Faculty Profiles

Mogull, S. A. (n.d.). Marketing content ethically. In The Routledge handbook of ethics in technical and professional communication. Routledge.

Mogull, S. A. (2024). Audience personas: Audience analysis documentation for rhetorical technical communications. Programmatic Perspectives, 15(1), 190–199.

Mogull, S. A. (2023). Strategy of technical content marketing in an entrepreneurial tech company: Using the funnel-bucket model to guide the messages and media. Technical Communication, 70(2), 43–54.

Mogull, S. A. (2022). Legal and ethical issues in technical content marketing. American Medical Writers Association Journal, 37(1), 54–59.

Mogull, S. A. (2021). Developing technical videos: Genres (or “templates”) for video planning, storyboarding, scriptwriting, and production. Technical Communication, 68(3), 56–75.

Mogull, S. A. (2021). Ethics and practice of knowledge integrity in communicating medical research findings. Rhetoric of Health and Medicine.

Mogull, S. A. (2021). Technical content marketing along the technology adoption lifecycle. Communication Design Quarterly, 9(2), 27–35. Retrieved from https://mogull.wp.txstate.edu/files/2021/09/CDQ_20014_Mogull.pdf

Mogull, S. A. (2019). Genres as silos for technical communication: Considerations for spanning boundaries in academia and industry. In Technical Communication: Beyond the Silos. Paris, France: Hermann Publications.

Mogull, S. A. (2018). Scientific and medical communication: A guide for effective practice. London, UK: Routledge. Retrieved from https://www.routledge.com/Scientific-and-Medical-Communication-A-Guide-for-Effective-Practice/Mogull/p/book/9781138842557

Mogull, S. A. (2018). Primary messages of DTC advertising during the product life cycle: A case study. In 2018 IEEE International Professional Communication Conference (ProComm) Proceedings (pp. 150–158). Piscataway, NJ, USA: IEEE. https://doi.org/10.1109/ProComm.2018.00039

Mogull, S. A. (2017). Accuracy of cited “facts” in medical research articles: A review of study methodology and recalculation of quotation error rate. PLOS ONE, 12(9). https://doi.org/journal.pone.0184727

Mogull, S. A. (2017). Science vs. science commercialization in neoliberalism (extreme capitalism): Examining the conflicts and ethics of information sharing in opposing social systems. In Scientific Communication: Practices, Theories, and Pedagogies (Eds. Han Yu and Kathryn Northcut) (pp. 64–81). London, UK: Routledge. Retrieved from https://www.routledge.com/Scientific-Communication-Practices-Theories-and-Pedagogies/Yu-Northcut/p/book/9781138064782

Mogull, S. A., & Stanfield, C. T. (2015). Current use of visuals in scientific communication. In 2015 IEEE International Professional Communication Conference (IPCC). IEEE. https://doi.org/10.1109/ipcc.2015.7235818

Mogull, S. A., & Balzhiser, D. (2015). Pharmaceutical companies are writing the script for health consumerism. Communication Design Quarterly, 3(4), 35–49.

Mogull, S. A. (2014). Integrating online informative videos into technical communication service courses. IEEE Transactions on Professional Communication, 340–363.

Mogull, S. A., Popham, S., Arduser, L., Cargile-Cook, K., Hovde, M. R., Koerber, A., & Zemliansky, P. (2012). Evaluating the effectiveness of a network of communication channels: Lessons learned from a communication survey in technical communication programs. Programmatic Perspectives.

Mogull, S. A. (2011). A call for new courses to train scientists as effective communicators in contemporary government and business settings [Reprint]. In Qualitative Research in Technical Communication (pp. 189–211). New York, NY, USA: Routledge. Retrieved from https://www.routledge.com/Qualitative-Research-in-Technical-Communication/Conklin-Hayhoe/p/book/9780415876360

Mogull, S. A. (2009). Internet inquiry: Conversations about method. IEEE Transactions on Professional Communication.

Mogull, S. A. (2008). A call for new courses to train scientists as effective communicators in contemporary government and business settings. Technical Communication, 55(4), 357–369. Retrieved from http://www.ingentaconnect.com/search/article?option2=author&value2=mogull&freetype=none&sortDescending=true&sortField=default&pageSize=10&index=1

Mogull, S. A. (2008). Chronology of direct-to-consumer (DTC) advertising regulation in the United States. American Medical Writing Association (AMWA) Journal, 23(3), 106–109. Retrieved from http://s3.amazonaws.com/academia.edu.documents/2579077/AMWA_Journal_-_Mogull_2008.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEA&Expires=1484935842&Signature=ZlDFZB%2BmUhy89MO632qgXxQv3Mo%3D&response-content-disposition=inline%3B%20filename%3DChronology_of_Direct-to-Consumer_Adverti.pdf