Faculty Profile for Dr. Taewon Suh

profile photo for Dr. Taewon Suh
Dr. Taewon Suh
Professor — Department of Marketing
MCOY 416
phone: (512) 408-3733
Scholarly/Creative Work
Awards
Grants
Service

Biography Section

Biography and Education

 Dr. Taewon Suh, Professor of Marketing & Honorary Professor of International Studies, defines himself as a business designer, working to build up a solid bridge between academia and practice through innovation. His work has blurred the demarcation mainly through his collaboration with the Entrepreneurial Innovators Group (EIG) he founded in 2010 to germinate a new species of entrepreneurs and startups (https://www.eig.community/). Dr. Suh received two doctoral degrees in International Business (Saint Louis University, USA) and Mass Media (Sogang University, South Korea).

He is transdisciplinary in research, conducting research in marketing and the relevant discipline areas such as entrepreneurship, industrial design, international business, technology & innovation management, and media. He was the recipient of the Gary V. Woods Research Award twice, in 2007 and 2019. Dozens of his research articles have appeared in premier academic journals such as Journal of International Business Studies, Journal of Service Research, Industrial Marketing Management, Journal of Supply Chain Management, and Journal of Business Research, among others. According to Google Scholar, the citations of his publications are more than 5,500 as of January 2025.

His teaching and service activities are internationally recognized. In 2023, he received second place in Entrepreneurship Educator of the Year in the prestigious Triple E Awards.

Teaching Interests

 Entrepreneurial Marketing
International Marketing
Global Business Issues
Marketing Research

Research Interests

 Business Model Design
Global Entrepreneurship
Entrepreneurial Marketing
Internal Branding
Creative Industries

Selected Scholarly/Creative Work

  • Suh, T., & Moradi, M. (2023). Transferring in-store experience to online: An omnichannel strategy for DIY customers’ enhanced brand resonance and co-creative actions. Journal of Business Research, 168, 114237. https://doi.org/10.1016/j.jbusres.2023.114237
  • Suh, T., & Chow, T. E. (2021). Developing a digital marketing tool for ethnic ventures’ mixed business model and market-shaping: A design scientific approach of web demographics. Industrial Marketing Management, 93, 10–21. https://doi.org/10.1016/j.indmarman.2020.12.014
  • Sierra, J. J., Hyman, M. R., Lee, B.-K., & Suh, T. (2015). Antecedents and Consequences of Extrinsic Superstitious Beliefs: A Cross-Cultural Investigation. Asia Pacific Journal of Marketing and Logistics, 27(4), 559-581 (Quality Indicators: ABDC: A, 2015 Highly Commended Paper). https://doi.org/10.1108/APJML-01-2015-0015
  • Suh, T., Houston, M. B., Barney, S. M., & Kwon, I.-W. G. (2011). The Impact of Mission Fulfillment on the Internal Audience: Psychological Job Outcomes in a Services Setting. Journal of Service Research, 14(1), 76–92. https://doi.org/10.1177/1094670510387915
  • Suh, T., Bae, M., Zhao, H., Kim, S. H., & Arnnold, M. J. (2010). A Multi-Level Investigation of International Marketing Projects: The Roles of Experiential Knowledge. Industrial Marketing Management, 39(2), 211–220.

Selected Awards

  • Award / Honor Recipient: Triple E Awards, [Entrepreneurship Educator of the Year], 2nd Place, ACEEU. June 27, 2023
  • Award / Honor Recipient: The Gary V. Woods Research Award. 2018 - 2019
  • Award / Honor Recipient: Editor’s Choice Award (Retailing & Multichannel Management), Journal of Business Research. October 2024
  • Award / Honor Nominee: 2020 Presidential Award For Excellence in Scholarly/Creative Activities. March 2020
  • Award / Honor Recipient: President's Faculty Development Leave Grant. 2017 - 2018

Selected Grants

  • Suh, Taewon. South Korea's Cooperative Scheme for America's Strategy to Secure Global Supply Chains, Korean Energy Economics Institute, International, $20000. (Funded: August 2, 2022 - December 15, 2022). Grant.
  • Suh, Taewon. Faculty Developmental Leave Supplemental Award, Texas State University, $20000. (Funded: 2017 - 2018). Grant.
  • Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $900. (Funded: 2014). Grant.
  • Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $1499. (Funded: 2014). Grant.
  • Suh, Taewon. McCoy College Faculty Development Fund, Texas State University, $2453. (Funded: 2013). Grant.

Selected Service Activities

Honorary Professor of International Studies
Center for International Studies
January 2023-Present
President
Entrepreneurial Innovators Group (EIG Community)
December 2010-Present
Board Member
Reccobox, Co.
2017-2024
Chair
Assurance of Learning
September 2020-August 2024
Mentor
World Federation of United Nations Associations
April 12, 2023-June 12, 2023