Skip to main content Dr. Enrique P Becerra
- Professor at Department of Marketing, McCoy College of Business
Service Activities
Ongoing
- Editorial Review Board Member, Journal of Marketing Analytics.
2017 - Present.
- Founder, officer and Vicepresident, Association for Latino Media, Markets, and Communication Research.
April 1, 2015 - Present.
- Editorial Review Board Member, Journal of Advertising Research.
2012 - Present.
- Speaker, Austin AMA.
November 30, 2023 - Present.
- Speaker, Austin AMA.
September 21, 2023 - Present.
- Editorial Review Board Member, ESIC Marketing.
January 2020 - Present.
- Member, Faculty of Color at Texas State (FoCATS).
2019 - Present.
- Officer, Association for Latino Media, Markets and Communication Research.
February 2019 - Present.
- Editorial Review Board Member, International Journal of Hispanic Media.
2018 - Present.
- Reviewer / Referee, Journal of Product and Brand Management.
2015 - Present.
- Reviewer / Referee, Journal of Services Marketing.
2015 - Present.
- Reviewer / Referee, Journal of Business Research.
2013 - Present.
- Reviewer / Referee, Hispanic/Latino Media and Marketing Conference.
2009 - Present.
- Ally of Texas State.
2006 - Present.
2025
- Treasurer, Austin American Marketing Association.
June 2022 - May 2025.
- Board Member, AMA Austin chapter.
June 1, 2022 - May 31, 2025.
2024
- Interim Advisor, American Marketing Association Collegiate Chapter TXST.
October 11, 2024.
- Speaker, Austin Professional Photographers Association.
August 19, 2024.
- Coordinator / Organizer, Association for Latino Media, Markets & Communication Research Conference.
April 1, 2007 - March 2024.
2023
- Member, New department Chair/School Director Training.
May 17, 2021 - May 31, 2023.
- Member, Council of Chairs.
September 2019 - May 31, 2023.
- Chair, Department of Marketing.
September 1, 2019 - May 31, 2023.
2022
- Member, Director School of Criminal Justice and Criminology search.
May 1, 2022 - December 2022.
- Member, MBA Online Task Force.
August 2021 - December 2022.
- Member, Graduate Fulbright Commitee.
August 1, 2022 - September 1, 2022.
- Chair, Finance and Economics Chair Search Committee.
September 15, 2021 - May 15, 2022.
2021
- Member, Restorative Justice Chair/Dean Cohort.
February 2, 2021 - December 15, 2021.
- Presented at a Highschool - recruiting.
August 2021 - October 19, 2021.
- Member, Assistant VP for Enrollment Management & Director of Undergraduate Admissions Search Committee.
June 16, 2021 - August 30, 2021.
- Member, Search Committee - Agricultural Economics Assistant Professor.
March 20, 2021 - June 30, 2021.
- Member, Dean and Chair Cohort Restorative Justice University Process.
April 23, 2021 - May 14, 2021.
2020
- Faculty Consultant, Multicultural Curriculum Transformation Institute.
2020.
- Help Coordinate, International Marketing Class.
2018 - 2020.
- Reviewer / Referee, International Journal of Internet Marketing and Advertising.
2017 - 2020.
- Reviewer / Referee, Cross Cultural Consumer Research Conference.
2009 - 2020.
2019
- Speaker, Monterrey TEC Toluca.
April 25, 2019 - April 26, 2019.
- Reviewer / Referee, Journal of Retailing.
2017 - 2019.
- Reviewer / Referee, Journal of Consumer Affairs.
2015 - 2019.
- Editorial Review Board Member, ESIC Marketing Journal.
2010 - 2019.
- Reviewer / Referee, ESIC Marketing Journal.
2010 - 2019.
- Reviewer / Referee, AMS Conference.
2007 - 2019.
- Chair.
September 1, 2019 - December 31, 2019.
2018
- Reviewer / Referee, Journal of Global Fashion Marketing.
2017 - 2018.
- Internationalization Faculty Advisory Group.
2010 - 2018.
2017
- Co-Chair, Association of Consumer Research Latin America Conference.
2014 - 2017.
- Member, Presidential Award for Excellence in Scholarly/Creative Activities and Presidential Seminar Committee.
2016 - 2017.
- Latino Studies Working Group member.
2015 - 2017.
- Co-Chair, Association for Consumer Research Latin American Conference.
2015 - 2017.
2015
- Member, Organization Committee, Hispanic Media and Marketing Conference.
2015.
- Reviewer / Referee, Internet Research.
2015.
- Reviewer / Referee, Journal of Product and Brand Management.
2012 - 2015.
2014
- Interim Director, Center for the Study of Latino Media and Markets.
2013 - 2014.
- Department of Communications Studies, College of Fine Arts and Communications.
2014.
- Committee member, Planning Committee for the Common Experience: Bridged Stories 2015-2016 academic year.
2014.
- Member, Curriculum Committee.
2009 - 2014.
- Committee Member, Center for the Study of Latino Media & Market – Associate Researcher.
2009 - 2014.
2013
- Reviewer / Referee, Journal of Digital Marketing.
2013.
- Reviewer / Referee, Journal of Vitual Reality.
2013.
- Invited speaker, Branding and Emotions by the Pontificia Universidad Javeriana.
November 2013.
- Spent a year at the Pontificia Universidad Javeriana, Cali, Colombia, doing research on the influence perceptions of insecurity on consumer behavior, and teaching a course on consumer behavior for young executives enrolled in the graduate marketing program.
August 2012 - May 2013.
2012
- Latin Media Conference.
2009 - 2012.
2011
- Panel member, Infusing International Content into your courses (ADA) led by Dr. A. Yazendjian.
March 1, 2011.
2010
- Interviewer, Mock Job Fair for Business Learning Community.
2010.
- Judge, 1st International Spanish Documentary Festival.
2010.
- Judge, International Advertising competition – Mass Comm. Department.
2010.
- Committee Member, Hispanic/Latino Media & Marketing Conference.
2009 - 2010.
- Committee Member, Latin America Business Program Committee.
2005 - 2010.
2009
- Aided the Marketing Search Committee – interviewed candidates at 2009 AMA conference.
2009.
- Member, Graduate College – Industrial Technology – Ms. Lorena del Carmen Barroso.
2009.
2008
- Committee Member, Graduate Policies Committee.
2008.
- Committee Member, Latin America Business Advisory Council Award Banquet.
2008.
- Committee Member, Research Enhancement Program Committee.
2008.
- Reviewer / Referee, Latin America ACR Conference.
2008.
- Sister City Program.
2006 - 2008.
2007
- Member, Graduate College – International Studies – Mr. Javier Mere Prado.
2007.
- Guest Speaker, Kiwanis.
2007.
2006
- Committee Member, Marketing Faculty Search Committee.
2006.
- Panel Member, Latin American Business program in the conference on Race, Ethnicity and Place.
2006.
