Faculty Profile for Dr. Ravi Kumar Jillapalli

profile photo for Dr. Ravi Kumar Jillapalli
Dr. Ravi Kumar Jillapalli
Lecturer — Department of Marketing
MCOY 424
phone: (512) 245-7428

Biography Section

Teaching Interests

Brand Management, Consumer Behavior, Marketing Management, and Principles of Marketing

Research Interests

Decision Neuroscience, Brand Management, Services Marketing, and Healthcare Marketing

Selected Scholarly/Creative Work

  • Jillapalli, R. K. (2018). Re-examining Satisfaction and Service Quality: What Can Neurobiology Teach Us. Austin, TX: 2018 Frontiers in Service Conference.
  • Jillapalli, R. K. (2017). A Firm’s Propensity to Reshore: Dissecting the Reshoring Trend. Louisville, KY: Society for Marketing Advances 2017 Annual Conference Proceedings.
  • Jillapalli, R. (2016). The Role of Strategic Factors in a Firm’s Propensity to Reshore. Association of Collegiate Marketing Educators 2016 Annual conference Proceedings.
  • Jillapalli, R., & Jillapalli, R. (2015). The Impact of Online Student-Professor Relationships on Course Performance and Turnover Intentions. Marketing Educators’ Association 2015 Annual Conference Proceedings.
  • Taylor, R., & Jillapalli, R. (2015). Challenges in the Teaching of Marketing: Metacognitive Thought Sought in Class Attendance Policies. Marketing Educators’ Association 2015 Annual Conference Proceedings.

Selected Awards

  • Award / Honor Recipient: 2018 Presidential Distinction Award, Dean, McCoy College of Business. 2018
  • Award / Honor Nominee: Dean Nominee for the Presidential Award for Excellence in Teaching, Texas State University. 2018
  • Award / Honor Recipient: Best Track Paper- Marketing Strategy and Innovation, Association of Collegiate Marketing Educators. March 2016
  • Award / Honor Recipient: Highly Commended Award (2015), Journal of Services Marketing. October 2015
  • Award / Honor Recipient: Third Place Overall in the Conference and Best Track Paper Award, Marketing Educators’ Association 2015 Annual Conference. April 2015

Selected Grants

  • Jillapalli, Ravi Kumar. McCOY College Faculty Development, McCOY College of Business, $3651.00. (Funded: 2017). Grant.
  • Jillapalli, Ravi Kumar, Jillapalli, Regina. Texas State University's Multi-disciplinary Internal Research Grant (MIRG). (Funded: 2013). Grant.
  • Rayburn, Steven W (Co-Principal), Jillapalli, Ravi Kumar (Co-Principal). ENACTUS National Competition, 2022-2023 McCoy College of Business Student Development Program, McCoy College of Business Administration, $4050. (Funded: May 2023). Grant.
  • Jillapalli, Ravi, Jillapalli, Regina. Research Enhancement Program (REP) Grant, Texas State University, $14597. (Funded: 2010). Grant.
  • Jillapalli, Ravi, Badrinarayanan, Vishag. Research Enhancement Program (REP) Grant, Texas State University, $16000. (Funded: 2009 - 2010). Grant.

Selected Service Activities

Nontenure Line Faculty Committee
September 7, 2023-Present
Course Coordinator
MKT 3350 (Consumer Behavior), Course Coordinator
August 2022-Present
Marketing Innovation & Entrepreneurship Course Committee
August 2022-Present
Undergraduate Advisor
Students in Free Enterprises/ Enactus
August 2021-Present
Undergraduate Advisor
Students in Free Enterprises/Enactus
August 2021-Present