Faculty Profile for Dr. Nandini Bhalla
Dr. Nandini Bhalla
Assistant Professor — School of Jrnlism & Mass Comm
phone: (512) 245-2656
Biography Section
Biography and Education
Born and raised in Delhi, India, Dr. Nandini Bhalla is a distinguished scholar in mass communication. She earned her Ph.D. in Mass Communication from the University of South Carolina, where she developed a deep understanding of media dynamics and communication strategies. Before pursuing her Ph.D., Dr. Bhalla completed a BSc. (H) in Chemistry from the University of Delhi. She then earned an MA in Mass Communication from the Apeejay Institute of Mass Communication, Delhi, and a Post Graduate Diploma in Mass Communication with a specialization in Public Relations from Indira Gandhi National Open University, also in Delhi. Additionally, she holds a Post Graduate Diploma in Business Management with a focus on Marketing from Symbiosis Institute of Distance Learning, Pune, India.With seven years of experience in media and communications in India, Dr. Bhalla has worked as both a journalist and a public relations consultant in various government and private organizations. Her diverse educational background and extensive professional experience make her a valuable asset in the field of mass communication.
Teaching Interests
- Foundations of PR Writing
- Advanced PR Writing
- PR research and theories
- Diversity in PR
- International PR
- PR Research
Research Interests
Dr. Bhalla conducts research in strategic communication, focusing on international communication and corporate social responsibility, with an emphasis on social issues such as diversity and environmental activism. As a Page Legacy Scholar, she has presented over 35 peer-reviewed conference papers and has received numerous awards for her research.In 2018, Dr. Bhalla was honored with several prestigious awards, including the Inez Kaiser Graduate Students of Color Award from the Public Relations Division of AEJMC, the Moeller Student Competition Award from the Mass Comm & Society Division, two Top Paper awards from the Magazine Division, Kappa Tau Alpha, and the Visual Communications Division, as well as the Peter Debreceny Corporate Communication Award at IPRRC. She also secured two highly competitive grants to support her dissertation on environmental issues and CSR: one from the University of South Carolina and a Page Legacy Scholar Grant from the Arthur W. Page Center.
In 2020, Dr. Bhalla received the Doug Newsom Award for Global Ethics and Diversity from the Public Relations Division of AEJMC, the American University Top Diversity & Inclusion Award from PRSA Educators Academy, and the NCA Spiritual Communication Top Book Chapter Award.
Her research has been published in various esteemed journals, including Public Relations Review, International Journal of Strategic Communication, International Journal of Communication, Journal of Communication Inquiry, and Corporate Communications: An International Journal.
Selected Scholarly/Creative Work
- Bhalla, N., & Alharbi, K. (2024). Contactless Shopping During Health Crisis: Moderating Impact of Four Attribution-Driven Motives on Brand Equity. Journal of Promotion Management, 31(1), 72–95. https://doi.org/10.1080/10496491.2024.2427050
- Bhalla, N., O’Boyle, J., & Moscowitz, L. (2024). Selling Yoga ‘Off the Mat’: A 10-year Analysis of Lifestyle Advertorials in Yoga Journal Magazine. Journal of Communication Inquiry, 48(2), 243–266. https://doi.org/10.1177/01968599221118646
- Bhalla, N., & Kim, Y. (2023). LGBTQ-Supporting Diversity CSR in India: Impact of CSR Levels and Role of Value-Based Attributions and Social Acceptance on CSR Outcomes. International Journal of Strategic Communication, 17(4), 281–300. https://doi.org/10.1080/1553118x.2023.2231418
- Bhalla, N., & Rozelle, A. (2023). Eco-Tourism Campaigns as a Framework for Global PR Course. Journal of Public Relations Education.
- Bhalla, N. (2022). Examining the Impact of Issue Salience, Issue Proximity, Situational Motivation, and Communicative Behaviors on Environmental CSR Outcomes. Sustainability, 14(5), 2763. https://doi.org/10.3390/su14052763
Selected Awards
- Award / Honor Recipient: Digital Ethnic Futures Consortium Scholar (DEFCon), Mellon Foundation. March 2023 - Present
- Award / Honor Recipient: Kopenhaver Fellow, Lillian Lodge Kopenhaver Center for the Advancement of Women in Communication in association with the AEJMC Commission on the Status of Women. August 2020 - Present
- Award / Honor Recipient: Top Book Chapter Award, Spiritual Communication division, National Communication Association. November 2020 - Present
- Award / Honor Recipient: American University Top Diversity & Inclusion Award, PRSA Educators Academy (virtual). October 2020 - Present
- Award / Honor Recipient: Doug Newsom Award for Global Ethics and Diversity, Public Relations Division, AEJMC Annual Conference, San Francisco (virtual), CA. August 2020 - Present
Selected Grants
- Bhalla, Nandini. AEJMC Graduate Student Travel Grant, Association for Education in Journalism and Mass Communication, Private / Foundation / Corporate, $800. (Funded: 2018). Grant.
- Bhalla, Nandini. Digital Ethnic Futures Consortium (DEFCon) Teaching Fellowship, Andrew W. Mellon Foundation, Private / Foundation / Corporate, $2500. (Funded: February 2024 - September 2024). Grant.
- Bhalla, Nandini. Mini- course grant by Service Learning Excellence Program, Service Learning Excellence Program, Texas State University, Texas State University, $500. (Funded: January 2023 - May 2023). Grant.
- Bhalla, Nandini (Principal). Community Based Learning (CBL), Washington and Lee University, Institutional (Higher Ed), $2000. (Funded: August 2020 - July 2021). Grant.
- Bhalla, Nandini (Principal). Support to Promote Advancement of Research and Creativity (SPARC) Graduate Research Grant, University of South Carolina, Institutional (Higher Ed), $4011. (Funded: 2018 - 2019). Grant.
Selected Service Activities
Member
AEJMC Standing Teaching Committee
August 2023-July 2027
Chair
Brown Bag Research group
August 2024-Present
Co-Chair
Social media co-chair, AEJMC Standing Committee on Teaching
August 2024-Present
Reviewer / Referee
Journal of Promotional management
March 2024-Present
Advisory Board member
Community-Based Learning Programs
January 2024-Present