Faculty Profiles

Barnes, A., & Craig, C. M. (2025). A  Discursive Ruin of Modernity: Exploring Motivations for Dark Tourism at the Colosseum. In Relics of Modernity: Theorizing Rhetorics and Performances of Ruins.

Turner, K. A., Craig, C. M., Brooks, M. E., & Villarreal, K. L. (2024). Branding Beyond the Rainbow: An Exploration of Authentic Advertising for Gen Z’s LGBTQ+ Community. Advertising & Society Quarterly, 25(3). Retrieved from https://muse.jhu.edu/article/939144?casa_token=i7d7qvVjDqYAAAAA:TfJX_m107d4zJIp9X2qXBb-bsgEG48x_0L_aHRJVuolv2vbBtDFn1HmpoG6OEL4U-ZvwEsOWlA

Craig, C. M., Brooks, M. E., & Bichard, S. (2023). Podcasting on Purpose: Exploring Motivations for Podcast Use Among Young Adults. International Journal of Listening, 37(1), 39–48. https://doi.org/10.1080/10904018.2021.1913063

Craig, C. M., Bergstrom, A. M., Brooks, M. E., & Bichard, S. (2022). Navigating the New Normal: Teaching in the Time of Covid. Journal of Effective Teaching in Higher Education, 5(2), 1–21. Retrieved from https://files.eric.ed.gov/fulltext/EJ1372470.pdf

Brooks, M. E., Bichard, S., & Craig, C. M. (2022). Advercasting: Young Adult Preferences for Advertising Placement in Podcasts. Advertising & Society Quarterly, 23(4).

Brooks, M. E., Bichard, S., Craig, C. M., & Bergstrom, A. M. (2022). The ads must go on: A thematic analysis of COVID-19 in global ads. Ohio Communication Journal, 60, 148–163.

Craig, C. M., Bergstrom, A., & Buschhorn, J. L. (2021). All Guest Speakers Are Not Created Equal: Diverse Students Require Diverse Speakers. Journal of Advertising Education, 24(2), 150–167. Retrieved from https://journals.sagepub.com/doi/10.1177/1098048220956939

Craig, C. M., Bichard, S., & Brooks, M. E. (2021). Super Bowl LI Advertisers’ Strategic Playbook: Brand Promotion Working Overtime. Southwestern Communication Journal.

Bergstrom, A. M., Craig, C. M., & Flynn, M. A. (2021). Eat Up!: A content analysis of gender roles and representations in food advertising. Journal of Magazine Media, 22(1), 85–111. Retrieved from https://muse.jhu.edu/article/858303

Craig, C. M., Brooks, M. E., & Bichard, S. (2020). Prosocial Consumer Socialization: How Socialization Agents Impact Prosocial Attitudes and Behavior. Atlantic Journal of Communication.

Flynn, M. A., Suprenant, T., Craig, C. M., & Bergstrom, A. M. (2020). Is it Good for Me? A Content Analysis of the Healthiness of Foods Advertised in Magazines. Atlantic Journal of Communication. Retrieved from https://doi.org/10.1080/15456870.2020.1821028

Brooks, M. E., Craig, C. M., & Bichard, S. (2020). Exploring Ads of the World: How Social Issues are Framed in Global Advertisements. Howard Journal of Communication, 31(2), 150–170.

Craig, C. M., Flynn, M. A., & Bergstrom, A. (2019). So they claim: A content analysis of food advertising techniques and branding. Journal of Magazine Media, 19(2), 72–97.

Craig, C. M., Ngondo, P. S., Devlin, M. B., & Scharlach, J. M. (2019). Escaping the Routine: Unlocking Group Intervention. Communication Teacher, 34(1), 14–18.

Ngondo, P. S., & Craig, C. M. (2019). Seeing Through the Golden Arches: Transparency in the Digital Age. In Cases in Public Relations; Translating Ethics into Action. Oxford University Press.

Bergstrom, A. M., Flynn, M. A., & Craig, C. M. (2018). Deconstructing Media in the College Classroom: A Longitudinal Critical Media Literacy Intervention. Journal of Media Literacy Education, 10(3), 113–131.

Brooks, M. E., Bichard, S. L., Craig, C. M., & Densley, R. (2017). Who’s the boss?: A comparative analysis of authority figure representations in popular TV sitcoms. Communication & Media Studies, 2(4), 15–30. https://doi.org/10.18848/2470-9247/CGP/v02i04/15-30

Craig, C. M., Flynn, M. A., & Holody, K. J. (2017). Name dropping and product mentions: Branding in popular music lyrics. Journal of Promotion Management, 23(2), 258–276.

Flynn, M. A., Carter, E., & Craig, C. M. (2017). Let’s get involved! The impact of service learning on drinking perceptions, alcohol use, and protective behaviors. Journal of Drug Education. https://doi.org/10.1177/0047237917744328

Merle, P., & Craig, C. M. (2017). Be my guest: A survey of mass communication students’ perceptions of guest speakers. College Teaching, 65(2), 41–49.

Craig, C. M., Ngondo, P. S., & Flynn, M. A. (2016). How firm is your digital handshake?: Mission statements & transparency. Public Relations Review, 42(4), 692–694.

Holody, K. J., Anderson, C. N., Craig, C. M., & Flynn, M. A. (2016). “Drunk in love”: The portrayal of risk behavior in music lyrics. Journal of Health Communication, 21(10), 1098–1106.

Flynn, M. A., Craig, C. M., Anderson, C. N., & Holody, K. J. (2016). Objectification in Popular Music Lyrics: An Examination of Gender and Genre Differences. Sex Roles, 75(3), 164–176.

Brooks, M.-L., Bichard, S., & Craig, C. M. (2016). What’s the score?: A longitudinal content analysis of mature audiences. Howard Journal of Communication, 27(4), 347–366.

Merle, P., Gearhart, S., Craig, C. M., VanDyke, M., Brooks, M. E., & Rahimi, M. (2015). Computers, Tablets, and Smart Phones: The Truth About Web-based Surveys. Survey Practice, 8.

Craig, C. M., & Bichard, S. (2014). London, lyrics, & Louis Vuitton: A cross-cultural analysis of product placement in popular music. Southwestern Mass Communication Journal, 30.

Campbell, B., & Craig, C. M. (2014). Health professions students academic and personal motivations for using social media. International Journal of Communication and Health, 1.

Campbell, B., & Craig, C. M. (2014). Social media & health: Current and future healthcare provider perspectives. Journal of Contemporary Medical Education, 2, 128–133.

Craig, C. M., Campbell, B., Bichard, S., & Baker, D. (2013). Digital house calls: US healthcare professionals and online media communication. Journal of Communication in Healthcare, 6, 187–196.

Merle, P., & Craig, C. M. (2012). Experiment shows higher information recall for soft rather than hard business news. Newspaper Research Journal, 33, 101–109.

Gearhart, S., Craig, C. M., & Steed, C. (2012). Network news coverage of obesity in two time periods: An analysis of issues, sources, and frames. Health Communication, 27, 653–662.

Craig, C. M., & Bichard, S. (2012). Framing airline mergers in newspapers: A crash course. Southwestern Mass Communication Journal, 28.