Portrait of Dr. Matari Gunter

Dr. Matari Gunter

  • Assoc Professor of Instruction at Department of Management, McCoy College of Business

Biography

Dr. Matari Gunter's Teaching Philosophy
Learning is lifelong. My passion is to motivate millennials and non-traditional students to sharpen their soft-power skills for a successful launch from the classroom to the workplace. The roadmap involves educating, enlightening, and inspiring these young adult minds to engage in effective written and oral communication that targets critical- thinking, problem-solving, and evidence-based reasoning that is clear, concise, and persuasive.
My additional passions include artificial intelligence and business communication, strategic communication, alignment of systems and processes, and increasing organizational efficiencies.

Institutions of Higher Education
Ph.D., School of Business and Leadership, Our Lady of the Lake University, May 2015
M.S., Organizational Leadership, Our Lady of the Lake University, December 2011
B.A., Journalism, Texas A&M University, 1993. Double minor in Spanish and Marketing

Research Interests

What characteristics of podcasts attract business students? Dr. Peter Cardon, University of Southern California, Marshall School of Business, and Dr. Matari Gunter, Texas State University, McCoy College of Business. Analyzing data. Potential Journal- Business and Professional Communication Quarterly.

AI Pedagogy As It Relates to Business Communication. Dr. Timothy Ponce, University of Texas-Arlington; Dr. Theresa Wernimont, Colorado State University; and, Dr. Matari Gunter, Texas State University.

Not Chat GPT: Other Software Used to Build Students’ Communication Skills. Panel discussion. 2023 ABC 88th Annual International Conference, Denver, CO.

AI and Business Communication Research Summit-collaborating with faculty from across the country on designing course assignments, deliverables, and research pathways
Inspiring and encouraging students to participate in Education Abroad

Revising MBA Course-BA 5100C-Executive Level Presentations

Developing hybrid/online curriculum for business communication

Creating a scholarly definition of business communication

Effectively Evaluating Assessment Processes for Business Communication

Artificial Intelligence and Business Communication

Sharp Skills vs Soft Skills

Authentic Leadership

Job Satisfaction

Teaching Interests

Business Communication
Professional Development
Organizational Communication
International Management
Principles of Management
Case Studies in Business Communication
Business Writing
Business Etiquette
Leadership Studies
Effective Leadership
Management/Managerial Communication