Biography and education
Clay M Craig, Ph.D. is an associate professor within the School of Journalism & Mass Communication at Texas State University. Craig earned an MBA and Ph.D. in Mass Communication from Texas Tech University. His research interests include: representation, pedagogy, and message strategy
Research Interests
Featured grants
- Craig, Clay Martin. Understanding blood donation shortages: Is Blood Thicker than Prejudices?, Texas State University, $8000. (Submitted: October 2024, Funded: May 2025 - Present). Grant.
- Craig, Clay Martin. Research Enhancement Program, Texas State University, $8000. (Funded: May 2019 - July 1, 2019). Grant.
- Craig, Clay Martin (Other), Kaufhold, William Thomas (Principal), Percent Contribution: %60, Oskam, Judith B (Co-Principal), Percent Contribution: %40. Communication Strategy Implementation Proposal, Texas Department of Health and Human Services, State, $636149. (Funded: July 2017 - December 2017). Grant.
Featured scholarly/creative works
- Craig, C. M., Bergstrom, A., & Buschhorn, J. L. (2021). All Guest Speakers Are Not Created Equal: Diverse Students Require Diverse Speakers. Journal of Advertising Education, 24(2), 150–167. Retrieved from https://journals.sagepub.com/doi/10.1177/1098048220956939
- Craig, C. M., Brooks, M. E., & Bichard, S. (2020). Prosocial Consumer Socialization: How Socialization Agents Impact Prosocial Attitudes and Behavior. Atlantic Journal of Communication.
- Brooks, M. E., Bichard, S. L., Craig, C. M., & Densley, R. (2017). Who’s the boss?: A comparative analysis of authority figure representations in popular TV sitcoms. Communication & Media Studies, 2(4), 15–30. https://doi.org/10.18848/2470-9247/CGP/v02i04/15-30
- Craig, C. M., Flynn, M. A., & Holody, K. J. (2017). Name dropping and product mentions: Branding in popular music lyrics. Journal of Promotion Management, 23(2), 258–276.
- Barnes, A., & Craig, C. M. (2025). A Discursive Ruin of Modernity: Exploring Motivations for Dark Tourism at the Colosseum. In Relics of Modernity: Theorizing Rhetorics and Performances of Ruins.
Featured awards
- Award / Honor Nominee: Presidential Distinction Award for Excellence in Teaching, Texas State University. 2024 - 2025
- Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2024 - October 2024
- Award / Honor Recipient: Presidential Distinction Award for Excellence in Teaching, Texas State University. 2022 - 2023
- Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2022 - October 2022
- Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2021 - October 2021
Featured service activities
- Reviewer / Referee
International Journal of Listening
- Other
Public Relations Division - NCA
- Secretary
Experiential Learning Division - NCA
- Member
Communication PhD Writing Committee
- Other
Experiential Learning Division - NCA
- Other
SJMC