Faculty Profiles

Jillapalli, R. K. (2018). Re-examining Satisfaction and Service Quality: What Can Neurobiology Teach Us. Austin, TX: 2018 Frontiers in Service Conference.

Jillapalli, R. K. (2017). A Firm’s Propensity to Reshore: Dissecting the Reshoring Trend. Louisville, KY: Society for Marketing Advances 2017 Annual Conference Proceedings.

Jillapalli, R. (2016). The Role of Strategic Factors in a Firm’s Propensity to Reshore. Association of Collegiate Marketing Educators 2016 Annual conference Proceedings.

Jillapalli, R., & Jillapalli, R. (2015). The Impact of Online Student-Professor Relationships on Course Performance and Turnover Intentions. Marketing Educators’ Association 2015 Annual Conference Proceedings.

Taylor, R., & Jillapalli, R. (2015). Challenges in the Teaching of Marketing: Metacognitive Thought Sought in Class Attendance Policies. Marketing Educators’ Association 2015 Annual Conference Proceedings.

Jillapalli, R., & Jillapalli, R. (2014). Do Professors Have Customer-based Brand Equity? Journal of Marketing for Higher Education, DOI:10.1080/088412412014.909556.

Kemp, E., Jillapalli, R., & Becerra, E. (2014). Health Care Branding: Developing Emotionally Based Consumer Brand Relationships. Journal of Services Marketing, 28(2), 126–137.

Jillapalli, R., & Jillapalli, R. (2014). Can Human Brand extensions Transform To Brands? Association of Collegiate Marketing Educators 2010 Annual conference Proceedings.

Jillapalli, R., & Jillapalli, R. (2014). A Prescription For Medical Outsourcing Success in the Affordable Care Act Milieu. Journal of Global Marketing, 27(5), 285–297.

Jillapalli, R., & Jillapalli, R. (2013). Do Professors have Customer-based Brand Equity? Marketing Educators’ Association Conference.

Sierra, J., Jillapalli, R., & Badrinarayanan, V. (2013). Determinants of a Lasting Purchase: The Case of the Tattoo Patron. Journal of Retailing and Consumer Services, 20(4), 389–399. https://doi.org/https://doi.org/10.1016/j.jretconser.2013.01.014

Sierra, J., Jillapalli, R., & Badrinarayanan, V. (2012). Affect and Self-Expression as Determinants of a Lasting Purchase: The Case of the Tattoo Patron (p. 520). New Orleans, LA: Academy of Marketing Science.

Jillapalli, R. (2011). Human Brand Equity: Not Just for Celebrities. 2011 American Marketing Association Winter Educators Conference.

Jillapalli, R. (2011). Human Brand Equity: Branding Healthcare Professionals. Memphis, TN: Society for Marketing Advances.

Badrinarayanan, V., Jillapalli, R., & Becerra, E. (2010). Distal salesperson-supervisor relationship: A conceptual integration of self-determination, leadership, and communication theories (Vol. 2010). Academy of marketing Science Annual Conference.

Jillapalli, R., & Jillapalli, R. (2010). A Prescription for Medical Outsourcing Success: A Marketing Strategy Approach. Dallas, Texas: Association of Collegiate Marketing Educators.

Jillapalli, R., & Wilcox, J. B. (2010). Professor Brand Advocacy: Do Brand Relationships Matter? Journal of Marketing Education, 32(3), 328–340.

Taylor, D., Davis, D. F., & Jillapalli, R. (2009). Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation. Electronic Commerce Research Journal, 9(3), 203–223.

Jillapalli, R. (2007). A Firm’s Propensity to Outsource: The Role of Firm-Specific Motivators. San Antonio, Texas: Society for Marketing Advances.

Jillapalli, R. (2006). Outsourcing Competence: A Conceptual Framework. Nashville, Tennessee: Society for Marketing Advances.

Jillapalli, R. (2006). The Importance of Cost Savings Factors Vs. Strategic Factors in Outsourcing Decisions. San Antonio, Texas: American Academy of Marketing Sciences.

Jillapalli, R. K., & Zeffiro, T. (n.d.). “Rethinking the Traditional Model of Consumer Decision Process: A Neuroscience Perspective.” Journal of Marketing.

Jillapalli, R. K., & Taewon Suh. (1925). “Charismatic Leadership and Double-Edged Sword of Mission Fulfillment and Integration". Journal of Business Research.