Faculty Profile for Dr. Ju Long

Biography Section

Biography and Education

Dr. Long earned bachelor and master’s degrees in Business Administration from Renmin University in China, a master’s degree in Social Work from the University of Michigan, and a Ph.D. in Management Information Systems from the University of Texas at Austin. After completing her doctorate, Dr. Long joined Texas State University as an assistant professor in 2004. Dr. Long earned tenure and promotion to associate professor in 2010, and promotion to full professor in 2020. Dr. Long has served as the Assistant Chair of the department from 2016 to 2017, the Interim Chair of the department from 2017 to 2018, and the Department Chair from 2018 to 2020. Dr. Long has held several positions on campus including Faculty Senator (2014–2016) and Chair of McCoy College of Business Administration Governance Committee (2014–2016).

Dr. Long’s research interests predominantly focus on developing applications that engage patients in active participation in their healthcare. Her expertise in technology innovation and diffusion are applied in many aspects of healthcare technology research, including patients’ self-efficacy beliefs towards new technology, patient engagements, and motivational factors for active participation and adherence. Dr. Long has been the principal investigator, co-principal investigator, and senior personnel on research projects with more than $1 million in funding from the National Institutes of Health, Microsoft, and others. She has published in many peer-reviewed journals, including Computer Methods and Programs in Biomedicine, Journal of Healthcare Management, and Interactive Journal of Medical Research. She has been named the dean’s nominee for the Presidential Award for Excellence in Scholarly/Creative Activities (2007, 2011), the dean’s nominee for the Presidential Award for Excellence in Teaching (2009), and the dean’s nominee for the Presidential Award for Excellence in Service (2015).

Teaching Interests

IT Project Management and IT Product Management: Strategies, Technologies, and Applications, Software Development, Enterprise Information Systems.

Research Interests

Develop applications that engage patients in active participation in their health care, especially cancer screenings and substance abuse screenings. My research and expertise in technology innovation and diffusion can be applied in many aspects of research area, including patients’ self-efficacy beliefs towards new technology, patient engagements, and motivational factors of active participation. My technical expertise in information systems and statistical analysis add value to the research in designing and implementing the data collection system, and in interpreting the data collected from the users.