Dr. Diana Garza

  • Lecturer at Org, Wkforce, & Ldrshp Studies, College of Applied Arts

Scholarly and Creative Works

2024

  • Gamble, J., & Garza, D. R. (2024). Case Study: Competition in the Energy Drink Industry. In Crafting & Executing Strategy: The Quest for Competing Advantage. McGraw Hill Publishing.
  • Garza, D. R., & Carmanety, D. (2024). Case Study: FIFA in 2023: Its Strategy to Lead the Worldwide Football Industry FIFA. In Crafting & Executing Strategy: The Quest for Competing Advantage. McGraw Hill Publishing.
  • Garza, D. R. (2024). Case Study: Electronic Arts: Its strategy in the video game industry. In Crafting & Executing Strategy: The Quest for Competing Advantage. McGraw Hill Publishing.

2023

  • Grovey, G., & Garza, D. R. (2023). How Different Digital Marketing Techniques Drive and Empower Sneakerhead Purchasing Behaviors: A Theoretical Literature Review. Research Association for Interdisciplinary Studies.
  • Grovey, G., & Garza, D. R. (2023). Exploring the Sneakerhead culture, expression, buying behavior, and a billion-dollar industry: A theoretical literature review. Research Association for Interdisciplinary Studies.
  • Rodriguez, R., & Garza, D. R. (2023). Air Force Enlisted Accessions: Determining the Relationship between Applicant Characteristics and United States Air Force Standardized Testing. Research Association for Interdisciplinary Studies.
  • Rodriguez, R., Garza, D. R., & Guerrero, A. (2023). Military Recruiting: Determining minority representation across Air Force Occupational Specialties. In Research Association for Interdisciplinary Studies. Scientia Moralitas Research Institute.
  • Garcia, P., Garza, D. R., & Guerrero, A. (2023). Medicare recipient characteristics and utilization of emergency departments. Research Association for Interdisciplinary Studies.
  • Garcia, P., & Garza, D. R. (2023). Exploring the unmet needs of Medicare frequent users of emergency room departments: A theoretical literature review. Research Association for Interdisciplinary Studies.
  • Escbedo, E., Lao, T., & Garza, D. R. (2023). The Future of Workplace Post COVID-19: Benefits for Employers and Employees, Challenges, and how to Overcome them. International Journal of Management, Marketing & Decision Science, 3(1), 64–77.

2022

  • Garza, D. R., & Gamble, J. (2022). Case Study: Spotify Technology in 2022, Will Its Strategy Lead to Profitability? In Essentials of Strategic Management. McGraw Hill Publishing.
  • Garza, D. R., & Turnipseed, D. (2022). Case Study: Yeti in 2022, Will its Strategy Lead to Sustainable Advantage and Growth? In Essentials of Strategic Management. McGraw Hill Publishing.

2021

  • Sullivan, S., & Garza, D. R. (2021). C-TPAT and Supply Chain Effectiveness (pp. 27–32). Scientia Moralitas Research Institute.
  • Sullivan, S., & Garza, D. R. (2021). Supply Chain Risks, Cybersecurity, and C-TPAT, a Literature Review. Research Association for Interdisciplinary Studies.
  • Ardueser, C., & Garza, D. R. (2021). Exploring Cross-Generational Traits and Management Across Generations in the Workforce: A Theoretical Literature Review. Scientia Moralitas Research Institute.
  • Garza, D. R. (2021). Case Study: Spotify in 2020, Can the Company remain Competitive? In Essentials of Strategic Management. McGraw Hill Publishing.
  • Garza, D. R., & Turnipseed, D. (2021). Case Study: Yeti in 2020, Can Brand Name and Innovation Keep it Ahead of the Competition? In Essentials of Strategic Management. McGraw Hill Publishing.

2020

  • Hoffman, A., & Garza, D. R. (2020). Technology Use and the Role of Advising in Retention/Persistence: Faculty and Professional Advisor Perspectives. Procedings of the 16th annual National Symposium of Student Retention.
  • Dolechek, R., & Garza, D. R. (2020). From the Faculty Advisor Lens: Assessment , Training, and the Advising Landscape. Procedings of the 16th annual National Symposium of Student Retention.

2015

  • Garza, D. R., Bryant, J., Rodriguez, M., & Rivera, P. (2015). Leadership: Styles, Behaviors, and Transformations. Leadership & Organizational Management Journal, Vol. 2015 Issue 3(Issue 3), p54-88.

2010

  • Green, M., Chavez, E., & Garza, D. R. (2010). Leadership style differences between men and women: a review of the scholarly literature. Global Business Perspectives, 17(2).