Faculty Profile for Dr. Masoud Moradi

profile photo for Dr. Masoud Moradi
Dr. Masoud Moradi
Assistant Professor — Department of Marketing
MCOY 424
phone: (512) 245-5261

Biography Section

Biography and Education

Masoud Moradi is an Assistant Professor of Marketing at the McCoy College of Business, Texas State University. Prior to coming to Texas State University, he received his Ph.D. in Marketing at Texas Tech University. He received both his B.S. degree in Computer Science and his MBA from Sharif University of Technology. Before coming to academia, he worked in industry as a marketing expert and data analyst. His main responsibilities were combining quantitative methods with big data analytics and using programming to integrate big data into the CRM processes.

Teaching Interests

Marketing Analytics
Marketing Research
Big Data Analytics
Machine Learning
Predictive Models in Marketing

Research Interests

Marketing Strategy
Big Data Analytics
Digital/Online Marketing
Empirical Modeling

Selected Scholarly/Creative Work

  • Dass, M., & Moradi, M. (2022). Forecasting Purchase Rates of New Products Introduced in Existing Categories. Journal of Marketing Analytics. https://doi.org/https://doi.org/10.1057/s41270-022-00169-4
  • Moradi, M., & Zihagh, F. (2022). A Meta-Analysis of the ELM Model in the EWOM Literature. International Journal of Consumer Studies. https://doi.org/https://doi.org/10.1111/ijcs.12814
  • Moradi, M., Zihagh, F., & Badrinarayanan, V. A. (2021). A Deep Learning Approach for Image and Video Analysis of Online Crowdfunding Campaigns. In 43th ISMS Marketing Science Conference Proceedings.
  • Moradi, M. (2021). Importance of Internet of Things (IoT) in Marketing Research and its Ethical and Data Privacy Challenges. Business Ethics and Leadership, 5(1), 22–30.
  • Moradi, M. (2021). Effects of Marketing Decisions on Post-Bankruptcy Performance. Academy of Business Research Journal, I, 55–65.

Selected Awards

  • Award / Honor Recipient: McCoy College of Business Administration Presidential Distinction Award for Excellence in Teaching. 2021
  • Award / Honor Recipient: 2016 Rawls Graduate Scholarship, Texas Tech University. August 2016 - August 2018
  • Award / Honor Recipient: Graduate Assistantship, Texas Tech University. August 2014 - August 2018
  • Award / Honor Recipient: 2018 Helen Devitt Jones Excellence in Graduate Teaching Award, Texas Tech University. May 2018
  • Award / Honor Recipient: 2018 Outstanding Contributions to Teaching as a Doctoral Student Award, Texas Tech University. May 2018

Selected Grants

  • Moradi, Masoud. McCoy College Dean’s Summer Research Program, $8000. (Funded: July 2021). Grant.
  • Moradi, Masoud (Principal). Research Enhancement Program (REP), Texas State University, $8000. (Funded: December 2019). Grant.
  • Moradi, Masoud. McCoy College Dean’s Summer Research Program, $8000. (Submitted: December 2021, Funded: July 2022). Grant.
  • Fulton, Lawrence V (Principal), Villagran, Melinda Morris (Co-Principal), , Bing Zhou (Co-Principal), Mendez, Francis A (Co-Principal), Ekin, Tahir (Co-Principal), Qasem, Apan Muhammad (Co-Principal), Konur, Dincer (Supporting), Alanis, Emmanuel (Supporting), Zihagh, Fereshteh (Supporting), Dong, Zhijie (Co-Principal), Shen, Xiaoxi (Supporting), De Nadai, Alessandro Stevens (Supporting), Zhu, Ye (Co-Principal), Hewitt, Barbara A (Co-Principal), Valles Molina, Damian (Supporting), White, Alexander (Supporting), Dolezel, Diane M (Supporting), Ioudina, Vera (Supporting), Islam, Tanzima Z (Supporting), Lee, Chul Ho (Supporting), Metsis, Vangelis (Supporting), Moradi, Masoud (Supporting), Gao, Ju (Supporting), Li-Jen, Lester (Supporting), Jones, Dustin (Supporting), Pham, Vung (Supporting), Holt, Melinda (Supporting), Kyung An, Min (Supporting), Islam, ABM (Supporting), Cho, Hyuk (Supporting), Liu, Quigzhoung (Supporting), Liang, Fan (Supporting), Topinka, Joseph Baar (Supporting). The Accelerating Credentials of Purpose and Value for the Texas Innovation Corridor (TIC) Consortium Grant, THECB, State, $1450000. (Submitted: November 2021, Funded: February 2022 - October 2022). Grant.
  • Moradi, Masoud. New Faculty Startup Grant, Texas State University Libraries, $1000. (Funded: September 2019). Grant.

Selected Service Activities

Speaker, Incorporating Data Analysis and Visualization in the Classroom Workshop
Marketing Management Association Fall Pre-Conference Workshops
September 2022
Scholarship Committee
September 2021-Present
Master of Science in Marketing Research and Analysis (MSMRA) Admission Committee
Ad-hoc Reviewer
Society for Marketing Advances (SMA)
Department of Marketing Graduate Faculty Committee