Faculty Profiles

Colleges and Departments
Portrait of Dr. Ray Fisk

Dr. Ray Fisk

  • Professor at Department of Marketing, McCoy College of Business

Service Activities

Ongoing

  • Editorial Review Board Member, Journal of Public Policy & Marketing. 2020 - Present.
  • Founder and President, ServCollab. June 2018 - Present.
  • Editorial Review Board Member, Journal of Service Research. 2013 - Present.
  • President, Board of Directors for ServCollab. 2020 - Present.
  • Editorial Review Board Member, Service Industries Journal. 2020 - Present.
  • Member, Department of Marketing, Personnel Committee, Texas State University. 2019 - Present.
  • Member, CIE Working Group, Center for Innovation and Entrepreneurship. 2019 - Present.
  • Legacy Leader, Services Marketing Special Interest Group (SERVSIG). 2011 - Present.
  • Editorial Review Board Member, Journal of Service Management. 2007 - Present.
  • Moderatorial Board, ELMAR-AMA. 2003 - Present.
  • Ad Hoc Reviewer, Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Advertising, International Journal of Service Industries Management, and Journal of Business Research. 1980 - Present.

2021

  • Award Evaluator for the 2021AMA-EBSCO Annual Award for Responsible Research in Marketing, Responsible Research in Business and Management (RRBM). 2021.
  • Facilitator of a Breakout Session #1 of Business Association Leaders at the Responsible Research Academic Summit, Responsible Research in Business and Management (RRBM). April 26, 2021.

2020

  • Conference Curator, AMA Services Marketing Special Interest Group (SERVSIG) Conference. 2005 - 2020.

2019

  • Member, College of Business Administration Council. 2007 - 2019.
  • Member, College of Business Tenure and Promotion Review Group. 2007 - 2019.
  • Member, Texas State Council of Chairs. 2007 - 2019.

2018

  • Co-Chair, 2018 Frontiers In Service Conference, Austin, TX. 2015 - 2018.
  • Editorial Review Board Member, Service Science. 2013 - 2018.
  • Member, Scientific Committee, PhD Programme in Industrial Management and Engineering at FEUP, Universidade do Porto, Portugal. 2004 - 2018.

2017

  • Co-Signer of the new academic group called Responsible Research in Business and Management (RRBM), Responsible Research in Business and Management (RRBM). 2017.

2016

  • Member, University Textbook Adoption Work Group. 2015 - 2016.
  • Member, College of Fine Arts and Communication Tenure and Promotion Review Group. 2015 - 2016.
  • Member, International Conference Committee, 2016 SERVSIG International Service Research Conference. 2015 - 2016.
  • Editorial Review Board Member, Service Industries Journal. 2012 - 2016.

2015

  • Best Practitioner Judge, Frontiers in Service Conference. 2015.
  • Member, Dean Search Committee, College of Fine Arts and Communication. 2014 - 2015.
  • Member, Impact of Research Task Force, College of Business. 2014 - 2015.
  • Editorial Review Board Member, Journal of Service Theory and Practice (formerly Managing Service Quality). 2012 - 2015.

2014

  • Member, Honors College Student Development Specialist Search Committee. 2014.
  • Editorial Board, Special Issue “Blurring Boundaries,” (2014, Vol. 6, No. 3)., Touchpoint - The Journal for Service Design. 2014.
  • International Conference Committee, 2014 SERVSIG International Service Research Conference. 2013 - 2014.

2013

  • Editorial Advisory Board, IGI Global “Progressive Trends in Knowledge and System-Based Science for Service Innovation”. 2013.
  • Member, Fields Chair in Ethics and Corporate Responsibility Search Committee. 2010 - 2013.

2012

  • Member, Business Leadership Week Ideas Committee. 2012.
  • Member, Academic Program Review Committee for the School of Arts and Design. 2012.
  • Member, Summative Review Committee of Dean Smart. 2011 - 2012.
  • International Conference Committee, 2012 SERVSIG International Service Research Conference. 2010 - 2012.

2011

  • Member, University Workforce Taskforce. 2011.
  • Member, University HB2504 Committee. 2011.
  • Guest Editor (with Lia Patrício), Special Issue from AMA SERVSIG Conference 2010, in Journal of Service Management. 2011.
  • Guest Editor (with Lia Patrício), Special Issue from AMA SERVSIG Conference 2010, in Managing Service Quality. 2011.
  • Past Chair, Texas State Council of Chairs. 2010 - 2011.

2010

  • Judge, Undergraduate Research Conference. 2010.
  • Chair, Accounting Chair Search Committee. 2010.
  • Member, University Common Experience Committee. 2009 - 2010.
  • Chair, Texas State Council of Chairs. 2009 - 2010.
  • Conference Committee, 2010 AMA SERVSIG Services Research Conference. 2008 - 2010.

2009

  • Member, Conference Committee 2009 Frontiers in Service Conference. 2009.
  • Member, College of Business Undergraduate Curriculum Task Force. 2008 - 2009.
  • Member, MBA Curriculum Revision Committee for BA 5351. 2008 - 2009.
  • Member, McCoy Experience Advisory Team. 2008 - 2009.
  • Vice-Chair, Texas State Council of Chairs. 2008 - 2009.
  • Chair, Services Marketing Special Interest Group (SERVSIG) of the AMA Academic Council. 2008 - 2009.
  • Judge, AMA National Student Case Competition. 2008 - 2009.
  • Member, University Council. 2007 - 2009.
  • Program Coordinator, Liam Glynn Doctoral Student Scholarship, AMA Services Marketing Special Interest Group. 2001 - 2009.

2008

  • Chair, College of Business Associate Dean Search Committee. 2008.
  • Member, College of Applied Arts Tenure and Promotion Review Group. 2007 - 2008.
  • Committee Chair, Services Marketing Special Interest Group (SERVSIG) of the AMA Academic Council. 2007 - 2008.
  • Chair-Elect, Services Marketing Special Interest Group (SERVSIG) of the AMA Academic Council. 2007 - 2008.
  • Conference Committee, SERVSIG Services Research Conference. 2006 - 2008.

2007

  • Vice President, Collegiate Relations, New Orleans Chapter, American Marketing Association. 2001 - 2007.
  • Vice President, Collegiate Relations, New Orleans Chapter, American Marketing Association. 2001 - 2007.
  • Undergraduate Advisor, Department of Marketing Honors Program Advisor, University of New Orleans. 1998 - 2007.
  • Editorial Review Board Member, Service Industries Journal. 1997 - 2007.
  • Member, CBA Executive Committee, University of New Orleans. 1996 - 2007.

2006

  • Member, Brand New Orleans Task Force, New Orleans Chapter, American Marketing Association. 2006.
  • Chair, Career Contributions Award Committee, AMA Services Marketing Special Interest Group. 2006.
  • Member, Brand New Orleans Task Force, New Orleans Chapter, American Marketing Association. 2006.
  • Member, Scientific Committee, Masters Program in Service Management, Reims Management School, Reims, France. 2004 - 2006.
  • Chair, QUIS 10: Quality in Services Symposium. 2004 - 2006.
  • Editorial Review Board Member, Marketing Theory. 2003 - 2006.
  • Member, Academic Council, Porto Management School, Universidade do Porto, Portugal. 2001 - 2006.
  • Coordinator / Organizer, AMA Services Marketing Special Interest Group. 2001 - 2006.

2005

  • Chair, UNO Interactive Gaming Curriculum Committee, Disrupted by Hurricane Katrina, University of New Orleans. 2005.
  • Conference Committee, 2005 SERVSIG Services Research Conference. 2004 - 2005.
  • Co-Chair, QUIS 10: Quality in Services Symposium, 2006. 2004 - 2005.
  • Member, Student Technology Fee Committee, University of New Orleans. 2003 - 2005.
  • Organizer, UNO Entertainment Business Center, Disrupted by Hurricane Katrina, University of New Orleans. 2000 - 2005.

2004

  • Guest Editor (with Jay Kandampully), Special Issue on “New Service Paradigms: AMA SERVSIG Conference 2003, in Managing Service Quality. 2004.
  • Member, UNO Customer Service Taskforce, University of New Orleans. 2003 - 2004.
  • Member, UNO CLCU Program Planning Committee, University of New Orleans. 2003 - 2004.
  • Chair, CBA Technology Committee, University of New Orleans. 2003 - 2004.
  • Member, Beta Gamma Sigma Program Committee, University of New Orleans. 2001 - 2004.
  • Editorial Advisory Board, Managing Service Quality. 2001 - 2004.

2003

  • Co-Chair, AMA Services Marketing Special Interest Group Doctoral Consortium. 2002 - 2003.
  • Conference Committee, 2003 SERVSIG Services Research Conference. 2002 - 2003.
  • Founding Editor, AMA Marketing Educator Online (now the ARC). 2002 - 2003.
  • Member, “Fish or Cut Bait”, New Orleans Area Team Steering Committee. 2002 - 2003.
  • Member, University of New Orleans: UNO Strategic Technology Planning and Implementation Group (Chaired STPIG Sub-Committee for Reviewing Funding Proposals, 2003). 2001 - 2003.

2002

  • Member, University of New Orleans: Louisiana Market Research Advisory Group. 2002.
  • Member, Planning Committee, Future of New Orleans Music Conference. 2002.
  • Member, Initiating Committee, “Fish or Cut Bait” State-Wide Economic Initiative. 2002.
  • Member, University of New Orleans: CELT Advisory Board. 2001 - 2002.
  • Co-Chair, AMA Services Marketing Special Interest Group Doctoral Consortium. 2001 - 2002.
  • Past President, AMA Academic Council. 2001 - 2002.
  • Member, University of New Orleans: UNO Writing in the Curriculum Committee. 2000 - 2002.
  • Member, Business/Higher Education Council, Marketing Committee, University of New Orleans. 2000 - 2002.
  • Undergraduate Advisor, Faculty Advisor, AMA Collegiate Chapter, American Marketing Association, University of New Orleans. 1999 - 2002.
  • Editorial Review Board, Marketing Education Review. 1991 - 2002.

2001

  • AMA/IrwinMcGrawHill Distinguished Marketing Educator Committee. 2001.
  • Conference Committee, AMA Frontiers in Services Conference. 2001.
  • Member, University of New Orleans:. 2000 - 2001.
  • Member, University of New Orleans: Search Committee for Director of the School of HRT. 2000 - 2001.
  • Conference Co-Chair, 2002 AMA International Educators’ Conference. 2000 - 2001.
  • President, AMA Academic Council. 2000 - 2001.
  • Chair, AMA Dues/Value Task Force. 2000 - 2001.
  • Communications Coordinator, Services Marketing Special Interest Group of the AMA Academic Council. 2000 - 2001.
  • Member, University of New Orleans: UNO Center for Education & Learning Technology Search Committee. 1999 - 2001.

2000

  • Member, AACSB Steering Committee, University of New Orleans. 1999 - 2000.
  • President-Elect and Vice President for Finance, AMA Academic Council. 1999 - 2000.
  • Past President, New Orleans Chapter, American Marketing Association. 1999 - 2000.

1999

  • Vice President for Marketing, AMA Academic Council. 1998 - 1999.
  • Chair, AMA Special Interest Group Task Force. 1998 - 1999.
  • President, New Orleans Chapter, American Marketing Association. 1998 - 1999.
  • Coordinator / Organizer, 1999 SERVSIG Services Research Conference: “Jazzing Into the New Millennium”. 1997 - 1999.
  • Board Member, AMA Academic Council Board of Directors. 1997 - 1999.

1998

  • Member, UNO Freshmen Task Force, University of New Orleans. 1998.
  • Member, University of New Orleans: UNO Department Chairs Steering Committee. 1997 - 1998.
  • Track Chair, Services Quality and Product Development Strategies Track. 1997 - 1998.
  • Vice President for Marketing-Elect, AMA Academic Council. 1997 - 1998.
  • President-Elect, New Orleans Chapter, American Marketing Association. 1997 - 1998.
  • E-Mail Coordinator, Services Marketing Special Interest Group of the AMA Academic Council. 1995 - 1998.

1997

  • Member, CBA Annual Party Committee, University of New Orleans. 1997.
  • Special Interest Group Co-Coordinator, 1997 AMA Summer Educators’ Conference. 1997.
  • Special Interest Group Co-Coordinator, 1997 AMA Winter Educators’ Conference. 1997.
  • Member, CBA Summer Research Grant Committee, University of New Orleans. 1996 - 1997.
  • Officer, AMA 60th Anniversary Task Force. 1996 - 1997.

1996

  • Member, Awards Committee, Services Marketing Special Interest Group of the AMA Academic Council. 1996.
  • Co-Editor (with Steve Grove), Special Issue on “Applications of Impression Management and the Drama Metaphor in Marketing” in the European Journal of Marketing. 1996.
  • Undergraduate Advisor, Faculty Advisor, AMA Collegiate Chapter, American Marketing Association, University of Central Florida. 1995 - 1996.
  • Member, Doctoral Students Special Interest Group of the AMA Academic Council. 1995 - 1996.
  • Chair of the Past President’s Council, Central Florida Chapter, American Marketing Association. 1995 - 1996.
  • Past-President, Central Florida Chapter, American Marketing Association. 1995 - 1996.
  • Board Member, AMA Academic Council Board of Directors. 1994 - 1996.
  • Vice President for Teaching/Information Dissemination, AMA Academic Council. 1994 - 1996.

1995

  • Committee Member, Awards Committee, Services Marketing Special Interest Group of the AMA Academic Council. 1995.
  • Chair, American Marketing Association "Marketing Mix" Task Force. 1995.
  • Member, CBA Promotion and Tenure Committee, University of Central Florida. 1994 - 1995.
  • Chair, Marketing Department Faculty Recruiting Committee, University of Central Florida. 1994 - 1995.
  • Member, Marketing Department Promotion and Tenure Committee, University of Central Florida. 1994 - 1995.
  • Committee Member, AMA MarketNet Committee. 1994 - 1995.
  • Track Co-Chair, 1995 AMA Summer Educators’ Conference. 1994 - 1995.
  • President, Central Florida Chapter, American Marketing Association. 1994 - 1995.
  • Founder and Chair, Services Marketing Special Interest Group (SERVSIG) of the AMA Academic Council. 1993 - 1995.

1994

  • Member, UCF Search Committee for Director of Admissions Services, University of Central Florida. 1994.
  • Undergraduate Advisor, Faculty Advisor, Pi Sigma Epsilon Marketing Fraternity, University of Central Florida. 1993 - 1994.
  • Member, UCF Campus Shuttle Task Force, University of Central Florida. 1993 - 1994.
  • Track Chair, 1994 AMA Winter Educators’ Conference. 1993 - 1994.
  • President-Elect, Central Florida Chapter, American Marketing Association. 1993 - 1994.

1993

  • Member, UCF Marketing Task Force, University of Central Florida. 1993.
  • Member, CBA Planning & Advisory Committee, University of Central Florida. 1993.
  • Chair, Sub-Committee on Ph.D. Program Review. 1993.
  • Vice President, Collegiate Relations, Central Florida Chapter, American Marketing Association. 1990 - 1993.

1992

  • Member, CBA College Executive Committee, University of Central Florida. 1991 - 1992.
  • Track Chair, 1992 AMA Summer Educators’ Conference. 1991 - 1992.

1991

  • Member, CBA Graduate Programs Review Committee, 1990-1991, University of Central Florida. 1990 - 1991.
  • Chair, Marketing Department Curriculum Committee, University of Central Florida. 1990 - 1991.
  • Track Chair, 1991 AMA Winter Educators’ Conference. 1990 - 1991.

1989

  • Member, Oklahoma State University: OSU Task Force Committee, “Use of Technology in Resident Instruction". 1989.
  • Member, CBA Executive Committee, Oklahoma State University. 1988 - 1989.
  • Member, MBA Administrative Committee, Oklahoma State University. 1988 - 1989.
  • Judge, Executive Interaction, College of Business, Oklahoma State University. 1987 - 1989.
  • Member, Ph.D. Program Committee, Marketing Department, Oklahoma State University. 1985 - 1989.
  • Editorial Review Board, Journal of Health Care Marketing. 1983 - 1989.

1988

  • Member, CBA Outcomes Assessment Committee, Oklahoma State University. 1988.
  • Departmental Representative, Leadership Development Seminars, Oklahoma Network of Continuing Higher Education, Oklahoma State University. 1985 - 1988.

1987

  • Judge, 1987 AMA Academy for Health Services Marketing Conference. 1987.
  • Member, Marketing Program Review Committee. 1986 - 1987.
  • Co-Chairman, Services Marketing Workshop, 1987 Southwestern Marketing Association Conference. 1986 - 1987.
  • Chair, CBA Educational Development Committee, Oklahoma State University. 1982 - 1987.

1986

  • Editor, Services Marketing Newsletter. 1985 - 1986.
  • Chair, Education Committee, International Teleconferencing Association. 1985 - 1986.
  • Member, CBA Educational Development Committee, Oklahoma State University. 1980 - 1986.

1985

  • Director, Marketing Teleconference Consortium, Oklahoma State University. 1984 - 1985.
  • Co-Editor, Services Marketing Newsletter. 1984 - 1985.
  • Organizer, Marketing Teleconference Consortium/American Marketing Association Sales Management Teleconference. March 20, 1985.

1984

  • Marketing Advisor for the National University Teleconference Network, Oklahoma State University. 1983 - 1984.
  • Member, Oklahoma State University: University Committee for Effective Instruction. 1983 - 1984.
  • Track Chair, Marketing Management, Strategy and Theory Track, 1984 Southwestern Marketing Association Conference. 1983 - 1984.
  • Faculty Advisor, AMA Collegiate Chapter, American Marketing Association. (National AMA Award, Chapter Revitalization, 1982). Oklahoma State University. 1981 - 1984.
  • Moderator and Organizer, Marketing Teleconference Consortium/American Marketing Association Services Marketing Teleconference. October 2, 1984.
  • Moderator and Organizer, Oklahoma State University/American Marketing Association Marketing Theory Teleconference. February 21, 1984.

1982

  • Member, Marketing Department Self-Evaluation Committee. 1982.
  • Consulting Editor, Marketing News. 1981 - 1982.

1979

  • President, Doctoral Students in Business and Economics, Arizona State University. 1978 - 1979.