Faculty Profiles

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Dr. Masoud Moradi

  • Associate Professor - Department of Marketing
Portrait of Dr. Masoud Moradi

Biography and education

Masoud Moradi is an Assistant Professor of Marketing at the McCoy College of Business, Texas State University. Prior to coming to Texas State University, he received his Ph.D. in Marketing at Texas Tech University. He received both his B.S. degree in Computer Science and his MBA from Sharif University of Technology. Before coming to academia, he worked in industry as a marketing expert and data analyst. His main responsibilities were combining quantitative methods with big data analytics and using programming to integrate big data into the CRM processes.

Teaching Interests

Research Interests

  • Zihagh, Fereshteh (Principal), Moradi, Masoud (Co-Principal). Research Enhancement Program (REP), Texas State University, $16000. (Funded: 2023). Grant.
  • Zihagh, Fereshteh, Moradi, Masoud, Fisk, Raymond P, Alkire, Linda. McCoy Foundation Faculty Development, $1000. (Funded: 2020). Grant.
  • Moradi, Masoud (Principal). Research Enhancement Program (REP), Texas State University, $8000. (Funded: 2019). Grant.
  • Moradi, Masoud. New Faculty Startup Grant, Texas State University Libraries, $1000. (Funded: 2019). Grant.
  • Moradi, Masoud, Alkire, Linda, Fisk, Raymond P. Library Research Grant, Alkek Library, Texas State University, $470.19. (Submitted: May 6, 2020, Funded: July 16, 2020 - Present). Grant.
  • Moradi, M., Dass, M., Arnett, D., & Badrinarayanan, V. A. (2024). The Time-Varying Effects of Rhetorical Signals in Crowdfunding Campaigns. Journal of the Academy of Marketing Science, 1–29. https://doi.org/https://doi.org/10.1007/s11747-023-00943-5
  • Zihagh, F., Moradi, M., & Badrinarayanan, V. A. (2024). Brand Prominence Perspective on Crowdfunding Success for Aftermarket Offerings:  The Role of Textual and Visual Brand Elements. Journal of Product & Brand Management, 33, 91–107. https://doi.org/https://doi.org/10.1108/JPBM-06-2023-4553
  • Moradi, M., Dass, M., & Kumar, P. (2023). Differential Effects of Analytical Content versus Emotional Rhetorical Style on Review Helpfulness. Journal of Business Research, 154. https://doi.org/https://doi.org/10.1016/j.jbusres.2022.113361
  • Moradi, M., & Dass, M. (2022). Applications of Artificial Intelligence in B2B Marketing: Challenges and Future Directions. Industrial Marketing Management, 107, 300–314. https://doi.org/https://doi.org/10.1016/j.indmarman.2022.10.016
  • Moradi, M., & Badrinarayanan, V. A. (2021). The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises. Journal of Business Research, 124, 286–298. https://doi.org/https://doi.org/10.1016/j.jbusres.2020.12.002
View all scholarly/creative works
  • Award / Honor Recipient: Gary V. Woods Research Award, McCoy College of Business. August 2024
  • Award / Honor Recipient: Outstanding Graduate Faculty Award, McCoy College of Business. August 2024
  • Award / Honor Recipient: Outstanding MSMRA Faculty Award, McCoy College of Business. August 2024
  • Award / Honor Recipient: Presidential Distinction Award for Excellence in Scholarly/Creative Activities, Texas State University. August 2023
  • Award / Honor Recipient: Presidential Distinction Award for Excellence in Teaching, Texas State University. 2021
View all awards
  1. Member

    AI Symposium Faculty Committee

  2. Chair

    Online DBA Curriculum Committee

  3. Other

    Online DBA Program, McCoy College of Business

  4. Other

    Journal of Business Research

  5. Member

    Scholarship Committee, McCoy College of Business

  6. Member

    Master of Science in Marketing Research and Analysis (MSMRA) Admission Committee, Department of Marketing

  7. View all activities