Faculty Profiles

Colleges and Departments

Dr. Yuli Liang

  • Associate Professor - School of Family & Consumer Sciences
Portrait of Dr. Yuli Liang

Education

Doctorate Degree

PhD in Human Ecology

Apparel Merchandising

Louisiana State Univ A&M College, 2016

Master's Degree

MED in Geographical Education

South China Normal University, 2012

Bachelor's Degree

BS in Geoscience

South China Normal University, 2010

Teaching Interests

Research Interests

  • Liang, Yuli (Principal), Hustvedt, Gwendolyn (Co-Principal), Joyner Martinez, Cosette Marie (Co-Principal). Technology and Leadership Education Network for Texas Students, USDA NIFA, Federal, $50000. (Funded: September 1, 2024 - August 31, 2026). Grant.
  • Joyner Martinez, C. M. (Principal), Percent Contribution: %40, Liang, Y. (Co-Principal), Percent Contribution: %30, Hustvedt, G. (Co-Principal), Percent Contribution: %25, Underhill, B. (Co-Principal), Percent Contribution: %5. Creating opportunities for undergraduates to participate in research (COUTURE): Continuing an undergraduate research learning community in fashion merchandising program undergraduate research learning communities grant, College of Applied Arts, Texas State University, $7000. (Funded: August 2024 - August 2025). Grant.
  • Liang, Yuli (Principal), Hustvedt, Gwendolyn (Co-Principal). FCS: Using Technology for Underserved Rural Entrepreneurs (FUTURE), Research Enhancement Program, Texas State University, $15996. (Submitted: October 7, 2022, Funded: January 17, 2023 - December 31, 2024). Grant.
  • Liang, Yuli (Principal). VISTA: Virtual Intelligent Styling & Try-on Assistant, Research Enhancement Program, Texas State University, $12000. (Submitted: October 8, 2025, Funded: January 12, 2026 - May 31, 2027). Grant.
  • Liang, Yuli. FITS: Fashion Intelligence Try-on System, Amazon Web Services, Private / Foundation / Corporate, $20000. (Funded: September 1, 2025 - August 31, 2026). Grant.
View all grants
  • Kiper, E., & Liang, Y. (2025). Do AI-generated fashion ads work as effectively as real fashion ads? An eye-tracking comparison of consumers’ visual attention. Journal of Global Fashion Marketing. https://doi.org/10.1080/20932685.2025.2548548
  • Liang, Y., & Lee, S.-H. (2024). An eye-tracking study: Do consumers’ gender, ethnicity, and fashion interest affect their visual attention to fashion models in advertisements? International Journal of Fashion Design, Technology and Education, 1–12. https://doi.org/10.1080/17543266.2024.2409082
  • Hustvedt, G., & Liang, Y. (2022). The decision to sew: Making face masks during the COVID-19 Pandemic. International Journal of Fashion Design, Technology and Education, 15(3), 287–296. https://doi.org/10.1080/17543266.2022.2043944
  • Liang, Y., Lee, S.-H., & Workman, J. E. (2021). How do consumers perceive mobile self-checkout in fashion retail stores? International Journal of Retail & Distribution Management, 50(6), 677–691. https://doi.org/10.1108/ijrdm-08-2020-0299
  • Lee, S.-H., Liang, Y., & Qin, J. (2021). [Review of Can consumers’ visual attention be predictable? A saliency modeling-based approach on fashion advertisements, by Y. Chen & A. Mahdi]. International Journal of Fashion Design, Technology and Education, 14(3), 253–262. https://doi.org/10.1080/17543266.2021.1925354
View all scholarly/creative works
  • Award / Honor Recipient: ITAA Paper of Distinction Award in the Design/Product Development Track, International Textiles and Apparel Association. November 2021
  • Award / Honor Recipient: 2026 College of Applied Arts Scholarship Award, Texas State University College of Applied Arts. August 14, 2026
  • Award / Honor Recipient: 2025 College Achievement for Excellence in Scholarly/Creative Activities, Texas State University College of Applied Arts. August 22, 2025
  • Award / Honor Recipient: ACRA Best Track Paper Award in Fashion Clothing Consumer and Behavior track, American Collegiate Retailing Association. March 4, 2022
  • Award / Honor Recipient: International Textile and Apparel Association Best Paper Award: Doctoral level 2nd place, International Textiles and Apparel Association. November 18, 2017
  1. Organizer

    Cotton Field Trip

  2. Other

  3. Organizer

    Cotton Field Trip

  4. Other

    Special Issue “Sustainable Marketing and Consumer Management,” Sustainability

  5. Member

    School of Family and Consumer Sciences Curriculum Committee

  6. Reviewer / Referee

    Marketing Intelligence and Planning

  7. View all activities