Faculty Profiles

Dr. Fereshteh Zihagh

PhD in Management Science

Marketing

University of Texas at Dallas, 2019

MBA in Business Administration

Sharif University of Technology, 2014

BSIE in Industrial Engineering

Iran Univ Science & Tech Tehran, 2011

Zihagh, Fereshteh. Summer Research Program, Texas State University, $8000. (Funded: 2024). Grant.
Zihagh, Fereshteh (Principal), Moradi, Masoud (Co-Principal). Research Enhancement Program (REP), Texas State University, $16000. (Funded: 2023). Grant.
Zihagh, Fereshteh, Moradi, Masoud, Fisk, Raymond P, Alkire, Linda. McCoy Foundation Faculty Development, $1000. (Funded: 2020). Grant.

Zihagh, F., Moradi, M., & Badrinarayanan, V. A. (2024). Brand Prominence Perspective on Crowdfunding Success for Aftermarket Offerings: The Role of Textual and Visual Brand Elements. Journal of Product & Brand Management, 33, 91–107. https://doi.org/10.1108/JPBM-06-2023-4553
Zihagh, F., Moradi, M., & Badrinarayanan, V. A. (n.d.). Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns. In 2024 Academy of Marketing Science (AMS) Annual Conference Proceedings.
Moradi, M., Dass, M., & Zihagh, F. (2022). Effective Message Framing Strategies for Crowdfunding Success: The Moderating Roles of Creator Experience and Backer Support. Journal of Strategic Marketing, 1–19. https://doi.org/10.1080/0965254X.2022.2160481
Dass, M., Moradi, M., & Zihagh, F. (2022). Forecasting Purchase Rates of New Products Introduced in Existing Categories. Journal of Marketing Analytics, 11(3), 385–408. https://doi.org/10.1057/s41270-022-00169-4
Moradi, M., & Zihagh, F. (2022). A Meta-Analysis of the Elaboration Likelihood Model in the Electronic Word of Mouth Literature. International Journal of Consumer Studies, 46(5), 1900–1918. https://doi.org/10.1111/ijcs.12814

Award / Honor Recipient: The Presidential Award for Excellence in Teaching. 2025