Faculty Profiles

Moradi, M., Dass, M., Arnett, D., & Badrinarayanan, V. A. (2024). The Time-Varying Effects of Rhetorical Signals in Crowdfunding Campaigns. Journal of the Academy of Marketing Science, 1–29. https://doi.org/https://doi.org/10.1007/s11747-023-00943-5

Zihagh, F., Moradi, M., & Badrinarayanan, V. A. (2024). Brand Prominence Perspective on Crowdfunding Success for Aftermarket Offerings:  The Role of Textual and Visual Brand Elements. Journal of Product & Brand Management, 33, 91–107. https://doi.org/https://doi.org/10.1108/JPBM-06-2023-4553

Zihagh, F., Moradi, M., & Badrinarayanan, V. A. (n.d.). Analysis of Emotional Cues in the Visuals of Crowdfunding Campaigns. In 2024 Academy of Marketing Science (AMS) Annual Conference Proceedings.

Moradi, M., Dass, M., & Kumar, P. (2023). Differential Effects of Analytical Content versus Emotional Rhetorical Style on Review Helpfulness. Journal of Business Research, 154. https://doi.org/https://doi.org/10.1016/j.jbusres.2022.113361

Moradi, M., & Dass, M. (2022). Applications of Artificial Intelligence in B2B Marketing: Challenges and Future Directions. Industrial Marketing Management, 107, 300–314. https://doi.org/https://doi.org/10.1016/j.indmarman.2022.10.016

Moradi, M., Dass, M., & Zihagh, F. (2022). Effective Message Framing Strategies for Crowdfunding Success: The Moderating Roles of Creator Experience and Backer Support. Journal of Strategic Marketing, 1–19. https://doi.org/https://doi.org/10.1080/0965254X.2022.2160481

Dass, M., Moradi, M., & Zihagh, F. (2022). Forecasting Purchase Rates of New Products Introduced in Existing Categories. Journal of Marketing Analytics, 11(3), 385–408. https://doi.org/https://doi.org/10.1057/s41270-022-00169-4

Moradi, M. (2022). Effect of Brand Compatibility on the Success of Entrepreneurial Campaigns. In 2020 Academy of Marketing Science (AMS) Annual Conference Proceedings.

Moradi, M., & Zihagh, F. (2022). A Meta-Analysis of the Elaboration Likelihood Model in the Electronic Word of Mouth Literature. International Journal of Consumer Studies, 46(5), 1900–1918. https://doi.org/https://doi.org/10.1111/ijcs.12814

Moradi, M., & Badrinarayanan, V. A. (2021). The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises. Journal of Business Research, 124, 286–298. https://doi.org/https://doi.org/10.1016/j.jbusres.2020.12.002

Moradi, M. (2021). Importance of Internet of Things (IoT) in Marketing Research and Its Ethical and Data Privacy Challenges. Business Ethics and Leadership, 5(1), 22–30. https://doi.org/http://doi.org/10.21272/bel.5(1).22-30.2021

Moradi, M. (2021). Effects of Marketing Decisions on Post-Bankruptcy Performance. Academy of Business Research, 1, 55–65.

Moradi, M., Badrinarayanan, V. A., & Zihagh, F. (2020). The Effects of Video Pitch Content and Style on Crowdfunding Success. In 42th ISMS Marketing Science Conference Proceedings.

Moradi, M., & Zihagh, F. (2019). Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing-Related Norms. Business Ethics and Leadership, 3(3), 39–46. https://doi.org/http://doi.org/10.21272/bel.3(3).39-46.2019

Moradi, M., & Dass, M. (2019). An Investigation into the Effects of Message Framing on Crowdfunding Funding Level. Journal of Electronic Commerce Research, 20(4), 238–254.

Moradi, M., Dass, M., & Kumar, P. (2019). The Effects of Review Extremity and Rhetorical Devices on Review Helpfulness. In AMA Winter Marketing Academic Conference Proceedings (Vol. 30, pp. 400–401).

Moradi, M., Dass, M., & Pedada, K. (2017). An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success. In 2016 Academy of Marketing Science (AMS) Annual Conference Proceedings (pp. 611–615). Springer.