Faculty Profiles

Dr. Gail Zank

Wilson, Rick (Co-Principal), Zank, Gail (Co-Principal). Using Eye Tracking Technology to Understand the Consumer Processing of Product Claims in Product Consideration Context.”, McCoy Faculty Development Fund, Texas State University, $4350. (Funded: 2015). Grant.
Zank, Gail (Principal), Smith, Karen (Co-Principal). Whole Grain Claims: Do They Matter?, McCoy Research Grant Funds, Texas State University, $2500. (Funded: March 1, 2014 - December 1, 2014). Grant.
Turri, Anna M. (Co-Principal), Zank, Gail (Principal). To Tan or Not to Tan: Exploring Consumer Perceptions of Tanning and the New FDA Sunscreen Labeling Requirements, Research Enhancement Program, Texas State University, $6720. (Funded: January 2014 - December 2014). Grant.
Smith, Karen (Principal), Zank, Gail (Co-Principal), Stutts, Mary Ann (Co-Principal). Perceptions and Behaviors of Smokers Regarding Regular, Light and Ultra Light Cigarettes, McCoy College of Business Administration, Texas State University, $2000.00. (Submitted: October 2011, Funded: January 2012 - August 2012). Grant.
Zank, Gail, Smith, Karen, Stutts, Mary Ann. Percerptions and Behaviors of Smokers Regarding Regular, Light, and Ultra Light Cigarettes, Texas State University-San Marcos, Texas State University, $2000. (Funded: 2011 - July 31, 2012). Grant.

Rayburn, S. W., Anderson, S. T., Zank, G. M., Turri, A. M., & Sierra, J. J. (2025). Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward. Journal of Macromarketing. https://doi.org/https://doi.org/10.1177/02761467251335534
Grumbein, A., Guillory, M. D., & Zank, G. M. (2022). Using Competitions as a Learning Tool.
Rayburn, S. W., Anderson, S. T., Zank, G. M., & McDonald, I. N. (2022). M-atmospherics: From the Physical to the Digital. Journal of Retailing and Consumer Services, 64, 1–9. https://doi.org/https://doi.org/10.1016/j.jretconser.2021.102782
Zank, G. M., & Smith, K. H. (2021). Whole Grain Packaging Claims: Do They Matter? Journal of Consumer Affairs, 55(3), 1139–1149.
Watson, A., Zank, G., & Turri, A. M. (2018). I Know, but I’d Rather be Beautiful: The Impact of Self-Esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials. Journal of Consumer Affairs, 52(1), 209–226.

Award / Honor Recipient: Alpha Chi Favorite Professor of 2024, Texas State Alpha Chi National Honor Society. March 22, 2024
Award / Honor Recipient: Alpha Chi Favorite Professor 2022, Texas State Alpha Chi National Honor Society. November 2022
Award / Honor Recipient: McCoy College of Business Adminstration nominee for Presidentail Award for Excellence in Service. February 2019 - August 2019
Award / Honor Recipient: Recognized as Favorite Professor, Alpha Chi National College Honor Society. 2018
Award / Honor Recipient: Recognized as Favorite Professor, 2008 Panhellenic Scholarship Banquet. 2008