Scholarly and Creative Works
2025
- Bennett, A. R., & Muniz, F. (2025). Barbie: The Original Brand Activist. In #Barbie and Social Media Digital Discourses and Mattel’s Celebrity Doll (pp. 65–90). Palgrave Macmillan Cham. https://doi.org/https://doi.org/10.1007/978-3-031-95611-9
- Perren, R., Rodriguez, C., Stewart, K., & Muniz, F. (2025). Relatable Robots: How Design, Identity, and Emotional Appeals Shape AI Influencer Credibility in Sustainability Campaigns.
2023
- Muniz, F., & Guzmán, F. (2023). The impact of brand value co-creation on perceived CSR authenticity and brand equity. Journal of Product & Brand Management, 32(8), 1338–1354. https://doi.org/10.1108/jpbm-02-2023-4340
- Muniz, F., Stewart, K., & Magalhães, L. (2023). Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust. Journal of Consumer Behaviour, 23(3), 1234–1250. https://doi.org/10.1002/cb.2271
2021
- Muniz, F., & Guzmán, F. (2021). Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity. Journal of Brand Management, 28(3), 347–358. https://doi.org/10.1057/s41262-021-00230-0
2019
- Muniz, F., Guzmán, F., Paswan, A. K., & Crawford, H. J. (2019). The immediate effect of corporate social responsibility on consumer-based brand equity. Journal of Product & Brand Management, 28(7), 864–879. https://doi.org/10.1108/jpbm-09-2018-2016
2016
- Yazdanparast, A., Joseph, M., & Muniz, F. (2016). Consumer based brand equity in the 21st century: an examination of the role of social media marketing. Young Consumers, 17(3), 243–255. https://doi.org/10.1108/yc-03-2016-00590