Faculty Profile for Dr. Masoud Moradi

profile photo for Dr. Masoud Moradi
Dr. Masoud Moradi
Associate Professor — Department of Marketing
MCOY 424
phone: (512) 245-5261
Scholarly/Creative Work
Awards
Grants
Service

Biography Section

Biography and Education

 Masoud Moradi is an Assistant Professor of Marketing at the McCoy College of Business, Texas State University. Prior to coming to Texas State University, he received his Ph.D. in Marketing at Texas Tech University. He received both his B.S. degree in Computer Science and his MBA from Sharif University of Technology. Before coming to academia, he worked in industry as a marketing expert and data analyst. His main responsibilities were combining quantitative methods with big data analytics and using programming to integrate big data into the CRM processes.

Teaching Interests

 Marketing Analytics
Marketing Research
Big Data Analytics
Machine Learning
Predictive Models in Marketing

Research Interests

 Marketing Strategy
Big Data Analytics
Digital/Online Marketing
Empirical Modeling

Selected Scholarly/Creative Work

  • Moradi, M., Dass, M., Arnett, D., & Badrinarayanan, V. A. (2024). The Time-Varying Effects of Rhetorical Signals in Crowdfunding Campaigns. Journal of the Academy of Marketing Science, 1–29. https://doi.org/https://doi.org/10.1007/s11747-023-00943-5
  • Zihagh, F., Moradi, M., & Badrinarayanan, V. A. (2024). Brand Prominence Perspective on Crowdfunding Success for Aftermarket Offerings:  The Role of Textual and Visual Brand Elements. Journal of Product & Brand Management, 33, 91–107. https://doi.org/https://doi.org/10.1108/JPBM-06-2023-4553
  • Moradi, M., Dass, M., & Kumar, P. (2023). Differential Effects of Analytical Content versus Emotional Rhetorical Style on Review Helpfulness. Journal of Business Research, 154. https://doi.org/https://doi.org/10.1016/j.jbusres.2022.113361
  • Moradi, M., & Dass, M. (2022). Applications of Artificial Intelligence in B2B Marketing: Challenges and Future Directions. Industrial Marketing Management, 107, 300–314. https://doi.org/https://doi.org/10.1016/j.indmarman.2022.10.016
  • Moradi, M., & Badrinarayanan, V. A. (2021). The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises. Journal of Business Research, 124, 286–298. https://doi.org/https://doi.org/10.1016/j.jbusres.2020.12.002

Selected Awards

  • Award / Honor Recipient: Gary V. Woods Research Award, McCoy College of Business. August 2024
  • Award / Honor Recipient: Outstanding Graduate Faculty Award, McCoy College of Business. August 2024
  • Award / Honor Recipient: Outstanding MSMRA Faculty Award, McCoy College of Business. August 2024
  • Award / Honor Recipient: Presidential Distinction Award for Excellence in Scholarly/Creative Activities, Texas State University. August 2023
  • Award / Honor Recipient: Presidential Distinction Award for Excellence in Teaching, Texas State University. 2021

Selected Grants

  • Zihagh, Fereshteh (Principal), Moradi, Masoud (Co-Principal). Research Enhancement Program (REP), Texas State University, $16000. (Funded: 2023). Grant.
  • Zihagh, Fereshteh, Moradi, Masoud, Fisk, Raymond P, Alkire, Linda. McCoy Foundation Faculty Development, $1000. (Funded: 2020). Grant.
  • Moradi, Masoud (Principal). Research Enhancement Program (REP), Texas State University, $8000. (Funded: 2019). Grant.
  • Moradi, Masoud. New Faculty Startup Grant, Texas State University Libraries, $1000. (Funded: 2019). Grant.
  • Moradi, Masoud, Alkire, Linda, Fisk, Raymond P. Library Research Grant, Alkek Library, Texas State University, $470.19. (Submitted: May 6, 2020, Funded: July 16, 2020 - Present). Grant.

Selected Service Activities

Member
AI Symposium Faculty Committee
December 2024-Present
Chair
Online DBA Curriculum Committee
November 2024-Present
Academic Director
Online DBA Program, McCoy College of Business
November 2024-Present
Ad-hoc Reviewer
Journal of Business Research
2021-Present
Member
Scholarship Committee, McCoy College of Business
September 2021-Present