Faculty Profiles

Devlin, M. B., Brown-Devlin, N., & Acaf, Y. (n.d.). Examining the influence of identification, blind patriotism and constructive patriotism on evaluations of Olympic Athlete protests.

Dailey, S. L., & Devlin, M. B. (n.d.). Got Creatives? The Role of Identity and Workplace Environment in Retaining Creative Advertising Professionals.

Devlin, M. B. (2024). Personality Traits of Creative Advertising Professionals.

Devlin, M. B. (2024). Personality Traits of Creative Advertising Professionals. Journal of Advertising Education, 28(1). https://doi.org/https://doi.org/10.1177/10980482241232

Devlin, M. B. (2024). Creativity in Advertising: What is it and who needs it>. In Advertising in America: A Reference Handbook. Santa Barbra, CA, United States: ABC-CLIO, Incorporated.

Devlin, M. B. (2023). The Highly Identified Sports Fan: A Brief Introduction into the  Personality and Consequences of a Sport Fan. In Introduction to Communication Studies: Translating Communication Scholarship into Meaningful Practice. 2nd edition. Dubuque, IA, United States: Kendall Hunt.

Devlin, N. B., Devlin, M. B., & Pena, V. (2023). Championship and Sponsor Analysis in Intercollegiate Athletics: A Case Study Examining Identification, Expectations, and Game Outcomes on Event Sponsorship Evaluations. International Journal of Sport Communication, 16(1), 80–89.

Devlin, M. B. (2022). Creative Thinking and Concepting In Advertising. United States: Kendall Hunt. Retrieved from https://he.kendallhunt.com/product/creative-thinking-and-concepting-advertising

Brown-Devlin, N., Devlin, M. B., & Pena, V. (2022). A Safe Space for Sport Sponsorship: Examining Fan Identity, Expectations, and Game Outcomes on Sponsorship Evaluations.

Brown-Devlin, N. A., & Devlin, M. B. (2021). Expecting Victory due to TV or Identity?: An examination of the influence of media consumption and social identification on game expectations. Journal of Sports Media, 16(2), 19–40.

Devlin, M. B. (n.d.). The Family Appraisal. Coverfly.

Brown-Devlin, N. A., Lim, S., Bouchacourt, L., & Devlin, M. B. (2021). Exploring the Influence of Stakeholder Personality on Crisis Response Evaluations and Outcomes. Journal of Contingencies and Crisis Management, 29(3), 248–264.

Devlin, M. B. (2021). The Imprudent Narcissist: A Proposed Personality Typology Among  Highly Identified Sports Fans.

Brown-Devlin, N. A., Devlin, M. B., Billings, A. C., & Brown, K. A. (2021). Five Rings, Five Screens?: A Global Examination of Social TV Influence on Social Presence and Social Identification During the 2018 Winter Olympic Games. Communication and Sport, 9(6), 865–887. https://doi.org/https://doi.org/10.1177/2167479519899142

Devlin, M. B., & Brown-Devlin, N. A. (2021). Voters are starting to act like hard-core sport fans with dangerous repercussions for democracy. In The Conversation. United States. Retrieved from https://theconversation.com/voters-are-starting-to-act-like-hard-core-sports-fans-with-dangerous-repercussions-for-democracy-153175

Brown-Devlin, N., & Devlin, M. B. (2020). It’s all about my “team”: What we can learn about politics from sport. In U.S. Election Analysis 2020: Media, Voters and the Campaign. Center for Comparative Politics & Media Research. Retrieved from https://www.electionanalysis.ws/us/president2020/section-6-popular-culture-and-public-critique/its-all-about-my-team-what-we-can-learn-about-politics-from-sport/

Devlin, M. B. (2020). Sport Industry. In The Handbook of Media Management and Business. Rowman & Littlefield Publishers.

Brown, K. A., Billings, A. C., Devlin, M. B., & Brown-Devlin, N. A. (2020). Rings of Fandom: Overlapping motivations of sport, olympic team, and home nation fans in the 2018 Olympic Games. Journal of Broadcasting & Electronic Media, 64(1), 20–40. https://doi.org/10.1080/08838151.2019.1689741

Devlin, M. B., Brown, K. A., Brown-Devlin, N. A., & Billings, A. C. (2020). My Country is Better Than Yours”: Delineating Differences Between 6 Nations, National Identity, Fan Identity, and Media Consumption during the 2018 Olympic Games. Sociology of Sport Journal, 37, 254–263. https://doi.org/http://dx.doi.org/10.1123/ssj.2019-0125

Devlin, M. B. (2019). Why I Teach Advertising. Journal of Advertising Education, 23, 65–68.

Billings, A. C., Scott, O. K., Brown, K. A., Devlin, M. B., & Lewis, M. (2019). The patriotism down under: Nationalized qualities and Australian media consumption  of the 2016 Rio Olympic Games. International Review for the Sociology of Sport, 54(3), 325–347. https://doi.org/10.1177/1012690217717945

Brown, K. A., Brown-Devlin, N. A., Devlin, M. B., & Billings, A. C. (2019). The Evolution and Fragmentation of Olympic Media Consumption and its Impact on the Entertainment Value of the 2018 Winter Olympics. Communication Research Report, 36(2), 103–113. https://doi.org/doi.org/10.1080/08824096.2019.1586665

Billings, A. C., Brown-Devlin, N. A., Brown, K. A., & Devlin, M. B. (2019). When 18 Days of Television Coverage Is Not Enough: A Six-Nation Composite of Motivations for Mobile Device Use in 2018 Winter Olympic Games. Mass Communication & Society, 22(4), 535–557. https://doi.org/doi.org/10.1080/15205436.2019.1587781

Craig, C. M., Ngondo, P. S., Devlin, M. B., & Scharlach, J. M. (2019). Escaping the Routine: Unlocking Group Intervention. Communication Teacher, 34(1), 14–18.

Brown-Devlin, N. A., & Devlin, M. B. (2019). Winning with Personality: Underscoring Antecedents for College Students’ Motives for Team Identification. Communication & Sport, 8(3), 364–388. https://doi.org/DOI: 10.1177/2167479519832017

Brown-Devlin, N. A., Devlin, M. B., & Vaughan, P. W. (2018). Why fans act that way: Using individual personality to predict BIRGing and CORFing behaviors. Communication and Sport, 6(4), 395–417. https://doi.org/doi.org/10.1177/2167479517725011

Devlin, M. B., & Sheehan, K. B. (2018). A “Crucial Catch”: Examining Responses to NFL Teams’ Corporate Social Responsibility Messaging on Facebook. Communication and Sport, 6(4), 477–498. https://doi.org/doi.org/10.1177/2167479517719683

Devlin, M. B., & Billings, A. C. (2018). Examining confirmation biases: Implications regarding sponsorship congruency and fans of the Ultimate Fighting Championship. International Journal of Sports Marketing and Sponsorship, 19(1), 58–73. https://doi.org/doi.org/10.1108/IJSMS-10-2016-0078

Devlin, M. B., & Brown-Devlin, N. A. (2017). Using personality and team identity to predict sports media consumption. International Journal of Sport Communication, 10(3), 371–392. https://doi.org/doi.org/10.1123/ijsc.2017-0050

Devlin, M. B., Billings, A. C., & Brown, K. (2017). Interwoven statesmanship and sports  fandom: World Cup consumption antecedents through joint lenses of nationalism and fanship. Communication & Sport, 5(2), 186–204. https://doi.org/10.1177/2167479515593417

Devlin, M. B. (2017). Highly Identified Sports Fans’ and Personality Traits. In The Evolution of the Modern Sports Fan (pp. 9–29). New York: Lexington Books.

Billings, A. C., Qiao, F., Brown, K. A., & Devlin, M. B. (2017). Of sport and  schadenfreude: Fandom, rival successes and failures, and the introduction of Glory Out of Reflected Failure (GORF) measurement. In The Evolution of the Moderns Sports Fan (pp. 65–83). New York: Lexington Press.

Brown, K. A., Licen, S., Billings, A. C., & Devlin, M. B. (2017). Envisioning Slovenia Telecasts from Brazil: Relationships Between National Identity and Slovenian Viewership of the 2016 Rio Summer Olympic Games. International Journal of Sport Communication, 10(4), 487–507.

Higgins Joyce, V. D., & Devlin, M. B. (2017). Transnational media in a resurgent nationalist movement era: the role of identity in audience’s national and transnational media evaluation.

Devlin, M. B. (2016). Sport and advertising. In A. C. Billings (Ed.), Defining Sport  Communication. Taylor & Francis.

Devlin, M. B., & Billings, A. C. (2016). Examining the world’s game in the  United States: Impact of nationalized qualities on fan identification and consumption of the 2014 FIFA World Cup. Journal of Broadcasting & Electronic Media, 60(1), 40–60. https://doi.org/10.1080/08838151.2015.1127243

Devlin, M. B., Billings, A. C., & Leeper, J. (2016). Fighting fandom: How fan identity  influences self-reported and physiological arousal during exposure to violent sport imagery. Journal of Sports Media, 11(2), 159–185.

Devlin, M. B., & Dillard, S. (2016). The preventative power of “Pink”:  Delineating the effects of social identification and protection motivation theory in breast cancer related advertisements. Health Marketing Quarterly, 33(3), 274–290. https://doi.org/10.1080/07359683.2016.1199206

Billings, A. C., Devlin, M. B., & Brown, K. A. (2016). BIRGing with the best; CORFing  for the country.  Fan identification and nationalism during the 2014 FIFA World Cup. Journal of Global Sport Management, 1(1–2), 49–65. https://doi.org/10.1080/24704067.2016.1177353

Brown, K., Billings, A. . C., & Devlin, M. B. (2016). Image repair across the racial  spectrum: Experimentally exploring athlete transgression responses. Communication Research Reports, 33(1), 47–53. https://doi.org/10.1080/08824096.2015.1117442

Devlin, M. B., & Combs, J. (2015). From Apple to Omega: An analysis of brand  placement in 2010 Top-Earning Films. Journal of Global Scholars of Marketing Science, 25(1), 75–90.

Devlin, M. B., Brown, N., Billings, A. C., & Bishop, S. H. (2013). “Ultimate”  sponsorship: Fan identity, brand congruence, and the Ultimate Fighting Championship. International Journal of Sport Management and Marketing, 14(1), 96–115.

Brown, N., Devlin, M. B., & Billings, A. C. (2013). Fan identification gone extreme: Sports communication variables between fans and sport in the Ultimate Fighting Championship. International Journal of Sport Communication, 6(1), 19–32.

Bishop, S. H., La Bounty, P., & Devlin, M. B. (2013). Mixed martial arts: A  comprehensive review. Journal of Sport and Human Performance, 1(1), 28–42.

Devlin, M. B., Chambers, L. T., & Callison, C. (2011). Targeting mood: Using comedy or  serious movie trailers. Journal of Broadcasting and Electronic Media, 55, 581–595.