Faculty Profile for Dr. Cosette Joyner Martinez

profile photo for Dr. Cosette Joyner Martinez
Dr. Cosette Joyner Martinez
Associate Professor — School of Family & Consumer Sciences
FCS 141
phone: (512) 245-2155
Scholarly/Creative Work
Awards
Grants
Service

Biography Section

Biography and Education

 After working in the fashion industry for 15 years, Dr. Joyner Martinez earned her advanced degrees in Apparel and Textiles from Kansas State University before working for Oklahoma State University for 12 years. Joining the faculty as an Associate Professor in the School of Family & Consumer Sciences at Texas State University in 2023, she teaches courses related to the social psychology of clothing, sustainable fashion, and product development. Her research has focused on educational mechanisms for sustainable consumption, exploring how personal style and authenticity, minimalism, and mindful consumption may encourage more meaningful relationships with the clothes. Her current work focuses on the role of spirituality and spiritual practice as mechanisms for mindful consumption, as described in her 2020 publication, Fashion & the Buddha in the Clothing and Textiles Research Journal. She is an international scholar with over 40 peer-reviewed publications and has conducted several large-scale federally-funded research projects. Her publications can be found in the premier sustainability- and fashion-related journals, including the International Journal of Sustainability in Higher Education, International Journal of Consumer Studies, the Journal of Cleaner Production, and Cleaner and Responsible Consumption. She is a board member for the Sustainable Fashion Consumption Network, an international working group that investigates the mechanisms and barriers to sustainable fashion consumption. She also serves on the editorial board for the International Journal of Sustainable Fashion and Textiles. Dr. Joyner Martinez is a graduate of the Osage Forest of Peace School of Spiritual Direction, and she holds a teacher certification from the Mindfulness Institute for Emerging Adults. She created The Mindful Dresser (themindfuldresser.com) as an outreach platform for clothing users who are interested in evolving their relationship to clothing and to encourage other scholars to consider spirituality as an important aspect of experience that deserves more attention in consumer behavior scholarship.

Teaching Interests

 Visual communication, fashion technologies, sustainability education

Research Interests

 Sustainability education, sustainable consumption, mindfulness

Selected Scholarly/Creative Work

  • Dao, J., & Joyner Martinez, C. M. (2024). Defining sustainable clothing use: A taxonomy for future research. International Journal of Consumer Studies, 48(2), e13033. https://doi.org/https://doi.org/10.1111/ijcs.13033
  • Joyner Martinez, C. M., & Dao, J. (2023). Practical Approaches to Teaching Sustainability: Key Competencies. In Spirituality: Competence and pedagogy for sustainability education. (pp. 45–51). U.S.: Sustainability Curriculum Consortium (SCC) and Association for the Advancement of Sustainability in Higher Education (AASHE). Retrieved from https://www.curriculumforsustainability.org/scc-aashe-key-competencies-book/
  • Joyner Martinez, C. M., & Vladimirova, K. (2023). Fashion Futures 2040. International Network for Sustainable Fashion Consumption. Retrieved from https://sustainablefashionconsumption.org/projects-2/fashion-futures-2040/
  • Vladimirova, K., Henninger, C. E., Joyner Martinez, C. M., Iran, S., Diddi, S., Durrani, M., … Wallaschkowski, S. (2022). Fashion consumption during COVID-19: Comparative analysis of changing practices across nine countries and implications for sustainability. Cleaner and Responsible Consumption, 5, 100056. https://doi.org/https://doi.org/10.1016/j.clrc.2022.100056
  • Joyner Armstrong, C. M. (2021). Fashion and the Buddha: What Buddhist economics and mindfulness have to offer sustainable consumption. Clothing & Textiles Research Journal, 39(2), 91–105. https://doi.org/https://doi.org/10.1177/0887302X20917457

Selected Awards

  • Award / Honor Nominee: Teaching Excellence Award/Regents Distinguished Award, Oklahoma State University. 2022
  • Award / Honor Recipient: Clothing & Textiles Research Journal's Top 10 Cited Paper, International Textile and Apparel Association. 2015 - 2019
  • Award / Honor Recipient: Best Paper Award. Third Place, Sustainable Production and Consumption. 2018
  • Award / Honor Recipient: Outstanding Advisor Award, College of Human Sciences. 2018
  • Award / Honor Nominee: Regents Distiguished Teaching Award. 2018

Selected Grants

  • Liang, Yuli (Principal), Hustvedt, Gwendolyn (Co-Principal), Joyner Martinez, Cosette Marie (Co-Principal). Technology and Leadership Education Network for Texas Students, USDA NIFA, Federal, $50000. (Funded: September 1, 2024 - August 31, 2025). Grant.
  • Fiore, A.M. (Principal), Chung, T. (Co-Principal), J., Hurst (Co-Principal), Niehm, L. (Co-Principal), Sadachar, A. (Co-Principal), Sanders, E. (Co-Principal), Bhandari, V. (Co-Principal), Armstrong, C. M. (Co-Principal), Swinney, J. (Co-Principal), Pookalangara, S. (Co-Principal). A multi-dimensional approach to meet 21st century retailing education and industry challenges for India and the U.S., Indo-U.S. 21st century Knowledge Initiative, Federal, $299255. (Funded: May 2016 - 2019). Grant.
  • Joyner Martinez, C. M., Liang, Y. (Co-Principal), Hustvedt, G. (Co-Principal), Underhill, B. (Co-Principal). Creating opportunities for undergraduates to participate in research (COUTURE): Continuing an undergraduate research learning community in fashion merchandising program undergraduate research learning communities grant, College of Applied Arts, Texas State University, $5000. (Funded: August 2024 - August 2025). Grant.
  • Liang, Yuli (Principal), Joyner Martinez, Cosette Marie (Co-Principal), Hustvedt, Gwendolyn (Co-Principal), Underhill, Barry Alan (Co-Principal). Create Opportunities for Undergraduates to Participate in Research: Initiating an Undergraduate Research Learning Community in Fashion Merchandising Program, Texas State University, $5000. (Funded: September 1, 2023 - May 31, 2024). Grant.
  • Armstrong, C. M. (Principal). The development of an online clothes-swapping network for Oklahoma State University, Riata Faculty Fellowship, Private / Foundation / Corporate, $7000. (Funded: 2015 - 2018). Grant.

Selected Service Activities

Editorial Review Board Member
International Journal of Sustainable Fashion and Textiles
2022-Present
Executive Committee Member
Sustainable Fashion Consumption Network
January 2022-Present
Attendee / Participant
The New York Academy of Sciences
June 27, 2018-Present
Member
Product Life times and the Environment (PLATE) Scientific Advisory Committee
September 18, 2018-September 2024
Member
Sustainability Council
August 2023-August 2024