Faculty Profiles

Dr. Clay Martin Craig

Associate Professor — School of Jrnlism & Mass Comm

phone: (512) 245-2656

cmc365@txstate.edu

Biography and Education

Clay M Craig, Ph.D. is an associate professor within the School of Journalism & Mass Communication at Texas State University. Craig earned an MBA and Ph.D. in Mass Communication from Texas Tech University. His research interests include: representation, pedagogy, and message strategy

Research Interests

Advertising, Branding, Pedagogy

Selected Scholarly/Creative Work

Craig, C. M., Bergstrom, A., & Buschhorn, J. L. (2021). All Guest Speakers Are Not Created Equal: Diverse Students Require Diverse Speakers. Journal of Advertising Education, 24(2), 150–167. Retrieved from https://journals.sagepub.com/doi/10.1177/1098048220956939
Craig, C. M., Brooks, M. E., & Bichard, S. (2020). Prosocial Consumer Socialization: How Socialization Agents Impact Prosocial Attitudes and Behavior. Atlantic Journal of Communication.
Brooks, M. E., Bichard, S. L., Craig, C. M., & Densley, R. (2017). Who’s the boss?: A comparative analysis of authority figure representations in popular TV sitcoms. Communication & Media Studies, 2(4), 15–30. https://doi.org/10.18848/2470-9247/CGP/v02i04/15-30
Craig, C. M., Flynn, M. A., & Holody, K. J. (2017). Name dropping and product mentions: Branding in popular music lyrics. Journal of Promotion Management, 23(2), 258–276.
Turner, K. A., Craig, C. M., Brooks, M. E., & Villarreal, K. L. (2024). Branding Beyond the Rainbow: An Exploration of Authentic Advertising for Gen Z’s LGBTQ+ Community. Advertising & Society Quarterly, 25(3).

Selected Awards

Award / Honor Recipient: Presidential Distinction Award for Excellence in Teaching, Texas State University. 2022 - 2023
Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2022 - October 2022
Award / Honor Nominee: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2021 - October 2021
Award / Honor Recipient: Big Wig Educator of the Year, American Advertising Federation - Austin Chapter. 2018
Award / Honor Recipient: College Achievement Award. February 28, 2018

Selected Grants

Craig, Clay Martin. Research Enhancement Program, Texas State University, $8000. (Funded: May 2019 - July 1, 2019). Grant.
Craig, Clay Martin (Other), Kaufhold, William Thomas (Principal), Oskam, Judith B (Co-Principal). Communication Strategy Implementation Proposal, Texas Department of Health and Human Services, State, $636149. (Funded: July 2017 - December 2017). Grant.

Selected Service Activities

Reviewer / Referee

International Journal of Listening

2023-Present

Nominating Committee

Public Relations Division - NCA

November 2023-Present

Secretary

Experiential Learning Division - NCA

November 20, 2023-Present

Member

Communication PhD Committee

2022-Present