Biography and education
Anna M. Turri is the Department Chair and an Associate Professor of Marketing in the McCoy College of Business Administration at Texas State University. She earned a BBA in Finance from Texas A&M University, an MBA from Sam Houston State University, and a Ph.D. in Marketing from the University of Arkansas. Her research focuses on the role technology plays in consumer choice, consumer privacy, consumer processing of label information, and consumer protection issues.
Teaching Interests
Research Interests
Featured grants
- Turri, Anna M (Principal). Toxic Heavy Metals in Baby Food: How Should the FDA and Manufacturers Respond, McCoy College Research Grant, McCoy College of Business, $5000. (Funded: April 2021 - May 2022). Grant.
- Turri, Anna M. (Co-Principal), Zank, Gail (Principal). To Tan or Not to Tan: Exploring Consumer Perceptions of Tanning and the New FDA Sunscreen Labeling Requirements, Research Enhancement Program, Texas State University, $6720. (Funded: January 2014 - December 2014). Grant.
- Turri, Anna M. (Principal). The Effect of Positive Emotions on Choice Overload, Research Enhancement Program, Texas State University, $4000. (Funded: January 2012 - December 2012). Grant.
Featured scholarly/creative works
- Rayburn, S. W., Anderson, S. T., Zank, G. M., Turri, A. M., & Sierra, J. J. (2025). Future Thinking Climate Change: Consumers’ Sustainability Perspectives, Predictions, Preferences, and Paths Forward. Journal of Macromarketing. https://doi.org/https://doi.org/10.1177/02761467251335534
- Turri, A. M., & Watson, A. (2023). Product Assortment, Choice Overload, and Filtering Technology across Retail Contexts. The International Review of Retail, Distribution and Consumer Research, 33(3), 219–239.
- Watson, A., & Turri, A. M. (2022). Product Labels Revealing the Toxic Heavy Metals in Baby Food: Consumer Reaction to Government vs. Self-Regulatory Oversight. In S. Finkelstein, A. Mirabito, & M. Yeh (Eds.), AMA Marketing and Public Policy Conference Proceedings 2022: The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change (Vol. 32, pp. 212–214). Austin, TX: AMA Marketing and Public Policy Conference.
- Sierra, J. J., Hyman, M. R., & Turri, A. M. (2022). Positive Psychology’s Mindset Precursors of Attitude-toward-Advertising-in-General. Journal of Promotion Management, 28(7), 1019–1054. https://doi.org/https://doi.org/10.1080/10496491.2022.2054905
- Sierra, J. J., Hyman, M. R., & Turri, A. M. (2018). Nostalgia and Astrometry as Precursors of Superstitious Beliefs - An Abstract. In N. Krey & P. Rossi (Eds.), Back to the Future: Using Marketing Basics to Provide Customer Value. Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference (pp. 287–288). Coronado, CA: Academy of Marketing Science (AMS) Annual Conference.
Featured awards
- Award / Honor Recipient: 2016 Presidential Distinction Award for Excellence in Teaching, McCoy College of Business Administration. August 2016
- Award / Honor Recipient: 2014 College Achievement Award for Excellence in Scholarly/Creative Activities, McCoy College of Business Administration. August 2014
- Award / Honor Recipient: Favorite Professor, Alpha Chi National Honor Society at Texas State University. April 2014
- Award / Honor Recipient: 2013 College Achievement Award for Excellence in Teaching, McCoy College of Business Administration. August 2013
- Award / Honor Recipient: Faculty Member of the Month, American Marketing Association Collegiate Chapter at Texas State University. February 2012
Featured service activities
- Member
University Leadership Assembly
- Member
McCoy Business Hall of Fame Committee
- Other
Business Leadership Week Coordinating Team
- Board of Directors
McCoy College of Business Foundation
- Member
Policy/Finance Committee, McCoy College of Business Foundation
- Other
Personnel Committee