Faculty Profile for Dr. Sidney Thomas Anderson

profile photo for Dr. Sidney Thomas Anderson
Dr. Sidney Thomas Anderson
Associate Professor — Department of Marketing
MCOY 424
phone: (512) 245-7428
Scholarly/Creative Work
Awards
Grants
Service

Biography Section

Biography and Education

 Dr. Sidney "Skip" Anderson is an Associate Professor of Marketing. He earned a PhD in Marketing (2016) from Florida State University after receiving his MBA (2011) and B.S. in Computer Information Systems (2000) from the University of Central Missouri.

He is the Scott Emerson Professor of Business Administration. This professorship allows him to advance McCoy College's strategic goals in AI by conducting high-quality research, curriculum development, and faculty and student learning initiatives.

He is leading the McCoy College Task Force 4.0, which is a multidisciplinary team of faculty and industry professionals charged with creating a roadmap to guide the college’s response to the growing impact of AI technologies. In this role, Skip collaborates with faculty, administrators, and industry partners to determine how AI-related content can be integrated into the curriculum and keep pace with industry and student demands. This involves a strategic approach to embedding AI in business education, ensuring our students are equipped with the necessary skills to thrive in an AI-driven market.

Skip's research interests include 1) the impact of artificial intelligence on health & wellness, 2) employee/consumer adoption of AI, and 3) marketing's impact on societal challenges: sustainability, climate change, wildlife crime, healthcare. His work has been published in Decision Sciences, Psychology & Marketing, European Journal of Marketing, Journal of Macromarketing, Journal of Business Research, International Journal of Operations & Production Management, Journal of Marketing Analytics, Health Marketing Quarterly, Journal of Retailing & Consumer Services, Journal of Marketing Theory and Practice, Journal of Strategic Marketing, Journal of Service Management, Journal of Services Marketing, Service Industries Journal, Health Services Management Research, Journal of Research in Interactive Marketing, Marketing Education Review, Journal for Advancement of Marketing Education.

He is a research fellow in the Center for Innovation & Entrepreneurship working on the SCALEUP program, a Texas State University initiative that is designed to research the factors that restrain minority-owned business growth, and develop remedies to address obstacles.

Skip is a Data Governance & Management expert with 22+ years of experience in strategizing, developing, and implementing data governance, data management, and data migration projects. He has a passion for implementing trusted sources and repositories of data that can be relied on to make data-driven decisions. He is proficient at ensuring data quality, privacy, security, and regulatory compliance. His hands-on experience working at multiple organizational levels with both functional and technical stakeholders allows him to translate functional requirements into technical specifications. Skip excels at envisioning and implementing the strategic use of data and facilitating a data-centric culture. He is a technical consultant who is adept at migrating data using Informatica, Python, SQL, and advanced Excel techniques. His consulting expertise includes data conversion/migration and systems integration. He consults with firms to assist in formulating migration strategy and creating migration environments.

Teaching Interests

 Marketing Management (graduate, undergraduate), Principles of Marketing, Marketing Research, AI in Marketing

Research Interests

 Artificial Intelligence, Health & Wellness, and Societal Challenges (sustainability, climate change, wildlife crime, healthcare)

Selected Scholarly/Creative Work

  • Anderson, S. T. (2024). Expanding Data Literacy to Include Data Preparation: Building a Sound Marketing Analytics Foundation. Journal of Marketing Analytics, 12, 227–234. https://doi.org/https://doi.org/10.1057/s41270-024-00293-3
  • Anderson, S. T., & Anderson, J. E. (2022). Leave Some for Me! The Role of Marketing in Influencing Responsible Consumption During Times of Crisis. Journal of Strategic Marketing, 30(7), 703–721. https://doi.org/10.1080/0965254X.2020.1833075
  • Smith, J., Shockley, J., Anderson, S. T., & Liu, X. (2022). Tensions in the Emergency Department? The Impact of Flow Stage Times on Managing Patient-Reported Experiences and Financial Productivity. Decision Sciences, 53(3), 514–556. https://doi.org/10.1111/deci.12503
  • Anderson, S. T. (2021). Examining the Relationship Between Patient Experience and Readmission Rates: A Profile Deviation Analysis. Health Services Management Research, 34(4), 234–240. https://doi.org/10.1177/0951484820987499
  • Anderson, S. T., Rayburn, S. W., & Sierra, J. J. (2019). Future Thinking: The Role of Marketing in Healthcare. European Journal of Marketing, 53(8), 1521–1545. https://doi.org/10.1108/EJM-10-2017-0779

Selected Awards

  • Award / Honor Recipient: McCoy College of Business Administration Presidential Distinction Award for Excellence in Scholarly/Creative Activities. 2021
  • Award / Honor Recipient: Sheth Doctoral Consortium Fellow, American Marketing Association. 2015
  • Award / Honor Recipient: The Scott Emerson Professor of Business Administration, McCoy College of Business. January 2025 - Present
  • Award / Honor Recipient: 2024 College Achievement for Excellence in Scholarly/Creative Activities, McCoy College of Business. August 2024
  • Award / Honor Recipient: Best Paper Award, Service Industries Journal. 2019

Selected Grants

  • Anderson, Sidney Thomas. McCoy Faculty Development Grant (Designing and Building AI Products and Services), McCoy College of Business, Texas State University, $2950. (Funded: November 2023 - February 2024). Grant.
  • Daspit, Joshua J. (Principal), Wan, Min (Co-Principal), Anderson, Sidney Thomas (Co-Principal), Konopaske, Arthur R (Co-Principal), Lopez, Omar S (Co-Principal). Understanding and addressing the lagging growth of Hispanic-owned businesses, Ewing Marion Kauffman Foundation, Private / Foundation / Corporate, $406682. (Submitted: February 23, 2022, Funded: January 1, 2023 - December 31, 2025). Grant.
  • Anderson, Sidney Thomas. McCoy Faculty Development Grant (Data Analytics Training), McCoy College of Business, Texas State University, $3750. (Funded: December 2018). Grant.
  • Rayburn, Steven W (Co-Principal), Anderson, Sidney Thomas (Co-Principal). Service Captivity in Long-Term Healthcare, 2022 McCoy College Faculty Development Program, Texas State University, $6000. (Funded: 2022 - Present). Grant.
  • Anderson, Sidney Thomas. McCoy Faculty Development Grant (Diversity, Equity, & Inclusion Certificate), McCoy College of Business, Texas State University, $1999. (Funded: October 2021 - December 2021). Grant.

Selected Service Activities

Editorial Review Board Member
Health Marketing Quarterly
June 2021-Present
Member
MBA Admissions Committee
October 2019-Present
Reviewer / Referee
Journal of Services Marketing
January 2016-Present
Chair
Subject Pool Committee
August 2019-August 2022
Member
African-American Studies Working Group
January 2017-May 2019