Faculty Profile for Dr. Fereshteh Zihagh

profile photo for Dr. Fereshteh Zihagh
Dr. Fereshteh Zihagh
Assistant Professor — Department of Marketing
MCOY 424
phone: (512) 245-7428

Selected Scholarly/Creative Work

  • Moradi, M., & Zihagh, F. (2022). A Meta-Analysis of the ELM Model in the EWOM Literature. International Journal of Consumer Studies. https://doi.org/https://doi.org/10.1111/ijcs.12814
  • Moradi, M., Zihagh, F., & Badrinarayanan, V. A. (2021). A Deep Learning Approach for Image and Video Analysis of Online Crowdfunding Campaigns. In 43th ISMS Marketing Science Conference Proceedings.
  • Moradi, M., Badrinarayanan, V. A., & Zihagh, F. (2020). The Effects of Video Pitch Content and Style on Crowdfunding Success. In 42th ISMS Marketing Science Conference Proceedings.
  • Moradi, M., & Zihagh, F. (2019). Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing-Related Norms. Business Ethics and Leadership, 3(3), 39–46.

Selected Grants

  • Fulton, Lawrence V (Principal), Villagran, Melinda Morris (Co-Principal), , Bing Zhou (Co-Principal), Mendez, Francis A (Co-Principal), Ekin, Tahir (Co-Principal), Qasem, Apan Muhammad (Co-Principal), Konur, Dincer (Supporting), Alanis, Emmanuel (Supporting), Zihagh, Fereshteh (Supporting), Dong, Zhijie (Co-Principal), Shen, Xiaoxi (Supporting), De Nadai, Alessandro Stevens (Supporting), Zhu, Ye (Co-Principal), Hewitt, Barbara A (Co-Principal), Valles Molina, Damian (Supporting), White, Alexander (Supporting), Dolezel, Diane M (Supporting), Ioudina, Vera (Supporting), Islam, Tanzima Z (Supporting), Lee, Chul Ho (Supporting), Metsis, Vangelis (Supporting), Moradi, Masoud (Supporting), Gao, Ju (Supporting), Li-Jen, Lester (Supporting), Jones, Dustin (Supporting), Pham, Vung (Supporting), Holt, Melinda (Supporting), Kyung An, Min (Supporting), Islam, ABM (Supporting), Cho, Hyuk (Supporting), Liu, Quigzhoung (Supporting), Liang, Fan (Supporting), Topinka, Joseph Baar (Supporting). The Accelerating Credentials of Purpose and Value for the Texas Innovation Corridor (TIC) Consortium Grant, THECB, State, $1450000. (Submitted: November 2021, Funded: February 2022 - October 2022). Grant.
  • Zihagh, Fereshteh, Moradi, Masoud, Fisk, Raymond P, Alkire, Linda. McCoy Foundation Faculty Development, $1000. (Submitted: 2020). Grant.