Faculty Profiles

Bhalla, N., & Kim, Y. (n.d.). "LGBTQ+ Supportive CSR in India: The Influence of CSR Levels and Issue Involvement on Public Responses. Corporate Communications: An International Journal.

Bhalla, N., & Alharbi, K. (2024). Contactless Shopping During Health Crisis: Moderating Impact of Four Attribution-Driven Motives on Brand Equity. Journal of Promotion Management, 31(1), 72–95. https://doi.org/10.1080/10496491.2024.2427050

Bhalla, N., O’Boyle, J., & Moscowitz, L. (2024). Selling Yoga ‘Off the Mat’: A 10-year Analysis of Lifestyle Advertorials in Yoga Journal Magazine. Journal of Communication Inquiry, 48(2), 243–266. https://doi.org/10.1177/01968599221118646

Bhalla, N., & Kim, Y. (2023). LGBTQ-Supporting Diversity CSR in India: Impact of CSR Levels and Role of Value-Based Attributions and Social Acceptance on CSR Outcomes. International Journal of Strategic Communication, 17(4), 281–300. https://doi.org/10.1080/1553118x.2023.2231418

Bhalla, N., & Rozelle, A. (2023). Eco-Tourism Campaigns as a Framework for Global PR Course. Journal of Public Relations Education.

Kim, J. K., Overton, H., Alharbi, K., Carter, J., & Bhalla, N. (2023). Examining the determinants of consumer support for corporate social advocacy. Corporate Communications: An International Journal, 28(3), 451–468. https://doi.org/10.1108/ccij-04-2022-0043

Bhalla, N. (2022). Examining the Impact of Issue Salience, Issue Proximity, Situational Motivation, and Communicative Behaviors on Environmental CSR Outcomes. Sustainability, 14(5), 2763. https://doi.org/10.3390/su14052763

Kim, Y., & Bhalla, N. (2022). A two-path model of the impact of LGBTQ+ diversity CSR levels on public response. Public Relations Review, 48(3), 102203. https://doi.org/10.1016/j.pubrev.2022.102203

Kim, Y., & Bhalla. (2021). Can SMEs in the food industry expect competitive advantages from proactive CSR when CSR trade-offs exist? The impact of CSR level and price on consumer-company identification and consumer responses. Corporate Communications: An International Journal.

Bowen, S., & Bhalla, N. (2021). Ethical Theories and Public Relations: Global Issues and Challenges. In Public Relations. Vol. 27, Handbook of Communication Science series (pp. 581–598). Berlin: De Gruyter Mouton. https://doi.org/10.1515/9783110554250-030

Bhalla, N., & Moscowitz, D. (2020). Objectified Yoga: Commodity, Identity, and Embodiment in US Women’s Magazines. Journal of Communication Inquiry, 44(1), 90–108.

Bhalla, N. (2020). Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands,. International Journal of Communication.

Kim, J. K., Overton, H., Bhalla, N., & Li, J.-Y. (2020). Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses. Public Relations Review, 46(2), 101856. https://doi.org/10.1016/j.pubrev.2019.101856

Li, J.-Y., Overton, H., & Bhalla, N. (2020). Communicative action and supportive behaviors for environmental CSR practices: an attitude-based segmentation approach. Corporate Communications: An International Journal, 25(2), 171–186. https://doi.org/10.1108/ccij-04-2019-0045

Bhalla, N., & Moscowitz, D. (2020). Yoga and Female Objectification: Commodity and Exclusionary Identity in U.S. Women’s Magazines. Journal of Communication Inquiry, 44(1), 90–108. https://doi.org/10.1177/0196859919830357

Bhalla, N., O’Boyle, J., & Haun, D. (2019). Who Is Responsible for Delhi Air Pollution? Indian Newspapers’ Framing of Causes and Solutions. International Journal of Communication, 13.

Bhalla, N. (2019). Online Meditation, Yoga, and Rising Interest in Eastern Philosophy. In Religion Online: How the Internet, Social Networks, and Mobil Devices Are Changing the Way We Worship and Pray. Santa Barbara: Praeger.

Bhalla, N., & Overton, H. K. (2019). Examining cultural impacts on consumers’ environmental CSR outcomes. Corporate Communications: An International Journal, 24(3), 569–592. https://doi.org/10.1108/ccij-09-2018-0094

Bhalla, N., & Maoscowitz, L. (2019). Yoga for Every (body)? A Critical Analysis of the Evolution of Yoga Representation across Four Decades in Yoga Journal. Journal of Magazine Media, 19(1).

Li, J.-Y., Kim, J. K., Overton, H., Bhalla, N., Moon, W., Choi, M., & Zhang, N. (2019). What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action. International Journal of Strategic Communication, 13(3).