Faculty Profiles

Sussman, K. L., & Carter, D. W. (n.d.). Detecting Effects of AI-Mediated Communication on Language Complexity and Sentiment∗. In WWW Companion ’25: Companion Proceedings of the ACM Web Conference 2025 Proceedings. https://doi.org/10.1145/3701716.3717543

Sussman, K. L., Looi, J., & Park, H. (2024). Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch. Journal of Current Issues and Research in Advertising, (Special Issue “Emerging Issues in Computational Advertising”). https://doi.org/10.1080/10641734.2024.2383695

Anderson, J., Sussman, K. L., & Song, G. (2024). To be woke or not to be woke? An exploration of the moral foundations of conservative rejection of brand activism. Journal of Interactive Advertising.

Sussman, K. L., Looi, J., Bright, L., & Wilcox, G. (2024). How does fear drive the news of the day? Examining bi-directional temporal relationships between fear and the topic salience of political issues on Twitter. In The Darker Side of Social Media. Routledge.

Hendricks, A., Sussman, K. L., & Iyer, P. (2024). Emotional Contagion as the New Propaganda? Fear and Anger Framing Effects in Facebook Political Advertising on Engagement. In Social Media 2020 Presidential Campaign.

Sussman, K. L., Sciarrano, J., Wilcox, G., & Bright, L. (2024). Audience response to brand activism: An alignment evaluation framework. Journal of Brand Strategy.

Hotker, P., Garg, R., & Sussman, K. L. (2023). Strategic Social Media Marketing: An Empirical Analysis of Sequential Advertising. Production and Operations Management, 32(12). https://doi.org/10.1111/poms.14075

Sussman, K. L., Bouchacourt, L., Bright, L., Wilcox, G., Mackert, M., Norwood, A., & Altillo, B. (2023). COVID-19 topics and emotional frames in vaccine hesitation: A social media text and sentiment analysis. Digital Health, (9). https://doi.org/10.1177/20552076231158

Sussman, K. L., Bouchacourt, L. M., Bright, L. F., Wilcox, G. B., Mackert, M., Norwood, A., & Altillo, B. (2023). COVID-19 Vaccine Hesitation in Online Consumers: Social Media Textual Analysis (Preprint). JMIR Publications Inc. https://doi.org/10.2196/preprints.29569

Bouchacourt, L., Henson-García, M., Sussman, K. L., Mandell, D., Wilcox, G., & Mackert, M. (2023). Web-Based Conversations Regarding Fathers Before and During the COVID-19 Pandemic: Qualitative Content Analysis. JMIR Pediatrics and Parenting, 6, e40371. https://doi.org/10.2196/40371

Sussman, K. L., Bright, L., & Wilcox, G. (2022). Digital consumer engagement: examining the impact of native advertising exposure in a social network. Journal of Research in Interactive Marketing, 1–18. https://doi.org/10.1108/JRIM-10-2021-0265

Anderson, J. T., Bouchacourt, L. M., Sussman, K. L., Bright, L. F., & Wilcox, G. B. (2022). Telehealth adoption during the COVID-19 pandemic: A social media textual and network analysis. Digital Health. https://doi.org/10.1177/20552076221090041

Bright, L., Sussman, K. L., Hendricks, A., & Wilcox, G. (2022). A deeper look at the 2020 Facebook boycott and related themes of misinformation: A text mining analysis of topics, emotion and sentiment. Journal of Brand Strategy, 11(1), 65–79.

Lee, J. A., Sudarshan, S., Sussman, K. L., Bright, L., & Eastin, M. (2021). Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism. International Journal of Advertising, 41(1), 78–100. https://doi.org/10.1080/02650487.2021.1964226

Bright, L., Sussman, K. L., & Wilcox, G. (2021). Reaching the tipping point: A critical analysis of the #deletefacebook movement. Journal of Data Protection & Privacy, 4(4), 332–346.

Bright, L., Sussman, K. L., & Wilcox, G. (2021). Facebook, trust, and privacy in an election year: Balancing politics and advertising. Journal of Digital & Social Media Marketing, 8(4), 332–346.

Sussman, K. L., Bright, L., & Wilcox, G. (2021). More is (not always) better: A multi-year analysis of advertising effects on ad recall. Journal of Marketing Development and Competitiveness, (15). https://doi.org/10.33423/jmdc.v15i4.4772

Sussman, K. L. (2021). Detecting effects of misinformation through emotion and trace behavior. Information Systems: Behavioral & Social Methods eJournal.

Wilcox, G., Sussman, K. L., & Chung, A. (2018). Social media’s return on investment in an integrated marketing campaign: Media mix modeling. Journal of Digital & Social Media Marketing, 6(2), 181–190.

Wilcox, G., & Sussman, K. L. (2014). Lead-generating social media strategies using the social media performance model: The B2B connection. Journal of Digital & Social Media Marketing, 2(1), 70–78.