Faculty Profiles

Featured scholarly/creative works

• Blaugrund, E. B., & Holguin, J. (2023). STUDENT JOB PREPAREDENESS AND THE MOTIVATION FOR CAREER INTEREST IN SOCIAL MEDIA MARKETING.
• Blaugrund, E. B., & Holguin, J. (2022). POINTS, PRESIDENTS, AND THE PUSH FOR KNOWLEDGE: UNRELATED COURSE CONTENT AND THE MOTIVATION TO SUCCEED.
• Blaugrund, E. B., & Holguin, J. (2019). Deviant Behavior in Sales: Positive, Negative or Indifferent?, 19(1), 38–50. Retrieved from https://cob.niu.edu/academics/marketing/certificates/journal-of-selling/archive.shtml
• Blaugrund, E. B., & Holguin, J. (2016). Unplanned Yet Intentional Cheating in the Classroom: Opportunity or Accident?
• Baca, E. E., Holguin, J., & Stratemeyer, A. W. (2005). Direct‐to‐consumer advertising and young consumers: building brand value. Journal of Consumer Marketing, 22(7), 379–387. https://doi.org/10.1108/07363760510631110