Education
Doctorate Degree
PhD in Business Administration
Univ of Arkansas Main Campus, 2011
Master's Degree
MBA in Business
Missouri State University, 2007
Bachelor's Degree
BS in Marketing with Option in Advertising and Promotion
Missouri State University, 2006
Featured scholarly/creative works
- Turner-Henderson, T., Bryant, M., Riley, J., Watson, A., & Nicewicz Scott, K. (2025). Strategic AI Integration in Marketing Education: Elevating Personal Branding and Career Readiness. Marketing Education Review. https://doi.org/https://www.tandfonline.com/doi/full/10.1080/10528008.2025.2551972
- Sen, S., Sarkar, S., Watson, A., & Fowler, Ji. G. (2025). Testing the assumptions of concert sponsorship: Does the performer impact purchase intentions? Journal of Global Scholars of Marketing Science, 35(3), 240–259. https://doi.org/10.1080/21639159.2025.2501035
- Watson, A., Riley, J., Bryant, M., Nicewicz, K., & Turner Henderson, T. (n.d.). Rebalancing Business School Offerings in a Destabilized Higher Education Market. Business Horizons.
- Fowler, J. G., & Watson, A. (2024). A Breadth Review of Digital Landscape and Related Foundational Theories. Atlantic Marketing Journal, 13(2).
- Fowler, J. G., Watson, A., & Royle, M. T. (2024). Commentary on “AI is Changing the World: For Better or Worse” using a Neo-Colonialism Perspective. Journal of Macromarketing, 44(4), 900–905. https://doi.org/10.1177/02761467241284790