Faculty Profiles

Dr. Vishag A Badrinarayanan

Professor — Department of Marketing

MCOY 418

phone: (512) 245-6877

vb16@txstate.edu

Marketing Strategy, Marketing Management, Marketing Metrics, and Marketing Research

Marketing Strategy, Sales Management, Retail Strategy, Brand Strategy

Selected Scholarly/Creative Work

Moradi, M., Dass, M., Arnett, D., & Badrinarayanan, V. A. (2024). The Time-Varying Effects of Rhetorical Signals in Crowdfunding Campaigns. Journal of the Academy of Marketing Science, 1–29. https://doi.org/https://doi.org/10.1007/s11747-023-00943-5
Zihagh, F., Moradi, M., & Badrinarayanan, V. A. (2024). Brand Prominence Perspective on Crowdfunding Success for Aftermarket Offerings: The Role of Textual and Visual Brand Elements. Journal of Product & Brand Management, 33, 91–107. https://doi.org/https://doi.org/10.1108/JPBM-06-2023-4553
Madhavaram, S., Hall, K., Ghosh, A., & Badrinarayanan, V. A. (n.d.). Building Upstream Supplier Capabilities for Downstream Customization: The Role of Collaboration Capital. Journal of Business Logistics, 45(1).
Itani, O., Badrinarayanan, V. A., & Rangarajan, D. (2023). The Impact of Business-to-Business Salespeople’s Social Media Use on Value Co-Creation and Cross/up-selling: The Role of Social Capital. European Journal of Marketing, 57(3), 683–717.
Badrinarayanan, V. A., Madhavaram, S., & Manis, K. T. (2022). Technology-enabled Sales Capability: A Capabilities-based Contingency Framework. Journal of Personal Selling and Sales Management, 42(4), 358–376.

Award / Honor Recipient: Gary V. Woods Research Award, McCoy College of Business. August 2022
Award / Honor Recipient: Presidential Distinction Award, Texas State University. August 2022
Award / Honor Recipient: College Recognition Award (Research), McCoy College of Business. 2017
Award / Honor Recipient: Favorite Professor Award, The Alfred H. Nolle Chapter of the Alpha Chi National College Honor Society. 2014
Award / Honor Recipient: Gary V. Woods Research Award, McCoy College of Business Administration. 2014

Gupta, Aditya (Principal), Badrinarayanan, Vishag A (Co-Principal). Research Enhancement Program (REP) Grant 2020, Texas State University, $1991. (Funded: January 1, 2021 - August 31, 2021). Grant.
Badrinarayanan, Vishag A, Becerra, Enrique P. Research Enhancement Program, Texas State University, $16000. (Submitted: October 2018, Funded: January 2019 - May 2020). Grant.
Badrinarayanan, Vishag A, Becerra, Enrique P. Research Enhancement Program, Texas State University, $16000. (Funded: January 1, 2017 - May 31, 2018). Grant.
Ramachandran, Indu (Principal), Badrinarayanan, Vishag (Supporting). Research Enhancement Program, Texas State University. (Funded: 2014). Grant.
Badrinarayanan, Vishag (Principal), Becerra, Enrique (Co-Principal). Research Enhancement Program Grant, Texas State University, $11040. (Funded: January 2013 - January 2014). Grant.

Editorial Review Board Member

Journal of Personal Selling and Sales Management

2020-Present

Member

College Review Group, College of Fine Arts and Communications

August 2019-Present

Editorial Review Board Member

Journal of Business Research

August 2019-Present

Editorial Review Board Member

European Journal of Marketing

August 2019-Present

Faculty

Center for Professional Sales

2014-Present