Scholarly and Creative Works
2022
- Anderson, S. T., Rayburn, S. W., Sierra, J. J., Murdock, K. W., & McGeorge, A. J. (2022). Consumer Buying Behavior and Retailer Strategy Through a Crisis: A Futures Studies Perspective. Journal of Marketing Theory and Practice, 30(4), 457–475. https://doi.org/10.1080/10696679.2021.1982648
2013
- Murdock, K., & Ryu, J. S. (2013). Consumer Acceptance of Mobile Marketing Communications Using the QR Code. The Institute of Direct and Digital Marketing, 15(2).
2010
- Murdock, K. (2010). Complete Guide to Job and Career Change.