Biography and expertise
Began teaching at Texas State in the Marketing Department in fall semester, 2006. Prior to teaching, worked as Vice President of Marketing & Sales for a large, B2B plastics company.
Graduated with BBA (1974) and MBA (1975) degrees from Baylor University. Taught two years at University of Texas at Arlington. Owner of Murdock & Associates Executive Recruiters and New Wave Resumes.
Graduated with BBA (1974) and MBA (1975) degrees from Baylor University. Taught two years at University of Texas at Arlington. Owner of Murdock & Associates Executive Recruiters and New Wave Resumes.
Education
Master's Degree
MBA in Business Administration
Baylor University, 1975
Bachelor's Degree
BBA in Economics
Baylor University, 1974
Teaching Interests
Research Interests
Featured scholarly/creative works
- Anderson, S. T., Rayburn, S. W., Sierra, J. J., Murdock, K. W., & McGeorge, A. J. (2022). Consumer Buying Behavior and Retailer Strategy Through a Crisis: A Futures Studies Perspective. Journal of Marketing Theory and Practice, 30(4), 457–475. https://doi.org/10.1080/10696679.2021.1982648
- Murdock, K., & Ryu, J. S. (2013). Consumer Acceptance of Mobile Marketing Communications Using the QR Code. The Institute of Direct and Digital Marketing, 15(2).
- Murdock, K. (2010). Complete Guide to Job and Career Change.
Featured service activities
- Board of Directors
Elliott Ranch Homeowners Associatoin
- Member
Assurance of Learning
- Member
Digital Learning Committee
- Member
Curriculum Committee
- Member
McCoy College Assurance of Learning Committee
- Other
Marketing Office Art Committee