Featured grants
- Muniz, Fernanda (Principal). McCoy Faculty Development Funds, Texas State University, $3000. (Funded: October 2025 - August 31, 2026). Grant.
Featured scholarly/creative works
- Bennett, A. R., & Muniz, F. (2025). Barbie: The Original Brand Activist. In #Barbie and Social Media Digital Discourses and Mattel’s Celebrity Doll (pp. 65–90). Palgrave Macmillan Cham. https://doi.org/https://doi.org/10.1007/978-3-031-95611-9
- Perren, R., Rodriguez, C., Stewart, K., & Muniz, F. (2025). Relatable Robots: How Design, Identity, and Emotional Appeals Shape AI Influencer Credibility in Sustainability Campaigns.
- Muniz, F., & Guzmán, F. (2023). The impact of brand value co-creation on perceived CSR authenticity and brand equity. Journal of Product & Brand Management, 32(8), 1338–1354. https://doi.org/10.1108/jpbm-02-2023-4340
- Muniz, F., Stewart, K., & Magalhães, L. (2023). Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust. Journal of Consumer Behaviour, 23(3), 1234–1250. https://doi.org/10.1002/cb.2271
- Muniz, F., & Guzmán, F. (2021). Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity. Journal of Brand Management, 28(3), 347–358. https://doi.org/10.1057/s41262-021-00230-0
Featured awards
- Award / Honor Recipient: Best in Track Paper for the Digital and Social Media Marketing track, American Marketing Association. 2024
Featured service activities
- Reviewer / Referee
Journal of Product & Brand Management
- Reviewer / Referee
AMA Summer Academic Conference 2026
- Participant
Curriculum Review and CIM Update – MKT 4437 (Marketing Management)
- Participant
Curriculum Review and CIM Update – MKT 3350 (Consumer Behavior)
- Reviewer / Referee
Journal of Product & Brand Management
- Reviewer / Referee
AMA Winter Academic Conference 2026