Faculty Profiles

Colleges and Departments

Dr. Ayan Ghosh Dastidar

  • Assistant Professor - Department of Marketing
  • Ghosh Dastidar, A., Sunder, S., & Shah, D. (2023). Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis. Journal of Marketing, 87(3), 337–358. https://doi.org/10.1177/00222429221130011
  • Mora Cortez, R., Johnston, W. J., & Ghosh Dastidar, A. (2023). Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales? Journal of Business Research, 155, 113388. https://doi.org/10.1016/j.jbusres.2022.113388
  • Mora Cortez, R., & Ghosh Dastidar, A. (2022). A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality. Journal of Business Research, 145, 92–105. https://doi.org/10.1016/j.jbusres.2022.02.086
  • Ghosh Dastidar, A. (2019). Customer-centric marketing: what, how, and why do customer habits matter? In Handbook on Customer Centricity (pp. 157–179). Edward Elgar Publishing. https://doi.org/https://doi.org/10.4337/9781788113601.00014
  1. Editorial Review Board Member

    Journal of Business Research