Faculty Profile for Ken Murdock

profile photo for Ken Murdock
Ken Murdock
Senior Lecturer — Department of Marketing
MCOY 318
phone: (512) 245-3803

Biography Section

Biography and Education

Began teaching at Texas State in the Marketing Department in fall semester, 2006. Prior to teaching, worked as Vice President of Marketing & Sales for a large, B2B plastics company.
Graduated with BBA (1974) and MBA (1975) degrees from Baylor University. Taught two years at University of Texas at Arlington. Owner of Murdock & Associates Executive Recruiters and New Wave Resumes.

Teaching Interests

Principles of Marketing, Sales, Consumer Behavior, International Marketing

Research Interests

As a non-tenured faculty member, I am not involved research and/or publishing.

Selected Scholarly/Creative Work

  • Anderson, S. T., Rayburn, S. W., Sierra, J. J., Murdock, K. W., & McGeorge, A. J. (2022). Consumer Buying Behavior and Retailer Strategy Through a Crisis: A Futures Studies Perspective. Journal of Marketing Theory and Practice, 30(4), 457-475 (Quality Indicators: CABS: 2, ABDC: B, Marketing Dept: B+; Impact Factor: 3.00, 5-year: 3.20). https://doi.org/10.1080/10696679.2021.1982648
  • Murdock, K., & Ryu, J. S. (2013). Consumer Acceptance of Mobile Marketing Communications Using the QR Code. The Institute of Direct and Digital Marketing, 15(2).
  • Murdock, K. (2010). Complete Guide to Job and Career Change.

Selected Service Activities

Board of Directors
Elliott Ranch Homeowners Associatoin
January 15, 2019-Present
Assurance of Learning
September 2018-Present
Digital Learning Committee
Curriculum Committee
McCoy College Assurance of Learning Committee