Service Activities

• Director, Center for Professional Sales. January 2025 - Present.
• Co-Chair, Marketing Department Research Forum. 2024 - Present.
• Member, Meet the Editor Session. December 2024 - Present.
• Editorial Review Board Member, Journal of Service Research. August 2024 - Present.
• Member, "Bridging the Industry Academia Gap in Education and Research" Panel. August 2024 - Present.
• Member, Meet the Editor Session. July 2024 - Present.
• Associate Editor, Journal of Social Impact in Business Research. June 2024 - Present.
• Member, Meet the Editor Session. June 2024 - Present.
• Co-Chair, Transformative Service Research Track at the 2024 SERVSIG conference. July 2023 - Present.
• Editorial Review Board Member, Responsible Research in Business and Management Honor Roll. 2022 - Present.
• Reviewer / Referee, Service Science Journal. 2020 - Present.
• Board of Directors, ServCollab - Non-profit Organization. 2020 - Present.
• Reviewer / Referee, Journal of Business Research. 2019 - Present.
• Reviewer / Referee, International Journal of Research in Marketing. 2019 - Present.
• Reviewer / Referee, AMS Review Journal. 2019 - Present.
• Volunteer, Refugee Services of Texas. 2019 - Present.
• Associate Editor, Journal of Services Marketing. August 2018 - Present.
• Reference, Texas State University. 2017 - Present.
• Associate Editor, The Service Industries Journal. October 2017 - Present.
• Editorial Director, Journal of Service Management. July 2017 - Present.
• Reviewer / Referee, Journal of Marketing for Higher Education. 2016 - Present.
• Reviewer / Referee, Journal of Service Theory and Practice. 2016 - Present.

• Member, Academic Council of the American Marketing Association. July 2024 - July 2027.

• Co-Chair, 2025 Winter AMA Conference. February 2024 - February 2025.
• Chair, Search Commitee. November 2024 - January 2025.

• Program Committee Member, 2024 Frontiers in Service Conference. 2023 - 2024.
• International Conference Committee Member, 2024 SERVSIG conference. October 2023 - 2024.
• Member, Center for Professional Sales. 2021 - 2024.
• Reviewer / Referee, Journal of Service Research. 2021 - 2024.
• Speaker, McCoy Global Summit. November 2024.
• Session Chair, 2024 SERVSIG conference. June 2024.

• Award Evaluator, AMA-EBSCO-RRBM Award for Responsible Research. 2023.
• Co-Chair, 2023 "Let's Talk About Service" Conference. December 2023.
• Co-Chair, Track 3: Implementing Transformative Service Initiatives across the Transformative Refugee Service Experience Framework of the 2023 Transformative Consumer Research Conference. June 2023.
• Chair, Technology Tack at the Responsible Business Thought Leadership Conference. May 4, 2023 - May 6, 2023.
• Organizer, Leading B2B Salesforce in Today's Climate. April 21, 2023.
• Judge, Young Scholar Award of the Organizational Frontline Symposium. February 2023.
• Mentor, Winter AMA Junior Faculty Mentoring Event. February 10, 2023.

• Member, Search Committee. 2022.
• Member, Marketing Curriculum Review. 2021 - 2022.
• Undergraduate Advisor, Alpha Mu Alpha. 2019 - 2022.
• Member, Frontiers in Service Conference Management Committee. November 2018 - 2022.
• Co-Chair, Transformative Service Research Track at the 2022 SERVSIG conference. July 2021 - July 2022.
• Co-Chair, SERVSIG - Service Special Interest Group of the American Marketing Association. July 1, 2018 - July 2, 2022.
• International Conference Committee Member, SERVSIG 2022 conference. October 2020 - June 2022.
• Speaker, Business Leadership Week (BLW). February 24, 2022.

• Award Evaluator, AMA-EBSCO-RRBM Award For Responsible Research. October 2021.
• Session Chair, Marketing Science Conference. June 2021.
• Mentor, SERVSIG Doctoral Workshop - Developing High Impact Research Ideas. June 18, 2021.
• Coordinator / Organizer, 2021 SERVSIG Virtual Awards Ceremony and Reception. June 11, 2021.
• Member, Business Leadership Week (BLW) Committee. September 2018 - May 2021.
• Member, SACS accreditation - Faculty representative of McCoy College. March 2021.
• Volunteer, Family Health Systems - Administer Covid-19 vaccine. February 2021.

• Judge, Steve Baron Award for Outstanding Contribution to the Service Research Community. 2020.
• Organizing Committee Member, 2020 Frontiers in Service Conference. 2018 - 2020.
• Member, Scholarship Committee. 2017 - 2020.
• Member, Speakers Committee. 2016 - 2020.
• Speaker, AMA DocSig - American Marketing Association’s special interest group for marketing doctoral students. December 8, 2020.
• Speaker, Texas State University American Marketing Association (AMA) Chapter. November 18, 2020.
• Reviewer / Referee, The 2021 Council for Australasian Tourism and Hospitality Education (CAUTHE) conference. September 2020.
• Judge, SERVSIG 2020 Best Student Abstract Award. July 2020.
• Coordinator / Organizer, 2020 SERVSIG Virtual Awards Show. July 27, 2020 - July 31, 2020.
• Other, Host of Speaker at the Business Leadership Week: Mr. Blake Lyons Vice President, Marketing and Business Development, RBFCU. February 27, 2020.
• Speaker, Business Leadership Week (BLW). February 26, 2020.
• Organizer and Moderator of Marketing Alumni Panel, Business Leadership Week (BLW). February 24, 2020.
• Judge, American Marketing Association Regional Conference. February 12, 2020.

• Undergraduate Advisor, American Marketing Association, Texas State University chapter. August 2019 - December 2019.
• Speaker, Business Visit Day. November 1, 2019.
• Session Chair, 10th IRSSM (International Research Symposium in Service Management). October 2019.
• Panelist, 10th IRSSM (International Research Symposium in Service Management). October 9, 2019.
• Mentor, 26th SERVSIG Doctoral Consortium. July 18, 2019.
• Co-Chair, Services Marketing Track at the 2019 AMS World Marketing Congress. July 9, 2019 - July 12, 2019.
• Panelist, QUIS16 Doctoral and Recent Graduates Consortium. June 10, 2019.
• Co-Chair, "Service Equity and Consumer Well-being" Track at the 2019 Transformative Consumer Research Conference. May 19, 2019 - May 22, 2019.
• Speaker, Business Visit Day. April 12, 2019.
• Host, International Scholars: Dr. Sarah Köcher (Germany) and Dr. Sören Köcher (Germany). February 20, 2019 - February 25, 2019.
• Speaker, Business Leadership Week (BLW). February 20, 2019.
• Other, Host of Speaker at the Business Leadership Week: Dr. Willy Barnett (Innovation Strategist, Delta Airlines). February 19, 2019.
• Judge, American Marketing Association Regional Conference. February 8, 2019.
• Host, Professor Sertan Kabadayi (Fordham University, USA). February 3, 2019 - February 6, 2019.

• Reviewer / Referee, Services Marketing Track of the 2019 AMA Winter Conference. 2018.
• Reviewer / Referee, Journal of Services Marketing. 2016 - 2018.
• Mentor, 2018 "Let's Talk About Service" Workshop. December 2018.
• Co-Chair, International Symposium on Innovative Management and Governance of Organizations (CIMIGO ISOS 2018). December 12, 2018 - December 13, 2018.
• Host, International Scholars: Dr. Silke Boenigk (Germany), PhD Student Aaron Kreimer (Germany), and Dr. Sertan Kabadayi (USA). November 13, 2018.
• Speaker, Texas State University American Marketing Association (AMA) Chapter. October 23, 2018.
• Co-Chair, Social Track at the Interdisciplinary Forum on Service Management. October 4, 2018 - October 6, 2018.
• Host, International PhD Student: Mr. Karim Sidaoui (UK). September 10, 2018 - September 22, 2018.
• Host, International Scholars: Mrs. Daniela Berg and Dr. Nicole Hartley (Australia). September 10, 2018 - September 14, 2018.
• Co-Chair, 2018 Frontiers in Service Conference hosted by Texas State University. September 5, 2018 - September 9, 2018.
• Co-Chair, 25th SERVSIG Doctoral Consortium hosted by Texas State University. September 4, 2018 - September 5, 2018.
• Coordinator / Organizer, SERVSIG reception at 2018 Summer AMA Conference. August 2018.
• Electronic Media Officer and Board Member, SERVSIG - Service Special Interest Group of the American Marketing Association. December 2014 - July 2018.
• Undergraduate Marshal, McCoy College of Business commencement. May 12, 2018.
• Participant, Pinning and Stole Ceremony - McCoy College Ambassadors Organization. April 3, 2018.
• Co-Chair, Service Track at the 2018 Winter AMA Conference. February 2018.
• Editor, "Transformative Service Collaborative" Newsletter. 2017 - February 2018.
• Member, Transformative Service Collaborative Committee. 2016 - February 2018.
• Co-founder and Communication Director, "Transformative Service Collaborative". 2016 - February 2018.
• Judge, American Marketing Association Regional Conference. February 9, 2018.
• Social Media Coordinator, LinkedIn Group: “Service Management Ph.D. Students”. August 2013 - January 2018.
• Social Media Coordinator, Journal of Service Management. June 2013 - January 2018.

• Member, Search Committee. 2017.
• Reviewer / Referee, Global Alliance of Marketing & Management Association. 2017.
• Reviewer / Referee, 2017 Association of Consumer Research - Latin America (ACR LA) Conference. 2017.
• Reviewer / Referee, 2017 Marketing Management Association Spring Conference. 2017.
• Reviewer / Referee, Sales Management Track for the 2017 AMS Annual Conference. 2017.
• Mentor, 2017 "Let's Talk About Service" Workshop. December 2017.
• Reader, Alpha Mu Alpha honor society Induction Ceremony. November 9, 2017.
• Host, International PhD Student: Mr. Kotaiba Aal (Sweden). February 2017 - October 2017.
• Participant, Meet the Professor - Honors College. October 4, 2017.
• Session Chair, 2017 Summer AMA Conference. August 2017.
• Coordinator / Organizer, SERVSIG reception at 2017 Summer AMA Conference. August 2017.
• Mentor, 24th SERVSIG Doctoral Consortium. July 2017.
• Session Chair, 2017 ACR Latin America Conference. July 2017.
• Undergraduate Marshal, McCoy College of Business commencement. May 11, 2017.
• Participant, Pinning and Stole Ceremony - McCoy College Ambassadors Organization. April 25, 2017.
• Other, Host of an International Fulbright Scholar, Dr. Bushra Yasmin. February 2, 2017.

• Member, Manchester Business School Doctoral Marketing Cohort. 2011 - 2016.
• Mentor, 2016 “Let’s Talk about Service” Workshop. December 2016.
• Host, International Scholars: Dr. Lorena Blasco (Spain). November 16, 2016 - November 21, 2016.
• Co-organizer, “First Information and Brainstorming Session” for the Transformative Service Collaborative. November 16, 2016.
• Alpha Mu Alpha honor society Induction Ceremony. November 10, 2016.
• Participant, AACSB Peer Review meeting - McCoy College of Business. October 3, 2016.
• Participant, Meet the Professor - Honors College. September 20, 2016.
• Mentor, 23rd SERVSIG Doctoral Consortium. July 2016.
• Session Chair, 2016 SERVSIG conference. June 2016.
• Session Chair, 2018 SERVSIG conference. June 2016.
• Member, Service and Technology Research Cluster. 2014 - June 2016.
• Academic Coordinator, Manchester Business School Open Days. October 2014 - June 2016.
• Ph.D. Coordinator, Marketing Cohort - Manchester Business School. 2012 - June 2016.
• Coordinator / Organizer, 1st Academic-Practitioner Research with Impact Workshop. January 2016.

• Reviewer / Referee, Services Marketing and Retailing Track of the 2016 AMA Winter Conference. 2015.
• Reviewer / Referee, Services Marketing Track for the 2015 AMS World Marketing Congress. 2015.
• Member, Service Technology Research Team. 2012 - 2015.
• Mentor, 2015 “Let’s Talk about Service” Workshop. December 2015.
• Member, AMA DocSig Group. 2012 - November 2015.
• Presenter, Prometheus 2015 Conference - "Doing Well by Doing Good: Taking a Transformational Outlook”. September 2015.
• Session Chair, 2015 Frontiers in Service conference. July 2015.
• Mentor, 22nd SERVSIG Doctoral Consortium. July 2015.
• Co-Chair, Transformative Service Research Track of the 2015 Transformative Consumer Research Conference. May 31, 2015 - June 2, 2015.

• Ph.D. Coordinator, Marketing, Operations Management and Service Systems Division - Manchester Business School. 2012 - 2014.
• Committee Member, Teaching Assistants (TA) Mentoring Scheme - Manchester Business School. November 2013 - October 2014.

• Member, Centre for Transformative Research in Markets and Society. 2012 - 2013.
• Session Discussant, Doctoral Conference - Manchester Business School. May 14, 2013.
• Participant, EQUIS Peer Review meeting - Manchester Business School. April 17, 2013.

• Ph.D. Coordinator, Centre for Transformative Research in Markets and Society (TRIMS) - Manchester Business School. 2012.
• Student Representative, Ph.D. students in the Marketing, Operations Management and Service Systems (MOMS) Division - Manchester Business School. 2011 - 2012.
• Ph.D. Coordinator, Consumer, Retail, Innovation, and Services Centre - Manchester Business School. 2011 - 2012.
• Member, Consumer, Retail, Innovation, and Services Research Center. 2011 - 2012.
• Ph.D. Coordinator, "Hot Topics in Service Research IV" workshop - Manchester Business School. September 13, 2012.
• Ph.D. Coordinator, 19th International Product Development Management Conference - Manchester Business School. June 17, 2012 - June 19, 2012.