3.30). https://doi.org/10.1080/09593969.2013.849611

Rayburn, S. W., & Voss, K. (2013). A Model of Consumer’s Retail Atmosphere Perceptions. Journal of Retailing and Consumer Services, 20(4), 400-407 (Quality Indicators: CABS: 2, ABDC: A, Marketing Dept: B+, Impact Factor: 10.40). https://doi.org/10.1016/j.jretconser.2013.01.012

Anderson, L., Ostrom, A. L., Corus, C., Fisk, R. P., Gallan, A. S., Giraldo, M., … Williams, J. D. (2013). Transformative Service Research: An Agenda for the Future. Journal of Business Research, 66(8), 1203-1210 ( Quality Indicators: CABS: 3, ABDC: A, Marketing Dept: A, Impact Factor: 11.30, 2016 Winning Paper Emerald Citations of Excellence). https://doi.org/10.1016/j.jbusres.2012.08.013

Rosenbaum, M. S., Corus, C., Ostrom, A. L., Anderson, L., Fisk, R. P., Gallan, A. S., … Williams, J. (2011). Conceptualization and Aspirations of Transformative Service Research. Journal of Research for Consumers, 19 (Quality Indicators: ABDC: C), 1-6 (Quality Indicators: ABDC: C, Marketing Dept: C). https://doi.org/https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2643219