Faculty Profiles

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Ken Murdock

  • Professor of Instruction - Department of Marketing
Portrait of Ken Murdock

Biography and education

Began teaching at Texas State in the Marketing Department in fall semester, 2006. Prior to teaching, worked as Vice President of Marketing & Sales for a large, B2B plastics company.
Graduated with BBA (1974) and MBA (1975) degrees from Baylor University. Taught two years at University of Texas at Arlington. Owner of Murdock & Associates Executive Recruiters and New Wave Resumes.

Teaching Interests

Research Interests

  • Anderson, S. T., Rayburn, S. W., Sierra, J. J., Murdock, K. W., & McGeorge, A. J. (2022). Consumer Buying Behavior and Retailer Strategy Through a Crisis: A Futures Studies Perspective. Journal of Marketing Theory and Practice, 30(4), 457–475. https://doi.org/10.1080/10696679.2021.1982648
  • Murdock, K., & Ryu, J. S. (2013). Consumer Acceptance of Mobile Marketing Communications Using the QR Code. The Institute of Direct and Digital Marketing, 15(2).
  • Murdock, K. (2010). Complete Guide to Job and Career Change.
  1. Board of Directors

    Elliott Ranch Homeowners Associatoin

  2. Member

    Assurance of Learning

  3. Member

    Digital Learning Committee

  4. Member

    Curriculum Committee

  5. Member

    McCoy College Assurance of Learning Committee

  6. Other

    Marketing Office Art Committee

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