Biography
Stacey L. Sanders is an assistant professor of instruction in the McCoy College of Business at Texas State University. She earned a BA from Virginia Tech and an MBA from Texas State University.
Research Interests
Marketing education and pedagogy; internal branding and communication in higher education; operational efficiency and resource strategy in student success divisions; professional development and retention of higher education staff; service marketing in institutional settings.
Teaching Interests
Principles of Marketing, Marketing Research, Services Marketing, and Integrated Marketing Communications. I emphasize experiential and active-learning approaches that connect marketing theory to real-world application. My teaching incorporates case-based learning, AI-supported engagement tools, and student-driven projects that build analytical and communication skills relevant to today’s marketing environment.