Faculty Profile for Dr. Clay Martin Craig

profile photo for Dr. Clay Martin Craig
Dr. Clay Martin Craig
Associate Professor — School of Jrnlism & Mass Comm
phone: (512) 245-2656

Biography Section

Biography and Education

Clay M Craig, Ph.D. is an associate professor within the School of Journalism & Mass Communication at Texas State University. Craig earned an MBA and Ph.D. in Mass Communication from Texas Tech University. His research interests include: representation, pedagogy, and message strategy

Research Interests

Advertising, Branding, Pedagogy

Selected Scholarly/Creative Work

  • Craig, C. M., Bergstrom, A., & Buschhorn, J. L. (2021). All Guest Speakers Are Not Created Equal: Diverse Students Require Diverse Speakers. Journal of Advertising Education, 24(2), 150–167. Retrieved from https://journals.sagepub.com/doi/10.1177/1098048220956939
  • Craig, C. M., Brooks, M. E., & Bichard, S. (2020). Prosocial Consumer Socialization: How Socialization Agents Impact Prosocial Attitudes and Behavior. Atlantic Journal of Communication.
  • Craig, C. M., Ngondo, P. S., Devlin, M. B., & Scharlach, J. M. (2019). Escaping the Routine: Unlocking Group Intervention. Communication Teacher, 34(1), 14–18.
  • Brooks, M. E., Bichard, S. L., Craig, C. M., & Densley, R. (2017). Who’s the boss?: A comparative analysis of authority figure representations in popular TV sitcoms. Communication & Media Studies, 2(4), 15–30. https://doi.org/10.18848/2470-9247/CGP/v02i04/15-30
  • Craig, C. M., Flynn, M. A., & Holody, K. J. (2017). Name dropping and product mentions: Branding in popular music lyrics. Journal of Promotion Management, 23(2), 258–276.

Selected Awards

  • Award / Honor Recipient: Presidential Distinction Award for Excellence in Teaching, Texas State University. 2022 - 2023
  • Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2022 - October 2022
  • Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2021 - October 2021
  • Award / Honor Recipient: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2018
  • Award / Honor Recipient: College Achievement Award. February 28, 2018

Selected Grants

  • Craig, Clay Martin. Research Enhancement Program, Texas State University, $8000. (Funded: May 2019 - Present). Grant.
  • Craig, Clay Martin (Other), Kaufhold, William Thomas (Principal), Oskam, Judith B (Co-Principal). Communication Strategy Implementation Proposal, Texas Department of Health and Human Services, State, $636149. (Funded: July 2017 - December 2017). Grant.

Selected Service Activities

Reviewer / Referee
International Journal of Listening
Nominating Committee
Public Relations Division - NCA
November 2023-Present
Experiential Learning Division - NCA
November 20, 2023-Present
Communication PhD Committee
Nominating Committee
November 2022-Present