Scholarly and Creative Works
2025
- Turner-Henderson, T., Bryant, M., Riley, J., Watson, A., & Nicewicz Scott, K. (2025). Strategic AI Integration in Marketing Education: Elevating Personal Branding and Career Readiness. Marketing Education Review. https://doi.org/https://www.tandfonline.com/doi/full/10.1080/10528008.2025.2551972
- Sen, S., Sarkar, S., Watson, A., & Fowler, Ji. G. (2025). Testing the assumptions of concert sponsorship: Does the performer impact purchase intentions? Journal of Global Scholars of Marketing Science, 35(3), 240–259. https://doi.org/https://doi.org/10.1080/21639159.2025.2501035
- Watson, A., Riley, J., Bryant, M., Nicewicz, K., & Turner Henderson, T. (n.d.). Rebalancing Business School Offerings in a Destabilized Higher Education Market. Business Horizons.
2024
- Fowler, J. G., & Watson, A. (2024). A Breadth Review of Digital Landscape and Related Foundational Theories. Atlantic Marketing Journal, 13(2).
- Fowler, J. G., Watson, A., & Royle, M. T. (2024). Commentary on “AI is Changing the World: For Better or Worse” using a Neo-Colonialism Perspective. Journal of Macromarketing, 44(4), 900–905. https://doi.org/https://doi.org/10.1177/02761467241284790
- Fowler, J. G., & Watson, A. (2024, February 6). Book Review: AI and Society: Tensions and Opportunities by Christo El Morr Editor. Journal of Macromarketing. Sage. https://doi.org/doi/abs/10.1177/02761467241229968
- Fowler, J. G., Watson, A., Sen, S., & Sinha, N. (2024). RECONCEPTUALIZING MARKETING: An Assessment of the Marketing System in an Emerging Economy. Journal of Business & Industrial Marketing, 39(1), 14–28. https://doi.org/RECONCEPTUALIZING MARKETING: An Assessment of the Marketing System in an Emerging Economy
- Riley, J., Bryant, M. M., Nicewicz Scott, K., Watson, A., & Turner-Henderson, T. (2024). United States Education Structure is Under Stress: Exploring the Destabilization of Academia’s System Settings. Journal of Macromarketing, 44(2). https://doi.org/https://doi.org/10.1177/02761467231222540
2023
- Watson, A. (2023). A Life Full of Billable Hours: How to Become S.M.A.R.T. and More Resilient by Auditing Your Time Like an Advertising Agency. Marketing Education Review, 33(2). https://doi.org/https://doi.org/10.1080/10528008.2023.2196961
2022
- Turri, A. M., & Watson, A. (2022). Product Assortment, Choice Overload, and Filtering Technology across Retail Contexts. The International Review of Retail, Distribution and Consumer Research, 33(3). https://doi.org/https://doi.org/10.1080/09593969.2022.2056904