Biography and education
Dr. Ju Long earned bachelor’s and master’s degrees in Business Administration from Renmin University of China, a master’s degree in Social Work from the University of Michigan, and a Ph.D. in Management Information Systems from the University of Texas at Austin. She joined Texas State University in 2004 as an assistant professor, earned tenure and promotion to associate professor in 2010, and was promoted to full professor in 2020. In 2025, she was awarded the Steven R. “Steve” Gregg, Sr. Excellence Professorship.
Her research centers on artificial intelligence applications in healthcare and business, with a focus on AI-enabled patient support systems, generative AI in business applications, and human–AI collaboration. She also investigates technology adoption, user engagement, and motivational factors that influence how individuals and organizations embrace innovation. Her work has been published in leading outlets, including IEEE Computer, IEEE Software, Computer Methods and Programs in Biomedicine, and Journal of Healthcare Management.
Dr. Long has been principal investigator, co-investigator, or senior personnel on projects totaling more than $1 million in funding from the National Institutes of Health, Microsoft, and other agencies. Her contributions have been recognized with multiple nominations for the Texas State University Presidential Awards: for Excellence in Scholarly/Creative Activities, Excellence in Teaching, and Excellence in Service.
Dr. Long has held multiple leadership positions in the McCoy College of Business, including Assistant Chair, Interim Chair, and Chair of the Department of Computer Information Systems and Quantitative Methods. She has also served the broader university community as a Faculty Senator and Chair of the McCoy College Governance Committee.
Her research centers on artificial intelligence applications in healthcare and business, with a focus on AI-enabled patient support systems, generative AI in business applications, and human–AI collaboration. She also investigates technology adoption, user engagement, and motivational factors that influence how individuals and organizations embrace innovation. Her work has been published in leading outlets, including IEEE Computer, IEEE Software, Computer Methods and Programs in Biomedicine, and Journal of Healthcare Management.
Dr. Long has been principal investigator, co-investigator, or senior personnel on projects totaling more than $1 million in funding from the National Institutes of Health, Microsoft, and other agencies. Her contributions have been recognized with multiple nominations for the Texas State University Presidential Awards: for Excellence in Scholarly/Creative Activities, Excellence in Teaching, and Excellence in Service.
Dr. Long has held multiple leadership positions in the McCoy College of Business, including Assistant Chair, Interim Chair, and Chair of the Department of Computer Information Systems and Quantitative Methods. She has also served the broader university community as a Faculty Senator and Chair of the McCoy College Governance Committee.
Teaching Interests
Research Interests
Featured grants
- Long, Ju (Supporting). Neonatal Abstinence Syndrome (NAS) Primer, Reference and Decision Support Tool, National Institutes of Health, Federal, $144200. (Funded: June 2014). Grant.
- White, Garry (Principal), Percent Contribution: %33, Long, Ju (Co-Principal), Percent Contribution: %33, Rowlands, Lauren Marie (Co-Principal), Percent Contribution: %33. Impact of understanding election technology and security, McCoy College, McCoy College of Business Faculty Development Fund, $3000. (Submitted: September 16, 2024, Funded: February 1, 2025 - September 1, 2025). Grant.
- Long, Ju (Supporting). "A Shared Decision-Making Tool to Prevent Substance Abuse", National Institutes of Health -- National Institute on Drug Abuse, Federal, $999300. (Funded: September 2016 - September 2018). Grant.
- Long, Ju (Principal). "Optimize and Scale a Medication-management-as-a-Service (MaaS) solution on Microsoft Azure Cloud Computing Platform", Microsoft Azure Research Award, Private / Foundation / Corporate, $20000. (Funded: August 2015 - Present). Grant.
- Long, Ju (Supporting). A Personalized Messaging System for Cancer Screening, National Center for Advancing Translational Sciences, Federal. (Funded: August 2012 - February 2014). Grant.

Featured scholarly/creative works
- Yuan, M. J., Lospoy, C., Lai, S., Snewin, J., & Long, J. (n.d.). Trust, but verify. IEEE Computer.
- Long, J., Yuan, M. J., & Johnson, R. K. (2018). A Shared Decision-Making Tool to Prevent Substance Abuse: Study Protocol. JMIR Research Protocols, 7(1). https://doi.org/10.2196/resprot.7650
- Long, J., & Yuan, M. J. (2017). A Novel Clinical Decision Support Algorithm for Constructing Complete Medication Histories. Computer Methods and Programs in Biomedicine, 145(July 2017), 127–133. https://doi.org/10.1016/j.cmpb.2017.04.004
- Long, J., Yuan, M. J., & Poonawala, R. (2016). An Observational Study to Evaluate the Usability and Intent to Adopt of an Artificial Intelligence-powered Medication Reconciliation Tool. Interactive Journal of Medical Research, 5(2).
- Yuan, J., Finley, G. M., Long, J., Mills, C., & Johnson, K. (2013). User Interface and Workflow Design and Evaluation of a Bedside Nursing Clinical Decision Support System. Interactive Journal of Medical Research, 2(1).
Featured awards
- Award / Honor Recipient: Steven R. “Steve” Gregg, Sr. Excellence Professorship, McCoy College of Business. January 1, 2025 - Present
- Award / Honor Recipient: College Achievement Award for the Presidential Award for Excellence in Service, McCoy College of Business Administration. 2015
- Award / Honor Recipient: Dean Nominee for Presidential Award for Excellence in Scholarly / Creative Activities, Texas State University. 2011
- Award / Honor Recipient: Dean Nominee for Presidential Award for Excellence in Teaching, Texas State University. 2009
- Award / Honor Recipient: Dean Nominee for Presidential Award for Excellence in Scholarly / Creative Activities, Texas State University. 2007

Featured service activities
- Member
College Review Group
- Member
Task Force on AI
- Member
Dean's Faculty Advisory Board
- Member
Teaching Innovation Committee
- Chair
Personnel Committee
- University Mentor
Training course for AITP/ITSA regional/national competitions