Biography and education
Dr. Taewon Suh, Professor of Marketing & Honorary Professor of International Studies, defines himself as a business designer, working to build up a solid bridge between academia and practice through innovation. His work has blurred the demarcation mainly through his collaboration with the Entrepreneurial Innovators Group (EIG) he founded in 2010 to germinate a new species of entrepreneurs and startups. Dr. Suh received two doctoral degrees in International Business (Saint Louis University, USA) and Mass Media (Sogang University, South Korea).
He is transdisciplinary in research, conducting research in marketing and the relevant discipline areas such as entrepreneurship, industrial design, international business, technology & innovation management, and media. He was the recipient of the Gary V. Woods Research Award twice, in 2007 and 2019. Dozens of his research articles have appeared in premier academic journals such as Journal of International Business Studies, Journal of Service Research, Industrial Marketing Management, Journal of Supply Chain Management, and Journal of Business Research, among others. According to Google Scholar, the citations of his publications are more than 6,000 as of January 2026.
His teaching and service activities are internationally recognized. He has taught at several universities worldwide, including Pforzheim University and Saarland University in Germany, as well as KAIST, POSTECH, and Korea University in South Korea. In 2023, he received second place in the Entrepreneurship Educator of the Year category at the prestigious Triple E Awards.
He is transdisciplinary in research, conducting research in marketing and the relevant discipline areas such as entrepreneurship, industrial design, international business, technology & innovation management, and media. He was the recipient of the Gary V. Woods Research Award twice, in 2007 and 2019. Dozens of his research articles have appeared in premier academic journals such as Journal of International Business Studies, Journal of Service Research, Industrial Marketing Management, Journal of Supply Chain Management, and Journal of Business Research, among others. According to Google Scholar, the citations of his publications are more than 6,000 as of January 2026.
His teaching and service activities are internationally recognized. He has taught at several universities worldwide, including Pforzheim University and Saarland University in Germany, as well as KAIST, POSTECH, and Korea University in South Korea. In 2023, he received second place in the Entrepreneurship Educator of the Year category at the prestigious Triple E Awards.
Teaching Interests
Research Interests
Featured grants
- Suh, Taewon. South Korea's Cooperative Scheme for America's Strategy to Secure Global Supply Chains, Korean Energy Economics Institute, International, $20000. (Funded: August 2, 2022 - December 15, 2022). Grant.
- Suh, Taewon. Faculty Developmental Leave Supplemental Award, Texas State University, $20000. (Funded: 2017 - 2018). Grant.
- Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $900. (Funded: 2014). Grant.
- Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $1499. (Funded: 2014). Grant.
- Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $2453. (Funded: 2013). Grant.
Featured scholarly/creative works
- Suh, T. (2025). Conceptualizing a Business Model Typology of Phygital Customer Experience to Build and Manage Phygital Ecosystems. Journal of Macromarketing. https://doi.org/10.1177/02761467251411511
- Suh, T., & Moradi, M. (2023). Transferring in-store experience to online: An omnichannel strategy for DIY customers’ enhanced brand resonance and co-creative actions. Journal of Business Research, 168, 114237. https://doi.org/10.1016/j.jbusres.2023.114237
- Suh, T., & Chow, T. E. (2021). Developing a digital marketing tool for ethnic ventures’ mixed business model and market-shaping: A design scientific approach of web demographics. Industrial Marketing Management, 93, 10–21. https://doi.org/10.1016/j.indmarman.2020.12.014
- Suh, T. (2017). Exhibited trust and excessive knowledge specificity: A competitive altruism hypothesis. Industrial Marketing Management, 62, 51–60. https://doi.org/10.1016/j.indmarman.2016.06.002
- Suh, T., Houston, M. B., Barney, S. M., & Kwon, I.-W. G. (2011). The Impact of Mission Fulfillment on the Internal Audience: Psychological Job Outcomes in a Services Setting. Journal of Service Research, 14(1), 76–92. https://doi.org/10.1177/1094670510387915
Featured awards
- Award / Honor Recipient: The CES Innovation Awards, CES. January 2024
- Award / Honor Recipient: Triple E Awards, [Entrepreneurship Educator of the Year], 2nd Place, ACEEU. June 27, 2023
- Award / Honor Recipient: The Gary V. Woods Research Award. 2018 - 2019
- Award / Honor Recipient: Wilson Research Award, Center for International Studies. January 15, 2026 - Present
- Award / Honor Recipient: Editor’s Choice Award (Retailing & Multichannel Management), Journal of Business Research. October 2024
Featured service activities
- Other
Center for International Studies
- President
Entrepreneurial Innovators Group (EIG Community)
- Other
Reccobox, Co.
- Chair
Assurance of Learning
- Other
World Federation of United Nations Associations
- Editorial Review Board Member
Marketing Research