Faculty Profile for Ken Murdock
Biography and EducationBegan teaching at Texas State in the Marketing Department in fall semester, 2006. Prior to teaching, worked as Vice President of Marketing & Sales for a large, B2B plastics company.
Graduated with BBA (1974) and MBA (1975) degrees from Baylor University. Taught two years at University of Texas at Arlington. Owner of Murdock & Associates Executive Recruiters and New Wave Resumes.
Teaching InterestsPrinciples of Marketing, Sales, Consumer Behavior, International Marketing
Research InterestsAs a non-tenured faculty member, I am not involved research and/or publishing.
Selected Scholarly/Creative Work
- Anderson, S. T., Rayburn, S. W., Sierra, J. J., Murdock, K. W., & McGeorge, A. J. (n.d.). Consumer Buying Behavior and Retailer Strategy Through a Crisis: A Futures Studies Perspective. Journal of Marketing Theory and Practice, (Quality Indicators: CABS: 2, ABDC: B, Marketing Dept: B+; Impact Factor: 3.0).
- Murdock, K., & Ryu, J. S. (2013). Consumer Acceptance of Mobile Marketing Communications Using the QR Code. The Institute of Direct and Digital Marketing, 15(2).
- Murdock, K. (2010). Complete Guide to Job and Career Change.
Selected Service Activities
Board of Directors
Elliott Ranch Homeowners Associatoin
January 15, 2019-Present
Assurance of Learning
Digital Learning Committee
McCoy College Assurance of Learning Committee