Biography and education
Dr. Fisk retired from Texas State in 2022 to lead ServCollab. His primary professional identity is now as Founder and President of ServCollab. ServCollab's mission is "to serve humanity through research collaborations that catalyze reducing suffering, improving well-being, and enabling well-becoming.”
Dr. Fisk is Distinguished Professor Emeritus of Marketing at Texas State University and Honorary Professor of International Studies. Previously, he was Professor and Chair of the Department of Marketing at Texas State University from 2007 to 2019. He also served as Professor and Chair of the Department of Marketing at the University of New Orleans from 1996 to 2007. Before his years as department chair, he was on the marketing faculty at the University of Central Florida and Oklahoma State University.
He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, European Journal of Marketing, Journal of Service Management, Journal of Service Marketing, Service Industries Journal, Service Science, and others. He has published six books: Serving Customers: Global Services Marketing Perspectives; Services Marketing: An Interactive Approach, 4th Ed.; Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts; Marketing Theory: Distinguished Contributions; AIRWAYS: A Marketing Simulation; and Services Marketing: An Annotated Bibliography.
Dr. Fisk is Past President of the American Marketing Association's (AMA) Academic Council. He founded the AMA Services Marketing Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many leadership roles. This includes that he led the task force that put the AMA on the Internet. The AMA made him the Inaugural Recipient of the SIG Leadership Award in 2016. In 2018, he founded ServCollab, a nonprofit organization for "Serving Humanity Through Collaboration." In 2020, he received the Steve Baron Award for Outstanding Contribution to the Service Community from the Journal of Services Marketing.
Dr. Fisk received his B.S. in Marketing, an M.B.A. with an emphasis in marketing, and his Ph.D. in Marketing all from Arizona State University.
Dr. Fisk is Distinguished Professor Emeritus of Marketing at Texas State University and Honorary Professor of International Studies. Previously, he was Professor and Chair of the Department of Marketing at Texas State University from 2007 to 2019. He also served as Professor and Chair of the Department of Marketing at the University of New Orleans from 1996 to 2007. Before his years as department chair, he was on the marketing faculty at the University of Central Florida and Oklahoma State University.
He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, European Journal of Marketing, Journal of Service Management, Journal of Service Marketing, Service Industries Journal, Service Science, and others. He has published six books: Serving Customers: Global Services Marketing Perspectives; Services Marketing: An Interactive Approach, 4th Ed.; Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts; Marketing Theory: Distinguished Contributions; AIRWAYS: A Marketing Simulation; and Services Marketing: An Annotated Bibliography.
Dr. Fisk is Past President of the American Marketing Association's (AMA) Academic Council. He founded the AMA Services Marketing Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many leadership roles. This includes that he led the task force that put the AMA on the Internet. The AMA made him the Inaugural Recipient of the SIG Leadership Award in 2016. In 2018, he founded ServCollab, a nonprofit organization for "Serving Humanity Through Collaboration." In 2020, he received the Steve Baron Award for Outstanding Contribution to the Service Community from the Journal of Services Marketing.
Dr. Fisk received his B.S. in Marketing, an M.B.A. with an emphasis in marketing, and his Ph.D. in Marketing all from Arizona State University.
Teaching Interests
Research Interests
Featured grants
- Zihagh, Fereshteh, Moradi, Masoud, Fisk, Raymond P, Alkire, Linda. McCoy Foundation Faculty Development, $1000. (Funded: 2020). Grant.
- Fisk, Raymond P, Hunt, Nancy. “Documenting and Improving Learning: Electronic Portfolios in Business Education”, Student Technology Fee Grant, UNO, $20000. (Funded: 2002). Grant.
- Fisk, Raymond P. NAWTSD Technology Transfer Project, DOD/NAVY/NAWTSD, $6000. (Funded: 1996). Grant.
- Fisk, Raymond P. UCF High Technology Transfer Incubator for Undergraduate Education, UCF Strategic Planning Council, $11000. (Funded: 1996). Grant.
- Fisk, Raymond P. NAWTSD Technology Transfer Project, DOD/NAVY/NAWTSD, $14990. (Funded: 1995). Grant.
Featured scholarly/creative works
- Alkire, L., Russell-Bennett, R., Previte, J., & Fisk, R. P. (2023). Enabling a Service Thinking Mindset: Practices for the Global Service Ecosystem. Journal of Service Management, 34(3), 580-602 (Quality Indicators: Impact Factor "10.6”, ABDC "A", McCoy Marketing Department "B+", Number of Citations “19”). https://doi.org/10.1108/josm-02-2022-0070
- Fisk, R. P., Gallan, A. S., Joubert, A. M., Beekhuyzen, J., Cheung, L., & Russell-Bennett, R. (n.d.). Healing the Digital Divide With Digital Inclusion: Enabling Human Capabilities. Journal of Service Research. https://doi.org/10.1177/10946705221140148
- Fisk, R. P., & Alkire, L. (2021). Service Ecosystem Health: A Transformative Approach to Elevating Service Science. Service Science, 13(4), 194-204 (Quality Indicators: Impact Factor “2.3”, ABDC “B”, McCoy Marketing Department “C”, Number of Citations “32”). https://doi.org/10.1287/serv.2021.0281
- Fisk, R. P., Fuessel, A., Laszlo, C., Struebi, P., Valera, A., & Weiss, C. (2019). Systemic Social Innovation: Co-Creating a Future Where Humans and all Life Thrive. Humanistic Management Journal, 4(2), 191–214. https://doi.org/10.1007/s41463-019-00056-8
- Fisk, R. P., Dean, A., Alkire, L., Joubert, A., Previte, J., Robertson, N., & Rosenbaum, M. (2018). Design for Service Inclusion: Creating Inclusive Service Systems by 2050. Journal of Service Management, 29(5), 834-858 (Quality Indicators: Impact Factor "10.6”, ABDC "A", McCoy Marketing Department "B+", Number of Citations “293”, Awarded: ***2018 Highly Commended Paper Award***.
Featured awards
- Award / Honor Recipient: Steve Baron Award for Outstanding Contribution to the Service Community, Inaugural Recipient, Journal of Services Marketing. 2020
- Award / Honor Recipient: American Marketing Association SIG Leadership Award, Inaugural Recipient, American Marketing Association. 2016
- Award / Honor Recipient: Grönroos Service Research Award, CERS Centre for Relationship Marketing and Service Management at the Department of Marketing, Hanken School of Economics, Finland. June 9, 2012
- Award / Honor Recipient: Career Contributions to the Services Discipline Award, American Marketing Association Services Marketing Special Interest Group. 2005
- Award / Honor Recipient: Fulbright Scholar, Institute of International Education. 1987
Featured service activities
- Editorial Review Board Member
Journal of Public Policy & Marketing
- Other
ServCollab
- Editorial Review Board Member
Journal of Service Research
- Co-Chair
2018 Frontiers In Service Conference, Austin, TX
- Other
Responsible Research in Business and Management (RRBM)
- President
Board of Directors for ServCollab