Faculty Profiles

Ringler, C., & Sirianni, N. J. (2025). Paralanguage and the Charismatic Spokesperson: The Impact of Vocal Amplitude on Charisma, Auditory Looming, and Customer Engagement. Journal of Business Research, 193(April). https://doi.org/10.1016/j.jbusres.2025.115345

Ringler, C., Sirianni, N. J., Peck, J., & Gustafsson, A. (2024). Does Your Demonstration Tell the Whole Story? How a Process Mindset and Social Presence Impact the Effectiveness of Product Demonstrations. Journal of the Academy of Marketing Science, 52(2), 512–530. https://doi.org/10.1007/s11747-023-00934-6

Christenson, B., Ringler, C., & Sirianni, N. J. (2023). Speaking Fast and Slow: How Speech Rate of Digital Assistants Affects Likelihood to Use. Journal of Business Research, 163(August). https://doi.org/10.1016/j.jbusres.2023.113907

Ringler, C., Sirianni, N. J., & Christenson, B. (2021). The Power of Consequential Product Sounds. Journal of Retailing, 97(2), 288–300. https://doi.org/10.1016/j.jretai.2020.09.002

Robinson, S. G., Sirianni, N. J., & Lemon, K. N. (2020). Understanding Customer Responses to Firm-Controlled Touch Points. Marketing Science Institute Report.

Magnusson, P., Westjohn, S., & Sirianni, N. J. (2019). Beyond Country Image Favorability: How Brand Positioning via Country Personality Stereotypes Enhances Brand Evaluations. Journal of International Business Studies, 50(3), 318–338. https://doi.org/10.1057/s41267-018-0175-3

Ringler, C., Sirianni, N. J., Gustafsson, A., & Peck, J. (2019). Look but Don’t Touch! The Impact of Active Interpersonal Haptic Blocking on Compensatory Touch and Purchase Behavior. Journal of Retailing, 95(4), 186–203. https://doi.org/10.1016/j.jretai.2019.10.007

Otterbring, T., Ringler, C., Sirianni, N. J., & Gustafsson, A. (2018). The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers’ Status Signaling Consumption. Journal of Marketing Research. https://doi.org/10.1509/jmr.15.0247

Lariviere, B., Bowen, D., Andressen, T. W., Kunz, W., Sirianni, N. J., Voss, C., … De Keyser, A. (2017). Service Encounter 2.0: An Investigation into the Roles of Technology, Employees, and Customers. Journal of Business Research, 79, 238–246. https://doi.org/10.1016/j.jbusres.2017.03.008

Zablah, A. R., Sirianni, N. J., Korschun, D., Gremler, D. D., & Beatty, S. E. (2017). Emotional Convergence in Service Relationships:  The Shared Frontline Experience Customers and Employees. Journal of Service Research, 20(1), 76–90. https://doi.org/10.1177/1094670516675405

Giebelhausen, M., Chan, E., & Sirianni, N. J. (2016). Fitting Restaurant Service Style to Brand Image for Greater Customer Satisfaction. Cornell Center for Hospitality Research Report, 16(9), 3–10. Retrieved from https://hdl.handle.net/1813/71231

Gustafsson, A., Aksoy, L., Brady, M., McColl-Kennedy, J., Sirianni, N. J., Wittel, L., & Wunderlich, N. (2015). Conducting Service Research That Matters. Journal of Services Marketing, 29: Special Issue: "Fresh Thinking in Services Marketing"(6/7), 425–429. https://doi.org/10.1108/JSM-02-2015-0103

Fombelle, P., Sirianni, N. J., Goldstein, N., & Cialdini, R. (2015). Let Them All Eat Cake: Providing VIP Services Without the Cost of Exclusion for Non-VIP Customers. Journal of Business Research, 68(9), 1987–1996. https://doi.org/10.1016/j.jbusres.2015.01.018

Hill, K., Fombelle, P., & Sirianni, N. J. (2015). Shopping Under the Influence of Curiosity: How Retailers Use Mystery to Drive Purchase Motivation. Journal of Business Research, 69: Special Issue: "Shopper Marketing"(3), 1028–1034. https://doi.org/10.1016/j.jbusres.2015.08.015

Giebelhausen, M., Robinson, S. G., Sirianni, N. J., & Brady, M. K. (2014). Touch vs. Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters. Journal of Marketing, 78(4), 113–124. https://doi.org/10.1509/jm.13.0056

Bolton, R., Gustafsson, A., McColl-Kennedy, J., Sirianni, N. J., & Tse, D. (2014). Small Details that Make Big Differences: a Radical Approach to Consumption Experience as a Firm’s Differentiating Strategy. Journal of Service Management, 25: Special Issue:"Marketing as the Organization's Core Strategy"(2), 253–274. https://doi.org/10.1108/JOSM-01-2014-0034

Sirianni, N. J., Bitner, M., Brown, S., & Mandel, N. (2013). Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning. Journal of Marketing, 77(6), 108–123. https://doi.org/10.1509/jm.11.0485

Lastovicka, J., & Sirianni, N. J. (2013). Beloved Material Possessions: Ends or Means? In Routledge Companion to Identity and Consumption (pp. 52–62).

Bettencourt, L., Brown, S., & Sirianni, N. J. (2013). The Secret to True Service Innovation. Business Horizons, 56(1), 13–22. https://doi.org/10.1016/j.bushor.2012.09.001

Lastovicka, J., & Sirianni, N. J. (2011). Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love. Journal of Consumer Research, 38(2), 323–342. https://doi.org/10.1086/658338

Jackson, Jr., D., & Sirianni, N. J. (2009). Building the Bottom Line by Developing the Frontline: Career Development for Service Employees. Business Horizons, 52(3), 279–287. https://doi.org/10.1016/j.bushor.2009.01.005