Faculty Profiles

Colleges and Departments
Portrait of Dr. Taewon Suh

Dr. Taewon Suh

  • Professor at Department of Marketing, McCoy College of Business

Service Activities

Ongoing

  • Honorary Professor of International Studies, Center for International Studies. January 2023 - Present.
  • President, Entrepreneurial Innovators Group (EIG Community). December 2010 - Present.
  • Reviewer / Referee, Journal of Retailing and Consumer Services. July 2025 - Present.
  • Member, DBA faculty. August 2024 - Present.
  • Coordinator / Organizer, EIG@SMWU. June 2022 - Present.
  • Member, MSMRA faculty group. 2020 - Present.
  • Faculty Advisor, EIG@TXST. November 2020 - Present.
  • Editorial Review Board Member, Businesses. November 2020 - Present.
  • Member, Ignite/Deep Dive Work Team. October 2020 - Present.
  • Strategic Advisor, Oryeri Tech. July 2020 - Present.
  • Coordinator / Organizer, The Digital Marketing & eCommerce Conference. November 2019 - Present.
  • Volunteer, The Church in Austin. 2011 - Present.
  • Faculty Advisor, Christians at Texas State. 2009 - Present.

2025

  • Reviewer / Referee, Electronic Commerce Research and Applications. March 2025 - December 2025.
  • Judge, UT Austin | Texas Global & KAIST University Startup Pitch Showcase. June 26, 2025.
  • Mentor, Visiting scholarship of Dr. Changhyeon Jin. August 2023 - February 2025.
  • Mentor, Visiting scholarship of Dr. Jiwoong Lee. December 2023 - January 2025.

2024

  • Board Member, Reccobox, Co. 2017 - 2024.
  • Chair, Assurance of Learning. September 2020 - August 2024.
  • Reviewer / Referee, Electronic Commerce Research. 2024.
  • Research lead, Korea Energy Economics Institute. April 2022 - 2024.
  • Advisor, Dream DF, Co. March 2022 - 2024.
  • Speaker, Dong-Ah Institute of Media and Arts. December 2024.
  • Board Member, Visualsyn. June 2023 - December 2024.
  • Strategic Advisor, Biocubics, Co. October 2020 - December 2024.
  • Participant, SBDC meeting with City of Seoul Reputy Team. November 2024.
  • Advisor, GONOGO, Co. May 2022 - August 2024.
  • Speaker, SXSW. March 2024.
  • Advisor, Bithumb Meta, Co. May 2022 - March 2024.
  • Attendee / Participant, CES. January 2024.

2023

  • Mentor, World Federation of United Nations Associations. April 12, 2023 - June 12, 2023.
  • Organizer, International Entrepreneurship Program, SMWU. April 2022 - 2023.
  • Strategic Advisor, SJ Natural, Co. November 2020 - 2023.
  • Organizer, Marketing Representative for PhD program in Business. January 2023 - December 2023.
  • Participant, SBDC Entrepreneurship Roundtable (4th). October 21, 2023.
  • Reviewer / Referee, Journal of Management Studies. September 2023.
  • Reviewer / Referee, International Marketing Review. August 2023.
  • Organizer, SBDC Entrepreneurship Roundtable (3rd). March 22, 2023.
  • Reviewer / Referee, International Journal of Consumer Studies. January 2023 - February 2023.

2022

  • Judge / Speaker / Mentor, Ideathon 2022: United Group of Entrepreneurial Student Organizations in Seoul. December 22, 2022.
  • Speaker, The Future of Clean Energy Industries: One-day Workshop by Korea Energy Economics Institute. December 16, 2022.
  • Speaker, Korea Energy Economics Institute 2022 Annual Conference. December 15, 2022 - December 16, 2022.
  • Speaker, Kobe University, SESAMI program roundtable. December 13, 2022.
  • Participant, SBDC Entrepreneurship Roundtable (2nd). October 8, 2022.
  • Reviewer / Referee, Electronic Commerce Research. August 2022 - September 2022.
  • Organizer, Video production for on-campus entrepreneurs. September 2021 - September 2022.
  • Reviewer / Referee, Journal of Product & Brand Management. May 2022 - July 2022.
  • Team Organizer & Mentor, New Ventures. April 2022 - June 2022.
  • Reviewer / Referee, Psychology & Marketing. April 2022 - June 2022.
  • Reviewer / Referee, Industrial Marketing Management. April 2022 - May 2022.
  • Mentor, Texas State I-Corps Program. March 2022 - April 2022.
  • University Mentor, Deep Dive 2022 Spring. April 8, 2022 - April 10, 2022.
  • Participant, SBDC Entrepreneurship Roundtable (1st). March 26, 2022.
  • Member, Endowed Professorship Committee. October 2021 - February 2022.
  • Organizer, Korean Forum of Innovative Management Research. October 2021 - February 2022.

2021

  • Startup Accelerating Advisor, The Wave Company. 2019 - 2021.
  • Guest Editor, Journal of Open Innovation (business model innovation topics). February 2018 - December 2021.
  • University Mentor, Small Producers Initiative (SPI) Workshop. November 2021.
  • Team mentor, New Ventures. April 2021 - June 2021.
  • Reviewer / Referee, Data. May 2021.
  • Reviewer / Referee, Industrial Marketing Management. March 2021 - May 2021.
  • Strategic Advisor, Key Publication, Co. December 2020 - May 2021.
  • Reviewer / Referee, International Business Review. April 2021.
  • Judge, Spring 2021 MBA Presentation Competition. April 29, 2021.
  • University Mentor, Deep Dive 2021 Spring. April 16, 2021 - April 18, 2021.
  • Mentor, Visiting scholarship of Dr. Sanglim Lee. January 2020 - February 2021.
  • Organizer, EIG at Texas State (new student organization). September 2020 - January 2021.

2020

  • Editorial Review Board Member, Journal of Internet & E-Commerce. 2016 - 2020.
  • Director, International Division, Korea Internet e-Commerce Association. 2016 - 2020.
  • University Mentor, Deep Dive entrepreneurship workshop. October 2020 - November 2020.
  • Reviewer / Referee, Journal of Product & Brand Management. January 2020 - November 2020.
  • Editorial Review Board Member, Sustainablility. May 2019 - September 2020.
  • Team Mentor, Texas State I Corps Program. April 2020 - August 2020.
  • Mentor, Visiting Scholarship of Dr. Taewoong Yun. January 2020 - August 2020.
  • Team organizer & mentor, New Ventures. April 2020 - June 2020.
  • Team Mentor, Texas State I Corps Program. January 2020 - April 2020.

2019

  • Reviewer / Referee, Journal of Product and Brand Management. 2019.
  • Reviewer / Referee, Asia Pacific Journal of Marketing and Logistics. 2019.
  • Reviewer / Referee, Sustainability. 2019.
  • Faculty Lead, Texas State I-Corps 3-Week Program. April 2019 - November 2019.
  • Panelist, GIS Day 2019 @TXST. November 14, 2019.
  • Faculty Mentor, Consulting: International recruitment for College of Education. March 2019 - May 2019.

2018

  • Reviewer / Referee, Technovation. 2018.
  • Reviewer / Referee, Journal of Product and Brand Management. 2018.
  • Reviewer / Referee, Review of Economics & Finance. 2016 - 2018.

2017

  • Management Advisor, SDI Planning, Co. 2016 - 2017.
  • Strategy Advisor, Egosoft, Co. 2015 - 2017.
  • Strategy Advisor, Dovetorabbit, Co. 2014 - 2017.
  • Representative, Curriculum Committee. August 2014 - May 2017.
  • Committee Member, Assurance of Learning. August 2006 - May 2017.

2016

  • Ad-hoc Journal Reviewer, International Marketing Review. 2016.
  • Ad-hoc Journal Reviewer, Marketing Managment Journal. 2016.
  • Chair, EIG Jinju Conference, Business School at GSU. 2016.

2015

  • Representative, Curriculum Committee. 2015.
  • Ad-hoc Journal Reviewer, Journal of Business Research. 2015.
  • Ad-hoc Journal Reviewer, Coroprate Communications. 2015.
  • Conference Reviewer, Society of Marketing Academy Conference. 2015.

2014

  • Representative, Graduate Council. 2014.
  • Representative, Graduate Policies Committee. 2014.
  • Ad-hoc Journal Reviewer, Journal of Business Research. 2014.
  • Research Advisor, McCoy's Building Supply. 2013 - 2014.
  • Faculty Mentor, Usability Lab for McCoy's Building Supply. January 2014 - May 2014.

2013

  • Editorial Review Board Member, Journal of Foodservice Management. 2013.
  • Ad-hoc Journal Reviewer, International Journal of Production Economics. 2013.
  • Program Advisor, GCG. 2013.
  • Faculty Mentor, Usability Lab for McCoy's Building Supply. January 2013 - May 2013.

2012

  • Ad-hoc Journal Reviewer, Multinational Business Review. 2012.
  • Ad-hoc Journal Reviewer, International Journal of Production Economics. 2012.
  • Speaker, Alereon.com. 2012.
  • Committee Member, Faculty Search Committee. June 2012 - December 2012.

2011

  • Progam Chair, 2011 Korean Institute of Design Management Conference. 2011.
  • Speaker, GS Group. 2011.

2010

  • Ad-hoc Journal Reviewer, Multinational Business Review. 2010.
  • Conference Chair, EIG Conference, IDAS, HongIK University. 2010.
  • Director, KBCA. 2006 - May 2010.

2009

  • Committee Chair, Faculty Search Committee. 2009.
  • Reviewer, Ad Hoc Reviewer, Journal of Supply Chain Management. 2009.
  • Reviewer, Ad Hoc Reviewer, Multinational Business Review. 2009.
  • Reviewer, Conference Paper, Summer AMA Educators’ Conference. 2009.
  • Guest Speaker, Daesung Group. 2009.
  • Guest Speaker, SanChung Local Government. 2009.
  • Committee Member, Departmental Representative for Assessment Committee. 2006 - 2009.
  • Committee Member, Alkek Library Committee. 2004 - 2009.

2008

  • Reviewer, Ad Hoc Reviewer, Industrial Marketing Management. 2008.
  • Reviewer, Ad Hoc Reviewer, Journal of World Business. 2008.

2007

  • Reviewer, Ad Hoc Reviewer, Corporate Communication. 2007.
  • Reviewer, Ad Hoc Reviewer, Multinational Business Review. 2007.
  • Board Member, Korean Culture Foundation in Texas. 2007.
  • Committee Member, Faculty Search Committee. 2006 - 2007.

2006

  • Reviewer, Ad Hoc Reviewer, Journal of Business Research. 2006.
  • Committee Member, Research Enhancement Program Review Committee. 2005 - 2006.
  • Guest Speaker, Mill Elementary. 2005 - 2006.
  • Teacher, Korean School, KBCA. 2005 - 2006.

2005

  • Reviewer, Ad Hoc Reviewer, International Marketing Review. 2005.
  • Reviewer, Ad Hoc Reviewer, Multinational Business Review. 2005.
  • Reviewer, Conference Paper, Society for Marketing Advances Conference. 2005.

2004

  • Committee Member, Academic Performance Review Committee. 2004.
  • Committee Member, Faculty Search Committee. 2004.
  • Reviewer, Ad Hoc Reviewer, International Marketing Review. 2004.
  • Reviewer, Ad Hoc Reviewer, Multinational Business Review. 2004.
  • Reviewer, Conference Paper, Academy of International Business Conference. 2004.
  • Committee Member, Faculty Evaluation Guideline Committee. 2003 - 2004.

2003

  • Reviewer, Ad Hoc Reviewer, Journal of International Marketing. 2003.
  • Reviewer, Ad Hoc Reviewer, Multinational Business Review. 2003.
  • Session Chair, Association for Consumer Psychology Conference. 2003.
  • Reviewer, Conference Paper, Academy of International Business Conference. 2002 - 2003.

2001

  • Reviewer, Conference Paper, Eighth Cross-Cultural Research Conference. 2001.
  • Reviewer, Conference Paper, Winter AMA Educators’ Conference. 2001.