Skip to main content Dr. Rick Wilson
- Professor at Department of Marketing, McCoy College of Business
Grants
2020
- Wilson, Rick T. (Principal).
The DNA of Consumer Collaboration: How Advertising Appeals Influence Consumer Willingness to Share Personal Information Online,
Research Enhancement Program,
Texas State University,
$8000.
(Submitted: October 2019, Funded: January 2020 - May 2021).
Grant.
2016
- Wilson, Rick T (Principal).
The Effects of Credibility on the Processing of Advertising Claims within FDI Advertising,
McCoy College of Business Research Grant Program,
Texas State University,
$2500.
(Funded: 2016).
Grant.
2015
- Wilson, Rick (Co-Principal), Zank, Gail (Co-Principal).
Using Eye Tracking Technology to Understand the Consumer Processing of Product Claims in Product Consideration Context.”,
McCoy Faculty Development Fund,
Texas State University,
$4350.
(Funded: 2015).
Grant.
2014
- Wilson, Rick T. (Co-Principal), Suh, Taewon (Co-Principal).
Technology and Advertising: Improving Media Planning and Audience Measurement,
Research Enhancement Program,
Texas State University,
$15980.
(Submitted: September 2014, Funded: December 2014 - November 2015).
Grant.
2012
- Wilson, Rick T (Co-Principal), Lustick, David (Principal), Lohmeier, Jill (Co-Principal), Chen, Robert F (Co-Principal), Rabkin, David (Co-Principal).
Science Express: Learning the Science of Climate Change while Commuting,
National Science Foundation,
Federal,
$2160758.
(Submitted: 2011, Funded: 2012 - 2015).
Grant.
2009
- Wilson, Rick T, Baack, Daniel W, Till, Brian D.
Outdoor Advertising Recall and Recognition Effects: Attention and the Distracted Driver,
American Academy of Advertising,
Institutional (Higher Ed),
$2500.
(Funded: 2009).
Grant.
