Faculty Profiles

Rayburn, S. W., Anderson, S. T., Zank, G. M., Turri, A. M., & Sierra, J. J. (2025). Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward. Journal of Macromarketing. https://doi.org/https://doi.org/10.1177/02761467251335534

Anderson, J., Nguyen, C., & Anderson, S. T. (n.d.). Like, Comment, and Subscribe: Investigating the Effectiveness of YouTube Calls-to-Action. Journal of Research in Interactive Marketing.

Anderson, S. T. (2024). Expanding Data Literacy to Include Data Preparation: Building a Sound Marketing Analytics Foundation. Journal of Marketing Analytics, 12, 227–234. https://doi.org/https://doi.org/10.1057/s41270-024-00293-3

Rayburn, S. W., Anderson, S. T., & Jackson, Y. C. (2024). Healthcare Processes for Parent Participation in Neonatal Intensive Care Units: A Self-Determination Theory Perspective. Health Marketing Quarterly, 41(3), 249–270. https://doi.org/https://doi.org/10.1080/07359683.2024.2344926

Anderson, J. E., Lee, R. P., Tofighi, M., & Anderson, S. T. (2023). Lobbying as a Potent Political Marketing Tool for Product Diversification: An Examination of Firm-Government Interaction. Journal of Strategic Marketing, 31(1), 235–253. https://doi.org/10.1080/0965254X.2021.1896568

Anderson, S. T., & Anderson, J. E. (2022). Leave Some for Me! The Role of Marketing in Influencing Responsible Consumption During Times of Crisis. Journal of Strategic Marketing, 30(7), 703–721. https://doi.org/10.1080/0965254X.2020.1833075

Smith, J., Shockley, J., Anderson, S. T., & Liu, X. (2022). Tensions in the Emergency Department? The Impact of Flow Stage Times on Managing Patient-Reported Experiences and Financial Productivity. Decision Sciences, 53(3), 514–556. https://doi.org/10.1111/deci.12503

Daspit, J. J., Wan, M., Konopaske, R., Anderson, S. T., & López, O. S. (2022). Insights on minority business growth: A report on the growth-related challenges experienced by minority-owned businesses in Texas. San Marcos, Texas, United States: Texas State University. https://doi.org/10.13140/RG.2.2.30942.72009

Anderson, S. T., Rayburn, S. W., Sierra, J. J., Murdock, K. W., & McGeorge, A. J. (2022). Consumer Buying Behavior and Retailer Strategy Through a Crisis: A Futures Studies Perspective. Journal of Marketing Theory and Practice, 30(4), 457–475. https://doi.org/10.1080/10696679.2021.1982648

Rayburn, S. W., McGeorge, A. J., Anderson, S. T., & Sierra, J. J. (2022). Crisis-Induced Behavior: From Fear and Frugality to the Familiar. International Journal of Consumer Studies, 46(2), 524–539. https://doi.org/doi.org/10.1111/ijcs.12698

Rayburn, S. W., Anderson, S. T., Zank, G. M., & McDonald, I. N. (2022). M-atmospherics: From the Physical to the Digital. Journal of Retailing and Consumer Services, 64, 1–9. https://doi.org/https://doi.org/10.1016/j.jretconser.2021.102782

Anderson, S. T. (2021). Examining the Relationship Between Patient Experience and Readmission Rates: A Profile Deviation Analysis. Health Services Management Research, 34(4), 234–240. https://doi.org/10.1177/0951484820987499

Rayburn, S. W., Anderson, S. T., & Sierra, J. J. (2021). Future Thinking Continuity of Learning in Marketing: A Student Perspective on Crisis Management in Higher Education. Marketing Education Review, 31(3), 241–255. https://doi.org/10.1080/10528008.2020.1837633

Rayburn, S. W., Badrinarayanan, V. A., Anderson, S. T., & Gupta, A. (2021). Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance. Journal of Business Research, 133, 66–78. https://doi.org/10.1016/j.jbusres.2021.04.066

Rayburn, S. W., Anderson, S. T., & Fowler, K. (2020). Service Process Design and Management. In The Routledge Handbook of Service Research Insights and Ideas (pp. 227–240). New York, NY: Routledge.

Rayburn, S. W., Anderson, S. T., & Sierra, J. J. (2020). Future Thinking: A Marketing Perspective on Reducing Wildlife Crime. Psychology and Marketing, 37(12), 1643–1655. https://doi.org/10.1002/mar.21413

Anderson, S. T., Rayburn, S. W., & Sierra, J. J. (2019). Future Thinking: The Role of Marketing in Healthcare. European Journal of Marketing, 53(8), 1521–1545. https://doi.org/10.1108/EJM-10-2017-0779

Rayburn, S. W., Anderson, S. T., & Smith, K. H. (2018). Designing Marketing Courses based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes. Journal for Advancement of Marketing Education, 26(2), 22–32.

Anderson, S. T., Alkire, L., & Rayburn, S. W. (2018). Transformative Service Research and Service Design: Synergistic Effects in Healthcare. The Service Industries Journal, 38(1–2), 99–113. https://doi.org/10.1080/02642069.2017.1404579

Anderson, S. T., & Smith, J. (2018). Understanding Hospital Quality: The Case of Cumulative and Balanced Quality. The Service Industries Journal, 38(3–4), 182–200. https://doi.org/10.1080/02642069.2017.1387247

Smith, J., Anderson, S., & Fox, G. (2017). A Quality System’s Impact on the Service Experience. International Journal of Operations and Production Management, 37(12), 1807–1839. https://doi.org/10.1108/IJOPM-12-2015-0737

Anderson, S., & Smith, J. (2017). An Empirical Examination of the Services Triangle. Journal of Services Marketing, 31(3), 236–246. https://doi.org/10.1108/JSM-12-2015-0369

Anderson, S., & Smith, J. (2016). An Empirical Examination of the Impact of Tri-Dyadic Fit on the Service Experience. Journal of Service Management, 27(3), 299–319. https://doi.org/10.1108/JOSM-10-2014-0271