Faculty Profiles

Colleges and Departments

Dr. Gail Zank

  • Professor at Department of Marketing, McCoy College of Business

Scholarly and Creative Works

2025

  • Rayburn, S. W., Anderson, S. T., Zank, G. M., Turri, A. M., & Sierra, J. J. (2025). Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward. Journal of Macromarketing. https://doi.org/https://doi.org/10.1177/02761467251335534

2022

  • Grumbein, A., Guillory, M. D., & Zank, G. M. (2022). Using Competitions as a Learning Tool.
  • Rayburn, S. W., Anderson, S. T., Zank, G. M., & McDonald, I. N. (2022). M-atmospherics: From the Physical to the Digital. Journal of Retailing and Consumer Services, 64, 1–9. https://doi.org/https://doi.org/10.1016/j.jretconser.2021.102782

2021

  • Zank, G. M., & Smith, K. H. (2021). Whole Grain Packaging Claims: Do They Matter? Journal of Consumer Affairs, 55(3), 1139–1149.

2018

  • Watson, A., Zank, G., & Turri, A. M. (2018). I Know, but I’d Rather be Beautiful: The Impact of Self-Esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials. Journal of Consumer Affairs, 52(1), 209–226.
  • Zank, G. M., Warwick, J., DeLong, D., & Elbeck, M. (2018). Identifying the Value of Academic Conferences. Retrieved from http://wdsinet.org/Annual_Meetings/2018_Proceedings/

2016

  • Zank, G. M. (2016). Conceptual Framework Applying Game Theory to Motivate Learning (pp. 97–99).
  • Zank, G. M. (2016). Why Marketing Faculty Attend Educator Conferences (pp. 59–60).
  • Zank, G. M. (2016). The Marketing Doc Student: From Pre-interview to First year Faculty Member. In Why Marketing Faculty Attend Educator Conferences (pp. 110–111).
  • Zank, G. M., Elbeck, M., & DeLong, D. (2016). A Conceptual Framework of Cognitive Game Theory to Motivate Student Learning. Journal of Higher Education Theory and Practice, 16(4), 43–50.

2015

  • Badrinarayanan, V., Dixon, A., West, V., & Zank, G. (2015). Professional Sales Coaching:  An Integrative Review and Research Agenda. European Journal of Marketing, 49(7/8), 1087–1113.

2013

  • Adkins, N., Moore, M., Talbott, J., & Zank, G. (2013). National Competitions as Teaching Tools. Fall Marketing Management Association Educators’ Conference.

2012

  • Smith, K., Stutts, M. A., & Zank, G. (2012). An Exploratory Study of the Behavior and Perceptions of College Students with Respect to Regular, Light and Ultra-Light Cigarettes. Journal of Public Policy & Marketing, 31(2 Fall), 206–222.
  • Zank, G., & Kemp, E. (2012). Examining Consumers’ Perceptions of the Health Benefits of Products with Fiber Claims. The Journal of Consumer Affairs, 46(2), 333–344.
  • Suh, T., Jung, J., & Zank, G. (n.d.). Knowledge Specificity and Long-Term Partnership. Academy of Management.
  • Badrinarayanan, V., West, V., & Zank, G. (2012). Professional Sales Coaching:  An Integrative Review and Research Agenda. 2012 National Conference in Sales Management.

2011

  • Stutts, M. A., Zank, G., Smith, K., & Williams, S. A. (2011). The Impact of Nutrition Information or Healthy Symbol on Children’s Fast Food Menu Choices. Journal of Consumer Affairs, 45(Spring), 52–86.

2010

  • Zank, G., & Kemp, E. (n.d.). Fiber Claims:  Do They Matter? Denver, Colorado: Marketing and Public Policy Conference.
  • Zank, G., & Kemp, E. (2010). Fiber Claims: Do They Matter? (Vol. 20, pp. 151–152). 2010 Marketing & Public Policy Conference Proceedings.

2009

  • Zank, G., & Smith, K. (2009). Generational Cohort Effects on Green Consumer Behavior. In E. S. Moore, J. K. Pappalardo, & W. L. Wilkie (Eds.) (Vol. 19, pp. 182–191). Marketing and Public Policy Conference Proceedings.

2008

  • Smith, K., Zank, G., & Stutts, M. A. (2008). Are Fast-Food Menus Contributing to Overweight Children? In J. Kozup, C. R. Taylor, & R. P. Hill (Eds.) (Vol. 18, pp. 115–116). Marketing and Public Policy Conference Proceedings.
  • Zank, G., Stutts, M. A., & Smith, K. (2008). Are Light and Ultra-Light Cigarettes Safer: Perceptions of College Students. College Student Journal, 42(4), 1134–1144.
  • Davis, R., & Zank, G. (2008). Perceived Risk and Preparedness in the Supply Chain:  Perceptions of Executives,". In W. J. Kehoe & L. K. Whitten (Eds.) (pp. 335–338). St. Petersburg, FL: Proceedings of the Society for Marketing Advances.

2007

  • Smith, K., Zank, G., & Stutts, M. A. (2007). College Students’ Perceptions of Light Cigarettes. In M. Hastak, J. Swasy, & S. A. Grier (Eds.) (pp. 75–76). Marketing and Public Policy Conference Proceedings.

2006

  • Smith, K., Zank, G., & Stutts, M. A. (2006). College Student Smoking: The Importance of Situational Factors. In D. Ariely, B. Shiv, & M. Strahilevitz (Eds.) (pp. 1003–1018). Proceedings of the Society for Consumer Psychology Conference. Retrieved from www.myscp.org/pdf/SCP2006Proceedings.pdf
  • Stutts, M. A., Smith, K., & Zank, G. (2006). The Influence of Anti-Smoking Humorous Fear Appeals on the Smoking Behavior of Adolescents. In I. M. Martin, D. W. Stewart, & M. Kamins (Eds.) (pp. 217–227). Marketing & Public Policy Conference Proceedings.
  • Neese, B., & Zank, G. (2006). Collegiate Chapters Help Develop Future Marketing Professionals. MarketingAcademics@AMA Newsletter.
  • Zank, G., & Neese, B. (2006). Recognizing Academic Excellence. MarketingAcademics@AMA Newsletter.
  • Vokurka, R., & Zank, G. (2006). A Systematic Approach to Supplier Improvement. International Journal of Management and Enterprise Development, 13(1/2), 85–97.

2005

  • Stutts, M. A., Zank, G., & Younts, Y. (2005). The Changing Role of Males Portrayed As Sexual Images in Magazine Advertisements (pp. 133–141). United States: Proceedings of the 2005 Conference of the American Academy of Advertising.

2003

  • Stutts, M. A., Smith, K., & Zank, G. (2003). Content Analysis of Select State and Industry Anti-smoking Advertisements (pp. 248–255). Denver, CO: Proceedings of the Conference of the American Academy of Advertising.
  • Zank, G., & Vokurka, R. J. (2003). The Internet: Motivations, Deterrents, and Impact on Supply Chain Relationships. SAM Advanced Management Journal, 68(2), 33–40.

2002

  • Zank, G., Vokurka, R., & Davis, R. (2002). Franchise relationships under e-commerce. Review of the Electronic and Industrial Distribution Industries, 1(1), 51–70.
  • Vokurka, R. J., Zank, G., & C. Lund. (2002). Improving Competitiveness through Supply Chain Management: A Cumulative Improvement Approach. Competitiveness Review, 12(1), 14–25.

2001

  • Lawrence, B., Zank, G., Jennings, D., Garry Stading, Vokurka, R. J., & R. Narayan. (2001). Alternative Channels of Distribution: E-Commerce Strategies for Industrial Manufacturers. Production and Inventory Management Journal, 42(3 & 4), 34–45.

2000

  • Vokurka, R., & Zank, G. (2000). E-Business: Critical Success Factors. PTDA 2000 Report on Industry and Association Developments, 50, 52.
  • Zank, G. (2000). Marketing on the Internet. Progressive Distributor, November, 18–21.

1998

  • Zank, G., & Vokurka, R. (1998). Study Guide for Operations Management: Concepts in Manufacturing and Services (2nd ed.). Southwestern Publishing Co.
  • Zank, G., & Vokurka, R. (1998). Test Bank for Operations Management: Concepts in Manufacturing and Services (2nd ed.). Southwestern Publishing Co.

1986

  • Conant, J., Clark, T., Burnett, J., & Zank, G. (1986). Terrorism and Travel: Managing the Unmanageable. Journal of Travel Research, 26(4), 16–20.