Faculty Profiles

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Dr. Clay Martin Craig

  • Associate Professor - School of Jrnlism & Mass Comm
Portrait of Dr. Clay Martin Craig

Biography and education

Clay M Craig, Ph.D. is an associate professor within the School of Journalism & Mass Communication at Texas State University. Craig earned an MBA and Ph.D. in Mass Communication from Texas Tech University. His research interests include: representation, pedagogy, and message strategy

Research Interests

  • Craig, Clay Martin. Understanding blood donation shortages: Is Blood Thicker than Prejudices?, Texas State University, $8000. (Submitted: October 2024, Funded: May 2025 - Present). Grant.
  • Craig, Clay Martin. Research Enhancement Program, Texas State University, $8000. (Funded: May 2019 - July 1, 2019). Grant.
  • Craig, Clay Martin (Other), Kaufhold, William Thomas (Principal), Percent Contribution: %60, Oskam, Judith B (Co-Principal), Percent Contribution: %40. Communication Strategy Implementation Proposal, Texas Department of Health and Human Services, State, $636149. (Funded: July 2017 - December 2017). Grant.
  • Craig, C. M., Brooks, M. E., & Bichard, S. (2023). Podcasting on Purpose: Exploring Motivations for Podcast Use Among Young Adults. International Journal of Listening, 37(1), 39–48. https://doi.org/10.1080/10904018.2021.1913063
  • Brooks, M. E., Bichard, S., & Craig, C. M. (2022). Advercasting: Young Adult Preferences for Advertising Placement in Podcasts. Advertising & Society Quarterly, 23(4).
  • Craig, C. M., Bergstrom, A., & Buschhorn, J. L. (2021). All Guest Speakers Are Not Created Equal: Diverse Students Require Diverse Speakers. Journal of Advertising Education, 24(2), 150–167.
  • Craig, C. M., Brooks, M. E., & Bichard, S. (2020). Prosocial Consumer Socialization: How Socialization Agents Impact Prosocial Attitudes and Behavior. Atlantic Journal of Communication.
  • Brooks, M. E., Bichard, S. L., Craig, C. M., & Densley, R. (2017). Who’s the boss?: A comparative analysis of authority figure representations in popular TV sitcoms. Communication & Media Studies, 2(4), 15–30. https://doi.org/10.18848/2470-9247/CGP/v02i04/15-30
View all scholarly/creative works
  • Award / Honor Nominee: Presidential Distinction Award for Excellence in Teaching, Texas State University. 2024 - 2025
  • Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2024 - October 2024
  • Award / Honor Recipient: Presidential Distinction Award for Excellence in Teaching, Texas State University. 2022 - 2023
  • Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2022 - October 2022
  • Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2021 - October 2021
View all awards
  1. Other

    Experiential Learning Division - National Communication Association

  2. Reviewer / Referee

    Active Learning in Higher Education

  3. Reviewer / Referee

    International Journal of Listening

  4. Other

    Public Relations Division - National Communication Association

  5. Member

    Communication PhD Writing Committee

  6. Other

    Experiential Learning Division - National Communication Association

  7. View all activities