Biography and education
Mike Devlin is a Professor and Regents' Teacher of Advertising. He holds a PhD in Mass Communication from the University of Alabama, and an MA in Mass Communication and BA in Electronic Media Communications from Texas Tech University. Prior to earning his PhD, Mike worked as media designer and multimedia specialist in Austin, Texas. He currently teaches Advertising Copywriting and Layout, Creative Thinking and Connecting, and Portfolio courses at Texas State University along with sport media and sport marketing courses.
He is the advisor for Texas State's nationally recognized National Student Advertising Competition (NSAC). As an advisor, he has helped guide Texas State to 3 district championships and two national runner-up awards.
Dr. Devlin's research focuses on the antecedents and behaviors of consumers as they relate to media consumption, social identity and personality. More specifically, he studies the intersection of team/fan identity, media effects, personality insights, and advertising through cognitive, affective, and behavioral effects associated with these identities and media consumption - focusing on consumer identification impacts sponsorships, endorsements, branding, and advertising campaigns. Previous work included the integration of psychophysiology to further understand a fan’s cognitive capacity during sporting events.
He is the author of the book, Creative Thinking & Concepting in Advertising, over 30 peer-reviewed publications, 50 national and international conference proceedings, and several book chapters examining the intersection between sports communication, personality, identity, and advertising. His research has been published in Journal of Broadcasting and Electronic Media, Communication and Sport, International Journal of Sport Management & Marketing, Journal of Sports Media, and International Journal of Sport Communication.
He is the advisor for Texas State's nationally recognized National Student Advertising Competition (NSAC). As an advisor, he has helped guide Texas State to 3 district championships and two national runner-up awards.
Dr. Devlin's research focuses on the antecedents and behaviors of consumers as they relate to media consumption, social identity and personality. More specifically, he studies the intersection of team/fan identity, media effects, personality insights, and advertising through cognitive, affective, and behavioral effects associated with these identities and media consumption - focusing on consumer identification impacts sponsorships, endorsements, branding, and advertising campaigns. Previous work included the integration of psychophysiology to further understand a fan’s cognitive capacity during sporting events.
He is the author of the book, Creative Thinking & Concepting in Advertising, over 30 peer-reviewed publications, 50 national and international conference proceedings, and several book chapters examining the intersection between sports communication, personality, identity, and advertising. His research has been published in Journal of Broadcasting and Electronic Media, Communication and Sport, International Journal of Sport Management & Marketing, Journal of Sports Media, and International Journal of Sport Communication.
Teaching Interests
Research Interests
Featured grants
- Bhalla, Nandini (Co-Principal), Devlin, Michael Brandon (Co-Principal), Bucklin, Carrie Jo (Co-Principal), Lopez, Omar S (Co-Principal), Stephan, Karl (Co-Principal). Engineering Fit: Developing a tool to identify skills-job mismatch among engineering., Quanta Services Research Development Fund, Texas State University, $2500. (Funded: May 2024). Grant.
- Kaufhold, William Thomas (Principal), Percent Contribution: %60, Oskam, Judith B (Supporting), Percent Contribution: %40, Devlin, Michael Brandon (Other). Communication Strategy Implementation Proposal, Texas Department of Health and Human Services, State, $636149.00. (Funded: July 2017 - December 2017). Grant.
- Devlin, Michael Brandon (Co-Principal), Percent Contribution: %25, Brown-Devlin, Natalie (Co-Principal), Percent Contribution: %25, Billings, Andrew C (Co-Principal), Percent Contribution: %25, Brown, Kenon A (Co-Principal), Percent Contribution: %25. Mobile Olympic media across three continents: Replacing or enhancing Olympic television?, International Olympic Committee, Private / Foundation / Corporate, $20000. (Funded: June 26, 2017 - July 2, 2018). Grant.
- Devlin, Michael Brandon (Principal). Harnessing Personality and Identification to Cultivate Creativity - REP GRANT, Texas State University, $8000. (Submitted: September 2021, Funded: March 2022 - December 2022). Grant.
- Devlin, Michael Brandon, Sheehan, Kim (Co-Principal), Percent Contribution: %50. A Crucial Catch: Examining Sports Fans’ Response to Corporate Social Responsibility Messaging on Social Media, Arthur W. Page Center, Institutional (Higher Ed), $1000. (Funded: August 2017 - July 2018). Grant.
Featured scholarly/creative works
- Devlin, M. B. (2023). The Highly Identified Sports Fan: A Brief Introduction into the Personality and Consequences of a Sport Fan. In Introduction to Communication Studies: Translating Communication Scholarship into Meaningful Practice. 2nd edition. Dubuque, IA, United States: Kendall Hunt.
- Devlin, N. B., Devlin, M. B., & Pena, V. (2023). Championship and Sponsor Analysis in Intercollegiate Athletics: A Case Study Examining Identification, Expectations, and Game Outcomes on Event Sponsorship Evaluations. International Journal of Sport Communication, 16(1), 80–89.
- Devlin, M. B. (2022). Creative Thinking and Concepting In Advertising. United States: Kendall Hunt. Retrieved from https://he.kendallhunt.com/product/creative-thinking-and-concepting-advertising
- Brown-Devlin, N. A., & Devlin, M. B. (2021). Expecting Victory due to TV or Identity?: An examination of the influence of media consumption and social identification on game expectations. Journal of Sports Media, 16(2), 19–40.
- Brown-Devlin, N., & Devlin, M. B. (2020). It’s all about my “team”: What we can learn about politics from sport. In U.S. Election Analysis 2020: Media, Voters and the Campaign. Center for Comparative Politics & Media Research. Retrieved from https://www.electionanalysis.ws/us/president2020/section-6-popular-culture-and-public-critique/its-all-about-my-team-what-we-can-learn-about-politics-from-sport/
Featured awards
- Award / Honor Recipient: Billy I. Ross Advertising Education Award, American Academy of Advertising. March 2025
- Award / Honor Recipient: Regents' Teacher, Texas State University System. August 2022
- Award / Honor Recipient: National Student Advertising Competition - 1st Place District 10, American Advertising Federation. April 16, 2022
- Award / Honor Recipient: Presidential Award for Excellence in Teaching, Texas State University. June 2021
- Award / Honor Recipient: National Student Advertising Competition - National Runner-Up, American Advertising Federation (AAF). January 2020 - June 2020
Featured service activities
- Member
IRB Committee
- Member
Scholarship Committee
- Member
C3 Steering Committee
- Member
Scholarship Committee
- Member
Graduate Committee
- Member
Sports Media Program Development Committee