Faculty Profiles

Wilson, R. T., Roux, T., & Bright, L. F. (2025). Persuasion in the Age of AI: The Role of Disclosure in Synthetic Advertising. European Academy of Advertising, 23rd International Conference on Research in Advertising (ICORIA).

Wilson, R. T. (2024). Out-of-Home Advertising: A Bibliometric Review. International Journal of Advertising, 43(2), 286–320. https://doi.org/https://doi.org/10.1080/02650487.2023.2186013

Wilson, R. T., & Baack, D. W. (2023). How the Credibility of Places Affects the Processing of Advertising Claims:  A Test of the B2B Communication Effects Model. Journal of Business Research, 168(11), 1–13. Retrieved from https://doi.org/10.1016/j.jbusres.2023.114238

Wilson, R. T. (2023). Out-of-Home Advertising: A Systematic Review and Research Agenda. Journal of Advertising, 52(2), 279–299. https://doi.org/https://doi.org/10.1080/00913367.2022.2064378

Suh, T., Wilson, R. T., & On, S. (2023). Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach. Electronic Commerce Research, 23(2), 877–897. https://doi.org/10.1007/s10660-021-09494-9

Wilson, R. T., Bright, L. F., & Richards, A. S. (2022). Privacy and Biometric Data: An Exploration of Advertising Appeals and Consumer Willingness to Share Personal Information Online. American Academy of Advertising Annual Conference.

Wilson, R. T., Lohmeier, J., Lustick, D., & Chen, R. (2021). Using Transit Advertising to Improve Public Engagement with Social Issues. International Journal of Advertising, 40(5), 783–809. https://doi.org/https://doi.org/10.1080/02650487.2020.1807230

Wilson, R. T. (2021). Slogans and Logos as Brand Signals within Investment Promotion. Journal of Place Management and Development, 14(2), 163–179. https://doi.org/https://doi.org/10.1108/JPMD-02-2020-0017

Wilson, R. T. (2021). The Role of Advertising in Place Branding. In N. Papadopoulos & M. Cleveland (Eds.), Marketing Countries, Places, and Place-associated Brands: Identity and Image (pp. 247–264). Edward Elgar. https://doi.org/https://doi.org/10.4337/9781839107375.00026

Wilson, R. T., & Baack, D. W. (2020). An Exploration of Advertorials Used to Attract Foreign Direct Investment. Journal of Current Issues and Research in Advertising, 41(1), 36–53. https://doi.org/https://doi.org/10.1080/10641734.2018.1557090

Wilson, R. T., & Baack, D. W. (2020). How the Credibility of Places Affects the Processing of Advertising Claims:  The Case of Investment Promotion Advertising. American Academy of Advertising Annual Conference.

Amirshahi, M., Jafare, S., & Wilson, R. T. (2019). Untangling the Cultural Component Behind the Contextual Placement of Out-of-Home Advertising. International Journal of Market Research, 61(5), 502–517. https://doi.org/https://doi.org/10.1177/1470785319850007

Wilson, R. T., & Till, B. D. (2019). Managing Advertising in Non-Traditional Environments: A Message Processing Framework. In S. Rodgers & E. Thorson (Eds.), Advertising Theory, 2nd Edition (pp. 109–123). New York, NY: Routledge Taylor & Francis Group. https://doi.org/https://www.taylorfrancis.com/chapters/edit/10.4324/9781351208314-7/managing-advertising-non-traditional-environments-rick-wilson-brian-till

Wilson, R. T. (2019). Benchmarks for Out of Home Media: Generating Insights from an Analysis of Best-in-Class Case Studies. Washington, D.C., United States: Out of Home Advertising Association of America. Retrieved from www.oaaa.org

Wilson, R. T. (2019). Out of Home Attribution Study: Assessing the Added Value of OOH Media in Advertising Campaigns. Washington, D.C., United States: Out of Home Advertising Association of America. Retrieved from www.oaaa.org

Wilson, R. T., Lohmeier, J., Lustick, D., & Chen, B. (2019). Mind the Gap: Using Transit Advertising to Influence Consumer Attitudes Toward Climate Change. American Academy of Advertising Annual Conference.

Wilson, R. T., & Suh, T. (2018). Advertising to the Masses: The Effects of Crowding on the Attention to Place-based Advertising. International Journal of Advertising, 37(3), 402–420. https://doi.org/https://doi.org/10.1080/02650487.2017.1331967

Wilson, R. T. (2018). Transforming History into Heritage: Applying Corporate Heritage to the Marketing of Places. Journal of Brand Management, 25(4), 351–369. https://doi.org/https://doi.org/10.1057/s41262-017-0087-8

Wilson, R. T., Suh, T., Shim, W.-S., & Gim, H. (2017). Advertising to the Masses: The Effects of Crowding on the Attention to Place-based Advertising.

Baack, D. W., Wilson, R. T., & Till, B. D. (2016). Culture, Development, and Advertising Content: An Exploratory Replication and Extension of Past International Advertising Research to Outdoor Advertising. Marketing Management Journal, 26(1), 18–34. https://doi.org/http://www.mmaglobal.org/publications/MMJ/MMJ-Issues/2016-Spring/MMJ-2016-Spring-Vol26-Issue1-Complete.pdf#page=25

Wilson, R. T., & Casper, J. (2016). The Role of Location and Visual Salience in Capturing Attention to Outdoor Advertising. Journal of Advertising Research, 56(3), 259–273. https://doi.org/https://doi.org/10.2501/JAR-2016-020

Baack, D. W., Wilson, R. T., van Dessel, M. M., & Patti, C. H. (2016). Advertising to Businesses: Does Creativity Matter? Industrial Marketing Management, 55(May), 169–177. https://doi.org/https://doi.org/10.1016/j.indmarman.2015.10.001

Chen, R. F., Lustick, D., Lohmeier, J., Wilson, R. T., Rabkin, D., Thompson, S., & Lockwood, L. (2015). ‘Ozzie’ the Ostrich Addresses Climate Literacy on the Subway in Boston, Massachusetts, USA. American Society for Microbiology Annual Meeting.

Wilson, R. T., Baack, D. W., & Till, B. D. (2015). Creativity, Attention, and the Memory for Brands: An Outdoor Advertising Field Study. International Journal of Advertising, 34(2), 232–261. https://doi.org/https://doi.org/10.1080/02650487.2014.996117

Wilson, R. T., & Casper, J. (2015). Attention-grabbing Advertising: Investigating the Role of Location and Visual Salience in Outdoor Advertising. American Academy of Advertising Annual Conference.

Chen, R. F., Lustick, D., Lohmeier, J., Wilson, R. T., Rabkin, D., Thompson, S., & Lockwood, L. (2015). ’Ozzie’ the Ostrich Addresses Climate Literacy on the Subway in Boston, Massachusetts, USA. American Society for Limnology and Oceanography’s Aquatic Sciences Meeting.

Wilson, R. T., Baack, D. W., & Baack, D. E. (2014). Foreign Direct Investment Promotion: Using Advertising to Change Attitudes and Behaviors. Marketing Management Journal, 24(2), 108–123. https://doi.org/https://www.researchgate.net/profile/Rick-Wilson-8/publication/313791233_Foreign_Direct_Investment_Promotion_Using_Advertising_to_Change_Attitudes_and_Behaviors/links/58a5caba4585150402d5b695/Foreign-Direct-Investment-Promotion-Using-Advertising-to-Change-Attitudes-and-Behaviors.pdf

Lustick, D., Lohmeier, J., Chen, R., Wilson, R. T., & Rabkin, D. (2014). Using Humor to Engage a Public Audience with the Serious Issue of Climate Change. American Geophysical Union Fall Meeting.

Chen, R. F., Lohmeier, J., Wilson, R. T., Rabkin, D., & Lustick, D. (2014). Climate Change Education on the “T”: ScienceToGo.org. Climate Change Education Partnership (CCEP) Alliance Meeting.

Chen, R. F., Douglas, E., Lohmeier, J., Rabkin, D., Lustick, D., & Wilson, R. T. (2014). Climate Change Education on the “T”: Using Advertising Strategies for Disseminating Scientific Research. Ocean Sciences Meeting.

Lustick, D. S., Lohmeier, J., Chen, R. F., Wilson, R. T., & Rabkin, D. (2014). Sciencetogo.org: First Look at a Model’s Efficacy to Engage Mass Transit Riders with Climate Change Science. Ocean Sciences Meeting.

Wilson, R. T., & Till, B. D. (2013). Recall of Pre-show Cinema Advertising: A Message Response Involvement Perspective. Journal of Marketing Communications, 19(1), 1–21. https://doi.org/https://doi.org/10.1080/13527266.2010.538071

Wilson, R. T., & Baack, D. W. (2013). Attracting Foreign Direct Investment Through Advertising: What Works. FDI Report. Retrieved from www.redhotlocations.com/report/2013/may/ss-article.cfm

Wilson, R. T., & Baack, D. W. (2013). Investors Want More Than Information from Advertising. FDI Report. Retrieved from www.redhotlocations.com/report/2013/oct/investors.cfm

Wilson, R. T., Baack, D. W., & Baack, D. E. (2013). Foreign Direct Investment Promotion: Using Advertising to Change Attitudes and Behaviors. Academy of International Business Annual Meeting.

Baack, D. W., & Wilson, R. T. (2013). Advertising to Businesses: Does Creativity Matter? American Academy of Advertising Annual Conference.

Wilson, R. T., & Till, B. D. (2012). Managing Non-Traditional Advertising: A Message Processing Framework. In S. Rodgers & E. Thorson (Eds.), Advertising Theory (pp. 337–354). New York, NY: Routledge Taylor & Francis Group.

Wilson, R. T., & Baack, D. W. (2012). Attracting Foreign Direct Investment: Applying Dunning’s Location Advantages Framework to FDI Advertising. Journal of International Marketing, 20(2), 95–115. https://doi.org/https://doi.org/10.1509/jim.11.0023

Wilson, R. T., & Till, B. D. (2012). Targeting of Outdoor Alcohol Advertising: A Study Across Ethnic and Income Groups. Journal of Current Issues & Research in Advertising, 33(2), 267–281. https://doi.org/https://doi.org/10.1080/10641734.2012.700800

Baack, D. W., Wilson, R. T., & Till, B. D. (2012). Culture, Development, and Advertising Content: An Exploratory Replication and Extension. American Academy of Advertising Annual Conference.

Wilson, R. T., & Till, B. D. (2011). Effects of Outdoor Advertising: Does Location Matter? Psychology & Marketing, 28(9), 909–933. https://doi.org/https://doi.org/10.1002/mar.20418

Wilson, R. T., & Till, B. D. (2011). Product Placement in Movies and on Broadway: A Field Study. International Journal of Advertising, 30(3), 373–398. https://doi.org/https://doi.org/10.2501/IJA-30-3-373-398

Wilson, R. T. (2011). Trends in Digital Out-of-Home Advertising. In S. C. Yoo (Ed.), Digital Signage for Integrated Marketing Communications (pp. 226–227). Seoul, South Korea: Popsign.

Wilson, R. T., & Hoerbelt, J. (2011). Using Foreign words to Position a Brand as Foreign and Global: How Perceived Brand Globalness and Country of Origin Affect Consumer Perceptions. International Academy of Business and Economics Summer Conference.

Wilson, R. T., Baack, D. W., & Till, B. D. (2011). Outdoor Advertising Recognition Effects: Attention and the Distracted Driver. American Academy of Advertising Annual Conference.

Wilson, R. T., & Baack, D. W. (2011). Attracting Foreign Direct Investment: A Comparison of Developed and Developing Country Advertising. American Academy of Advertising Annual Conference.

Wilson, R. T. (2010). Competing Successfully Against Multinationals: A Longitudinal Perspective of Hungarian Advertising Agencies. Journal of Strategic Marketing, 18(2), 145–164. https://doi.org/https://doi.org/10.1080/09652540903536974

Wilson, R. T. (2010). The Strategy Tripod of Resources, Industry, and Institutions: Shaping Competition between International Firms and Local Advertising Agencies in Hungary. Academy of International Business Annual Meeting.

Lehnert, K., Wilson, R. T., & Zdravkovic, S. (2010). Skin Tone in Advertising: An Exploratory Study of the Factors Influencing Advertising Effectiveness. Academy of Marketing Science Annual Conference.

Wilson, R. T., & Amine, L. S. (2009). Resource Endowments, Market Positioning and Competition in Transitional Economies: Global and Local Advertising Agencies in Hungary. International Marketing Review, 26(1), 62–89. https://doi.org/https://doi.org/10.1108/02651330910933203

Wilson, R. T., & Till, B. D. (2009). From Hollywood to Broadway: A Field Study of the Effectiveness of Product Placements. American Marketing Association Summer Educators’ Conference.

Baack, D. W., Wilson, R. T., & Till, B. D. (2008). Creativity and Memory Effects: Recall, Recognition, and an Exploration of Non-Traditional Media. Journal of Advertising, 37(4), 85–94. https://doi.org/https://doi.org/10.2753/JOA0091-3367370407

Magnusson, P., Wilson, R. T., Zdravkovic, S., Zhou, J. X., & Westjohn, S. (2008). Breaking Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks. International Marketing Review, 25(2), 183–201. https://doi.org/https://doi.org/10.1108/02651330810866272

Wilson, R. T., & Till, B. D. (2008). Airport Advertising Effectiveness: An Exploratory Field Study. Journal of Advertising, 37(1), 57–70. https://doi.org/https://doi.org/10.2753/JOA0091-3367370105

Wilson, R. T. (2008). Competitive Positioning Strategies for Local Advertising Agencies in Emerging Markets. Academy of International Business Annual Meeting.

Baack, D. W., Wilson, R. T., Guldiken, O. O., & Parente, R. C. (2008). Culture, Development, and Advertising Content: An Exploratory Replication and Extension of Past International Advertising Research to Banner Advertising. Academy of International Business Annual Meeting.

Wilson, R. T., Baack, D. W., & Till, B. D. (2008). Out-of-Home but Not Out-of-Mind: Advertising Creativity and Recall. American Academy of Advertising Annual Conference.

Wilson, R. T., & Till, B. D. (2008). Background Influences for Outdoor Advertising: Brand Attitude, Beliefs, and Purchase Intent Effects. American Academy of Advertising Annual Conference.

Wilson, R. T., & Till, B. D. (2007). Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising Effectiveness. Journal of Advertising Research, 47(3), 270–282. https://doi.org/https://doi.org/10.2501/S0021849907070304

Wilson, R. T. (2007). Acculturation and Discrimination in the Global Market Place: The Case of Hispanics in the U.S. Journal of International Consumer Marketing, 20(1), 67–78. https://doi.org/https://doi.org/10.1300/J046v20n01_06

Wilson, R. T., & Staub, K. M. (2007). When Cultures Cross National Borders: Exploring the Boundaries of Advertising Standardization. Academy of International Business Annual Meeting.

Wilson, R. T., & Till, B. D. (2007). Building and Testing a Model for Direct-to-Consumer Pharmaceutical Advertising Effectiveness. American Academy of Advertising Annual Conference.

Wilson, R. T. (2006). ‘Hungary’ for Change: U.S. Ambassador to Hungary, George Herbert Walker III, Discusses the Competitive Position, Regional Participation, and Global Aspirations of Hungary. Thunderbird International Business Review, 48(6), 759–771. https://doi.org/https://doi.org/10.1002/tie.20121

Wilson, R. T. (2006). The Influence of Acculturation on Purchase Behavior and Language Preference in Advertisements: The Case of Hispanics in the U.S. American Marketing Association Summer Educators’ Conference.

Magnusson, P., Wilson, R. T., Zdravkovic, S., Zhou, J. X., & Westjohn, S. (2006). Hofstede, House, Trompenaars, and Schwartz: Whose Cultural Distance Matters? Academy of Management Conference.

Wilson, R. T. (2006). Up Went the ‘Iron Curtain,’ in Came Foreign Investment: An Empirical Analysis of Advertising Firms and Entry Mode Choice In Post-Communist Eastern Europe. Academy of International Business Annual Meeting.

Wilson, R. T., & Till, B. D. (2006). Airport Advertising: A Field Project. American Academy of Advertising Annual Conference.

Wilson, R. T., & Arnold, M. J. (2005). A Regional Approach to the Advertising Standardization-Adaptation Debate.

Wilson, R. T. (2005). A Critical Analysis of Transaction Cost Economics and Entry Mode Choice in the Service Industry.

Wilson, R. T., & Kwon, I.-W. G. (2005). A Transaction Cost Analysis of Market Entry Modes in the Advertising Industry: Logistics Analysis.

Wilson, R. T., & Arnold, M. J. (2004). When Countries Divide: A Cross-Cultural Analysis of Advertising Appeals.

Wilson, R. T., Singh, N., & Baack, D. W. (2004). Culture’s Influence on Web Content: Guidance for the Adaptation of Website Design.