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Biography
Masoud Moradi is an Assistant Professor of Marketing at the McCoy College of Business, Texas State University. Prior to coming to Texas State University, he received his Ph.D. in Marketing at Texas Tech University. He received both his B.S. degree in Computer Science and his MBA from Sharif University of Technology. Before coming to academia, he worked in industry as a marketing expert and data analyst. His main responsibilities were combining quantitative methods with big data analytics and using programming to integrate big data into the CRM processes.
Research Interests
Marketing Strategy
Big Data Analytics
Digital/Online Marketing
Empirical Modeling
Big Data Analytics
Digital/Online Marketing
Empirical Modeling
Teaching Interests
Marketing Analytics
Marketing Research
Big Data Analytics
Machine Learning
Predictive Models in Marketing
Marketing Research
Big Data Analytics
Machine Learning
Predictive Models in Marketing