Faculty Profiles

Colleges and Departments

Dr. Clay Martin Craig

  • Professor - School of Jrnlism & Mass Comm
Portrait of Dr. Clay Martin Craig

Biography and expertise

Clay M Craig, Ph.D. is an associate professor within the School of Journalism & Mass Communication at Texas State University. Craig earned an MBA and Ph.D. in Mass Communication from Texas Tech University. His research interests include: representation, pedagogy, and message strategy

Education

Doctorate Degree

PhD in Mass Communication

Texas Tech University, 2013

Master's Degree

MBA in General Business

Texas Tech University, 2010

Bachelor's Degree

BS in Psychology

University of Texas at Austin, 2007

Research Interests

  • Craig, Clay Martin. Understanding blood donation shortages: Is Blood Thicker than Prejudices?, Texas State University, $8000. (Submitted: October 2024, Funded: May 2025 - Present). Grant.
  • Craig, Clay Martin. Research Enhancement Program, Texas State University, $8000. (Funded: May 2019 - July 1, 2019). Grant.
  • Craig, Clay Martin (Other), Kaufhold, William Thomas (Principal), Percent Contribution: %60, Oskam, Judith B (Co-Principal), Percent Contribution: %40. Communication Strategy Implementation Proposal, Texas Department of Health and Human Services, State, $636149. (Funded: July 2017 - December 2017). Grant.
  • Craig, C. M., Brooks, M. E., & Bichard, S. (2023). Podcasting on Purpose: Exploring Motivations for Podcast Use Among Young Adults. International Journal of Listening, 37(1), 39–48. https://doi.org/10.1080/10904018.2021.1913063
  • Brooks, M. E., Bichard, S., & Craig, C. M. (2022). Advercasting: Young Adult Preferences for Advertising Placement in Podcasts. Advertising & Society Quarterly, 23(4).
  • Craig, C. M., Bergstrom, A., & Buschhorn, J. L. (2021). All Guest Speakers Are Not Created Equal: Diverse Students Require Diverse Speakers. Journal of Advertising Education, 24(2), 150–167.
  • Craig, C. M., Brooks, M. E., & Bichard, S. (2020). Prosocial Consumer Socialization: How Socialization Agents Impact Prosocial Attitudes and Behavior. Atlantic Journal of Communication.
  • Brooks, M. E., Bichard, S. L., Craig, C. M., & Densley, R. (2017). Who’s the boss?: A comparative analysis of authority figure representations in popular TV sitcoms. Communication & Media Studies, 2(4), 15–30. https://doi.org/10.18848/2470-9247/CGP/v02i04/15-30
View all scholarly/creative works
  • Award / Honor Nominee: Presidential Distinction Award for Excellence in Teaching, Texas State University. 2024 - 2025
  • Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2024 - October 2024
  • Award / Honor Recipient: Presidential Distinction Award for Excellence in Teaching, Texas State University. 2022 - 2023
  • Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2022 - October 2022
  • Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2021 - October 2021
View all awards
  1. Other

    Experiential Learning Division - National Communication Association

  2. Reviewer / Referee

    Active Learning in Higher Education

  3. Reviewer / Referee

    International Journal of Listening

  4. Other

    Public Relations Division - National Communication Association

  5. Member

    Communication PhD Writing Committee

  6. Other

    Experiential Learning Division - National Communication Association

  7. View all activities