Faculty Profile for Dr. Taewon Suh

profile photo for Dr. Taewon Suh
Dr. Taewon Suh
Professor — Department of Marketing
MCOY 416
phone: (512) 245-3239
Scholarly/Creative Work
Awards
Grants
Service

Biography Section

Biography and Education

 Dr. Taewon Suh, Sam Barshop Excellence Professor of Entrepreneurship & Professor of Marketing, defines himself as a business designer, working to build up a solid bridge between academia and practice through innovation. His work has blurred the demarcation mainly through his collaboration with the Entrepreneurial Innovators Group (EIG) he founded in 2010 to germinate a new species of entrepreneurs and startups (https://www.eig.community/). Dr. Suh received two doctoral degrees in International Business (Saint Louis University, USA) and Mass Media (Sogang University, South Korea).

He is transdisciplinary in research, conducting research in marketing and the relevant discipline areas such as entrepreneurship, industrial design, international business, technology & innovation management, and media. He was the recipient of the Gary V. Woods Research Award twice, in 2007 and 2019. Dozens of his research articles have appeared in premier academic journals such as Journal of International Business Studies, Journal of Service Research, Industrial Marketing Management, Journal of Supply Chain Management, and Journal of Business Research, among others. According to Google Scholar, the citations of his publications are more than 4,700 as of August 2023.

His teaching and service activities are internationally recognized. In 2023, he received second place in Entrepreneurship Educator of the Year in the prestigious Triple E Awards.

Teaching Interests

 Entrepreneurial Marketing
International Marketing
Marketing Research
Contemporary Analysis Topics

Research Interests

 Business Model Design
Global Entrepreneurship
Entrepreneurial Marketing
Internal Branding
The Metaverse

Selected Scholarly/Creative Work

  • Suh, T., & Moradi, M. (2023). Transferring in-store experience to online: An omnichannel strategy for DIY customers’ enhanced brand resonance and co-creative actions. Journal of Business Research, 168. https://doi.org/https://doi.org/10.1016/j.jbusres.2023.114237
  • Suh, T., Wilson, R. T., & On, S. T. (2023). Gender Differences in Visual Attention to Digital Content of Place-Based Advertising: A Data-Driven Scientific Approach. Electronic Commerce Research. https://doi.org/https://doi.org/10.1007/s10660-021-09494-9
  • Suh, T., & Chow, T. E. (2021). Developing a digital marketing tool for ethnic ventures’ mixed business model and market-shaping: A design scientific approach of web demographics. Industrial Marketing Management, 93, 10–21.
  • Suh, T., Kang, S., & Kemp, E. A. (2020). A Bayesian Network Approach to Juxtapose Brand Engagement and Behaviors of Substantive Interest in e-Services. Electronic Commerce Research, 20, 361–379.
  • Lee, S. B., & Suh, T. (2020). Emotionally exhausted employees strike back from the outside: Negative word-of-mouth as an employees’ active brand-oriented deviance in a negative event. Journal of Product & Brand Management, 29(7), 863–876.

Selected Awards

  • Award / Honor Recipient: Triple E Awards, [Entrepreneurship Educator of the Year], 2nd Place, ACEEU. June 27, 2023
  • Award / Honor Recipient: The Gary V. Woods Research Award. 2018 - 2019
  • Award / Honor Recipient: Editor’s Choice Award (Retailing & Multichannel Management), Journal of Business Research. October 2024
  • Award / Honor Nominee: 2020 Presidential Award For Excellence in Scholarly/Creative Activities. March 2020
  • Award / Honor Recipient: President's Faculty Development Leave Grant. 2017 - 2018

Selected Grants

  • Suh, Taewon. South Korea's Cooperative Scheme for America's Strategy to Secure Global Supply Chains, Korean Energy Economics Institute, International, $20000. (Funded: August 2, 2022 - December 15, 2022). Grant.
  • Suh, Taewon. Faculty Developmental Leave Supplemental Award, Texas State University, $20000. (Funded: 2017 - 2018). Grant.
  • Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $900. (Funded: 2014). Grant.
  • Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $1499. (Funded: 2014). Grant.
  • Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $2453. (Funded: 2013). Grant.

Selected Service Activities

Editorial Review Board Member
Businesses
November 2020-Present
Board Member
Reccobox, Co.
2017-Present
Founder
Entrepreneurial Innovators Group
December 2010-Present
Honorary Professor of International Studies
Center for International Studies
January 2023-Present
Advisor
EIG@SMWU
June 2022-Present