Faculty Profiles

Colleges and Departments

Dr. Vishag A Badrinarayanan

  • Professor - Department of Marketing

Education

Doctorate Degree

PhD in Business Administration

Texas Tech University, 2006

Bachelor's Degree

BSC in Physics

University of Madras, 1995

Teaching Interests

Research Interests

  • Gupta, Aditya (Principal), Badrinarayanan, Vishag A (Co-Principal). Research Enhancement Program (REP) Grant 2020, Texas State University, $1991. (Funded: January 1, 2021 - August 31, 2021). Grant.
  • Badrinarayanan, Vishag A, Becerra, Enrique P. Research Enhancement Program, Texas State University, $16000. (Submitted: October 2018, Funded: January 2019 - May 2020). Grant.
  • Badrinarayanan, Vishag A, Becerra, Enrique P. Research Enhancement Program, Texas State University, $16000. (Funded: January 1, 2017 - May 31, 2018). Grant.
  • Ramachandran, Indu (Principal), Badrinarayanan, Vishag (Supporting). Research Enhancement Program, Texas State University. (Funded: 2014). Grant.
  • Badrinarayanan, Vishag (Principal), Becerra, Enrique (Co-Principal). Research Enhancement Program Grant, Texas State University, $11040. (Funded: January 2013 - January 2014). Grant.
View all grants
  • Badrinarayanan, V. A., Becerra, E. P., & Sierra, J. J. (2026). Star Power on the Shelf: The Spillover Effects of Celebrity Brand – Retailer Relationships on Consumer Evaluations of Retailers. Journal of Product & Brand Management, 1–16. https://doi.org/10.1108/JPBM-10-2025-6420 (Quality Indicator: ABDC = A)
  • Gupta, A., Badrinarayanan, V. A., Alkire, L., & Ramachandran, I. (2026). The Countervailing Effects of Job Crafting on Salesperson Ethical Behaviors: The Role of Meaningful Work and Organizational Interventions. Journal of Business Ethics, 203(2), 425-451 (Quality Indicators: FT50; ABDC A; IF 6.3). https://doi.org/10.1007/s10551-025-06003-y
  • Kalra, A., Singh, R., Badrinarayanan, V. A., & Gupta, A. (2025). How Ethical Leadership and Ethical Self-Leadership Enhance the Effects of Idiosyncratic Deals on Salesperson Work Engagement and Performance. Journal of Business Ethics, 196(1), 169–188. https://doi.org/10.1007/s10551-024-05717-9
  • Moradi, M., Dass, M., Arnett, D., & Badrinarayanan, V. A. (2024). The Time-Varying Effects of Rhetorical Signals in Crowdfunding Campaigns. Journal of the Academy of Marketing Science, 1–29. https://doi.org/10.1007/s11747-023-00943-5
  • Zihagh, F., Moradi, M., & Badrinarayanan, V. A. (2024). Brand Prominence Perspective on Crowdfunding Success for Aftermarket Offerings:  The Role of Textual and Visual Brand Elements. Journal of Product & Brand Management, 33, 91–107. https://doi.org/10.1108/JPBM-06-2023-4553
View all scholarly/creative works
  • Award / Honor Recipient: Gary V. Woods Research Award, McCoy College of Business. August 2022
  • Award / Honor Recipient: Presidential Distinction Award, Texas State University. August 2022
  • Award / Honor Recipient: College Recognition Award (Research), McCoy College of Business. 2017
  • Award / Honor Recipient: Favorite Professor Award, The Alfred H. Nolle Chapter of the Alpha Chi National College Honor Society. 2014
  • Award / Honor Recipient: Gary V. Woods Research Award, McCoy College of Business Administration. 2014
View all awards
  1. Editorial Review Board Member

    Journal of Personal Selling and Sales Management

  2. Editorial Review Board Member

    Journal of Business Research

  3. Editorial Review Board Member

    European Journal of Marketing

  4. Other

    Center for Professional Sales

  5. Reviewer / Referee

    Journal of the Academy of Marketing Science

  6. Reviewer / Referee

    Journal of Personal Selling and Sales Management

  7. View all activities