Biography and education

Dr. Wilson is a Professor of Marketing where he teaches Promotional Strategy and the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC) course. He received his B.S. in Business Administration and Advertising from the University of Akron in Ohio, an M.B.A. in Business Administration from Washington University in St. Louis, and a Ph.D. in Marketing and International Business from Saint Louis University.

Before becoming a professor, Dr. Wilson worked in the fields of marketing and international business for 12 years as a senior product manager for AT&T, Vodafone Group, and TelePacific Communications. While working for Vodafone, Dr. Wilson helped to establish a new wireless venture in Hungary and spent one year working in Budapest.

Dr. Wilson's research interests include out-of-home advertising, place branding, investment promotion, and creativity in advertising. His research has been published in journals such as the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Industrial Marketing Management, Journal of Business Research, and Journal of Place Management and Development.

Teaching Interests

Research Interests