Faculty Profiles

Zihagh, F., Moradi, M., & Badrinarayanan, V. A. (2024). Brand Prominence Perspective on Crowdfunding Success for Aftermarket Offerings:  The Role of Textual and Visual Brand Elements. Journal of Product & Brand Management, 33, 91–107. https://doi.org/https://doi.org/10.1108/JPBM-06-2023-4553

Zihagh, F., Moradi, M., & Badrinarayanan, V. A. (n.d.). Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns. In 2024 Academy of Marketing Science (AMS) Annual Conference Proceedings.

Moradi, M., Dass, M., & Zihagh, F. (2022). Effective Message Framing Strategies for Crowdfunding Success: The Moderating Roles of Creator Experience and Backer Support. Journal of Strategic Marketing, 1–19. https://doi.org/https://doi.org/10.1080/0965254X.2022.2160481

Dass, M., Moradi, M., & Zihagh, F. (2022). Forecasting Purchase Rates of New Products Introduced in Existing Categories. Journal of Marketing Analytics, 11(3), 385–408. https://doi.org/https://doi.org/10.1057/s41270-022-00169-4

Moradi, M., & Zihagh, F. (2022). A Meta-Analysis of the Elaboration Likelihood Model in the Electronic Word of Mouth Literature. International Journal of Consumer Studies, 46(5), 1900–1918. https://doi.org/https://doi.org/10.1111/ijcs.12814

Moradi, M., Badrinarayanan, V. A., & Zihagh, F. (2020). The Effects of Video Pitch Content and Style on Crowdfunding Success. In 42th ISMS Marketing Science Conference Proceedings.

Moradi, M., & Zihagh, F. (2019). Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing-Related Norms. Business Ethics and Leadership, 3(3), 39–46. https://doi.org/http://doi.org/10.21272/bel.3(3).39-46.2019