Faculty Profile for Dr. Linda Alkire

profile photo for Dr. Linda Alkire
Dr. Linda Alkire
Associate Professor — Department of Marketing
MCOY 210
phone: (512) 245-3245

Biography Section

Biography and Education

Dr. Alkire (née Nasr) earned her Ph.D. from the Alliance Manchester Business School, The University of Manchester, UK, where she was awarded the highly competitive and prestigious Manchester Business School Doctoral Studentship.
Dr. Alkire received her MBA (Highest Distinction) from the Lebanese American University (Lebanon) and a B.A. in Business Marketing (Highest Distinction) from Notre Dame University (Lebanon). Dr. Alkire has been awarded full scholarships for all her three degrees (B.A., MBA, Ph.D.).

Before joining the marketing faculty at Texas State University, Dr. Alkire was an Assistant Professor at the University of Manchester, UK.

Teaching Interests

Although motivated by research, Dr. Alkire is also highly committed to teaching and training the next generation of managers and executives by equipping them with cutting-edge knowledge and necessary skills to plan, reflect, and execute successful business strategies.

Dr. Alkire has a strong international teaching experience. She taught undergraduate and graduate levels courses in Lebanon, the United Kingdom, France, and the United States.

At the McCoy College of Business, Dr. Alkire teaches Professional Selling and Services Marketing. In the classroom, Dr. Alkire strives to bring the latest business developments and sales knowledge to her students. Through her collaboration with the Sales Center Corporate Partners, she is keen on translating the needs of today’s leading business organizations into practical skills that students can excel at. She engages students in applied learning through role play exercises and hands-on activities. Finally, Dr. Alkire empathizes the importance of the international perspective as well as ethical workplace skills. At the University of Manchester, Linda taught undergraduate and graduate level courses such as Critical Marketing, Relationship Marketing, and Customer Experience Management.

Dr. Alkire has also supervised a number of Masters dissertations and is currently supervising a Ph.D. dissertation.

Research Interests

Dr. Alkire’s research interests include Transformative Service Research (TSR), Service and Sales Strategy, and Technology and Service.

In particular, Dr. Alkire is working on further exploring TSR-related topics. TSR has been identified as one of the top service research priorities. Dr. Alkire’s interest in TSR is also dictated by a deep and personal conviction that researchers should contribute to the well-being of the service community and society in general by offering transformational insights to service providers.

In addition, Dr. Alkire is interested in transdisciplinary research, in particular, the usage of novel technology interfaces within service deliveries and the role of technology in shaping service experiences.

Dr. Alkire has published more than 25 articles in peer-reviewed academic journals, including the Journal of Service Research, Journal of Public Policy and Marketing, The Journal of Business Research, Journal of Interactive Marketing, Journal of International Marketing, The Journal of Retailing and Consumer Services, Journal of Service Management, International Journal of Bank Marketing, The Journal of Services Marketing, The Service Industries Journal, among others.

For her research, Dr. Alkire has been awarded a number of prestigious awards, such as:
- Brandon Dee Roberts Excellence Endowed Professor, (2021-2024)
- Responsible Research in Business and Management Honor Roll (2022)
- Best Article Award, Journal of Service Research (2021)
- Highly Commended Paper, Journal of Service Management (2019)
- Robert Johnson Award - Outstanding Paper, Journal of Service Management (2018).
- Highly Commended Paper, Journal of Services Marketing (2018).
- Young Scholar submission, 2018 Organizational Frontline Symposium (2018).
- Best "Service Consumer Paper" Award, Journal of Services Marketing- 2016 SERVSIG conference.
- Liam Glynn Research Scholarship Award, Arizona State University Center for Services Leadership (2014).

Dr. Alkire has been a guest speaker at international academic and industry conferences and has presented in the United Kingdom, Sweden, Australia, and the United States.

Selected Scholarly/Creative Work

  • Hammedi, W., Leclercq, T., Poncin, I., & Alkire, L. (2021). Uncovering the Dark Side of Gamification at Work: Impacts on Engagement and Well-Being. Journal of Business Research, 122(1), 256-269 (Quality Indicators: Impact Factor "7.55", ABDC "A", McCoy Marketing Department "A", Number of Citations "71").
  • Boenigk, S., Kreimer, A., Kreimer, A., Alkire, L., Fisk, R. P., & Kabadayi, S. (2021). Transformative Service Initiatives:  Enabling Access and Overcoming Barriers for People Experiencing Vulnerability. Journal of Service Research, 24(4), 542-562 (Quality Indicators: Impact Factor "10.66", ABDC "A*", McCoy Marketing Department "A", Number of Citations "29", Awarded: ***2021 Journal of Service Research Best Article Award***).
  • Fisk, R. P., & Alkire, L. (2021). Service Ecosystem Health: A Transformative Approach to Elevating Service Science. Service Science, 13(4), 194-204 (Quality Indicators: Impact Factor “2”, ABDC “B”, McCoy Marketing Department “C”, Number of Citations “7”).
  • Alkire, L., Mooney, C., Gur, F., Kabadayi, S., Renko, M., & Vink, J. (2020). Transformative Service Research, Service Design, and Social Entrepreneurship: An Interdisciplinary Framework Advancing Wellbeing and Social Impact. Journal of Service Management, 31(1), 24-50  (Quality Indicators: Impact Factor "11.76”, ABDC "A", McCoy Marketing Department "B+", Number of Citations “62”).
  • Alkire, L., O’Connor, G., Myrden, S., & Köcher, S. (2020). Patient Experience in the Digital Age: An Investigation into the Effect of Generational Cohorts. Journal of Retailing and Consumer Services, 57(November), (Quality Indicators: Impact Factor “7.13,” ABDC “A,” McCoy Marketing Department “B+,” Number of Citations “44”).

Selected Awards

  • Award / Honor Recipient: Brandon Dee Roberts Excellence Professorship, McCoy College of Business. January 2022 - January 2025
  • Award / Honor Recipient: 2021 Best Article Award, Journal of Service Research. 2022
  • Award / Honor Recipient: Highly Commended Paper, Journal of Service Management. 2020
  • Award / Honor Recipient: Highly Commended Paper, Journal of Service Management. 2020
  • Award / Honor Recipient: Best Paper Award, Service Industries Journal. 2019

Selected Grants

  • Zihagh, Fereshteh, Moradi, Masoud, Fisk, Raymond P, Alkire, Linda. McCoy Foundation Faculty Development, $1000. (Funded: 2020). Grant.
  • Nasr, Linda. Travel Funds, Program for Excellence in Teaching and Learning, Texas State University, $900. (Funded: November 2017). Grant.
  • Alkire, Linda. McCoy College Faculty Development Grant, McCoy College of Business, Texas State University, $2250. (Submitted: 2021, Funded: 2021 - 2022). Grant.
  • Alkire, Linda, Atefi, Yashar, Jayaram, Kaushik, Nahm, Irene. Artificial Intelligence and Sales: A Relationship of Different Shades, McCoy Research Grant, Texas State University, $5000. (Submitted: March 2021, Funded: April 2021 - Present). Grant.
  • Moradi, Masoud, Alkire, Linda, Fisk, Raymond P. Library Research Grant, Alkek Library, Texas State University, $470.19. (Submitted: May 6, 2020, Funded: July 16, 2020 - Present). Grant.

Selected Service Activities

Associate Editor
Journal of Services Marketing
August 2018-Present
Associate Editor
The Service Industries Journal
October 2017-Present
Editorial Director
Journal of Service Management
July 2017-Present
2025 Winter AMA Conference
February 2025
SERVSIG - Service Special Interest Group of the American Marketing Association
July 1, 2018-July 2, 2022