Faculty Profiles

Bhalla, N., & Kim, Y. (2025). LGBTQ+-supportive CSR in India: the influence of CSR levels and issue involvement on public responses. Corporate Communications: An International Journal, 30(7), 62–78. https://doi.org/10.1108/ccij-11-2024-0212

Bhalla, N., & Hawkins-Jedlicka, C. E. (2025). GIFT: Using ePortfolios in Public Relations Writing Courses: A Growth Mindset Approach to Feedback and Revision. Kentucky Journal of Communication, 43(1).

Bhalla, N., & Alharbi, K. (2024). Contactless Shopping During Health Crisis: Moderating Impact of Four Attribution-Driven Motives on Brand Equity. Journal of Promotion Management, 31(1), 72–95. https://doi.org/10.1080/10496491.2024.2427050

Bhalla, N., O’Boyle, J., & Moscowitz, L. (2024). Selling Yoga ‘Off the Mat’: A 10-year Analysis of Lifestyle Advertorials in Yoga Journal Magazine. Journal of Communication Inquiry, 48(2), 243–266. https://doi.org/10.1177/01968599221118646

Bhalla, N., & Rozelle, A. (2023). Eco-Tourism Campaigns as a Framework for Global PR Course. Journal of Public Relations Education.

Bhalla, N., & Kim, Y. (2023). LGBTQ-Supporting Diversity CSR in India: Impact of CSR Levels and Role of Value-Based Attributions and Social Acceptance on CSR Outcomes. International Journal of Strategic Communication, 17(4), 281–300. https://doi.org/10.1080/1553118x.2023.2231418

Kim, J. K., Overton, H., Alharbi, K., Carter, J., & Bhalla, N. (2023). Examining the determinants of consumer support for corporate social advocacy. Corporate Communications: An International Journal, 28(3), 451–468. https://doi.org/10.1108/ccij-04-2022-0043

Bhalla, N. (2022). Examining the Impact of Issue Salience, Issue Proximity, Situational Motivation, and Communicative Behaviors on Environmental CSR Outcomes. Sustainability, 14(5), 2763. https://doi.org/10.3390/su14052763

Kim, Y., & Bhalla, N. (2022). Can SMEs in the food industry expect competitive advantages from proactive CSR when CSR trade-offs exist? Corporate Communications: An International Journal, 27(2), 304–328. https://doi.org/10.1108/ccij-02-2021-0019

Kim, Y., & Bhalla, N. (2022). A two-path model of the impact of LGBTQ+ diversity CSR levels on public response. Public Relations Review, 48(3), 102203. https://doi.org/10.1016/j.pubrev.2022.102203

Kim, Y., & Bhalla. (2021). Can SMEs in the food industry expect competitive advantages from proactive CSR when CSR trade-offs exist? The impact of CSR level and price on consumer-company identification and consumer responses. Corporate Communications: An International Journal.

Bowen, S., & Bhalla, N. (2021). Ethical Theories and Public Relations: Global Issues and Challenges. In Public Relations. Vol. 27, Handbook of Communication Science series (pp. 581–598). Berlin: De Gruyter Mouton. https://doi.org/10.1515/9783110554250-030

Bhalla, N., & Moscowitz, D. (2020). Objectified Yoga: Commodity, Identity, and Embodiment in US Women’s Magazines. Journal of Communication Inquiry, 44(1), 90–108.

Bhalla, N. (2020). Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands,. International Journal of Communication.

Kim, J. K., Overton, H., Bhalla, N., & Li, J.-Y. (2020). Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses. Public Relations Review, 46(2), 101856. https://doi.org/10.1016/j.pubrev.2019.101856

Li, J.-Y., Overton, H., & Bhalla, N. (2020). Communicative action and supportive behaviors for environmental CSR practices: an attitude-based segmentation approach. Corporate Communications: An International Journal, 25(2), 171–186. https://doi.org/10.1108/ccij-04-2019-0045

Bhalla, N., & Moscowitz, D. (2020). Yoga and Female Objectification: Commodity and Exclusionary Identity in U.S. Women’s Magazines. Journal of Communication Inquiry, 44(1), 90–108. https://doi.org/10.1177/0196859919830357

Bhalla, N., O’Boyle, J., & Haun, D. (2019). Who Is Responsible for Delhi Air Pollution? Indian Newspapers’ Framing of Causes and Solutions. International Journal of Communication, 13.

Bhalla, N., & Maoscowitz, L. (2019). Yoga for Every(body)? A Critical Analysis of the Evolution of Yoga Representation across Four Decades in Yoga Journal. Journal of Magazine Media, 19(1), 75–103. https://doi.org/10.1353/jmm.2019.0001

Bhalla, N. (2019). Online Meditation, Yoga, and Rising Interest in Eastern Philosophy. In Religion Online: How the Internet, Social Networks, and Mobil Devices Are Changing the Way We Worship and Pray. Santa Barbara: Praeger.

Bhalla, N., & Overton, H. K. (2019). Examining cultural impacts on consumers’ environmental CSR outcomes. Corporate Communications: An International Journal, 24(3), 569–592. https://doi.org/10.1108/ccij-09-2018-0094

Li, J.-Y., Kim, J. K., Overton, H., Bhalla, N., Moon, W., Choi, M., & Zhang, N. (2019). What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action. International Journal of Strategic Communication, 13(3).