Scholarly and Creative Works
2018
- Rao, S., Sarabia-Panol, Z., Natesan, C., & Singleton, C. (2018). A Comparative Analysis of Twitter Data in the Aftermath of Floods in India and the Philippines Using the Participatory Communication Model. International Communication Research Journal, 53, 46--70.
2011
- Kemp, E., Natesan, C., & Borders, A. L. (2011). Copyright Liability and Performing Rights Organizations in the United States and India: A Comparative Analysis, 3(November), 1–18.
- Kemp, E., Natesan, C., Borders, A. L., & Kopp, S. W. (2011). Paying the Piper: Performing Rights Organizations and Their Role in the Retail Function, 18.
2009
- Natesan, C., Keeffe, M., & Darling, J. (2009). Enhancement of Global Business Practices: Lessons from the Hindu Bhagavad Gita. European Business Review, 21(3).
2008
- Keeffe, M., Darling, J., & Natesan, C. (2008). Effective 360 degree Management Enhancement: The Role of Style in Developing A Leadership Team. Organization Development Journal, 26(2), 89–107.
2005
- Natesan, C. (2005). The Impact of the Internet on Health Care Services. The Journal of American Academy of Business, 7(2), 247–251.
2004
- Natesan, C., & Natesan, M. (2004). The Internet Marketing Tool in the Classroom. (C. W. Lamb, J. F. Hair, & C. McDaniel, Eds.) (8th ed.). Ohio: Handbook for New Instructors: Getting Started with Great Ideas, to accompany Marketing.
1999
- Smith, K., & Natesan, C. (1999). Consumer Price-Quality Beliefs: Schema Variables Predicting Individual Differences. In E. Arnould & L. Scott (Eds.) (Vol. 26, pp. 562–568). Provo, Utah: Advances in Consumer Research.
1998
- Natesan, C., & Smith, K. (1998). The Internet Educational Tool in the Global Marketing Classroom. Journal of Marketing Education, 20(Summer), 149–160.
- Smith, K., & Natesan, C. (1998). Interpretation and Integration of New Information with Prior Beliefs About the Price-Quality Relationship (pp. 147–155). AMA Winter Educators’ Conference Proceedings.