Faculty Profile for Dr. Yuli Liang

profile photo for Dr. Yuli Liang
Dr. Yuli Liang
Assistant Professor — School of Family & Consumer Sciences
FCS FCS
phone: (512) 245-4650
Scholarly/Creative Work
Awards
Grants
Service

Biography Section

Teaching Interests

 Global sourcing and fashion, Fashion consumer behavior, Planning, allocation, and buying

Research Interests

 Fashion technology, Visual retailing, Retailing in multiple channels, Consumer behavior in digital commerce

Selected Scholarly/Creative Work

  • Liang, Y., & Lee, S.-H. (2024). An eye-tracking study: Do consumers’ gender, ethnicity, and fashion interest affect their visual attention to fashion models in advertisements? International Journal of Fashion Design, Technology and Education, 1–12. https://doi.org/10.1080/17543266.2024.2409082
  • Hustvedt, G., & Liang, Y. (2022). The decision to sew: Making face masks during the COVID-19 Pandemic. International Journal of Fashion Design, Technology and Education, 15(3), 287–296. https://doi.org/10.1080/17543266.2022.2043944
  • Liang, Y., Lee, S.-H., & Workman, J. E. (2021). How do consumers perceive mobile self-checkout in fashion retail stores? International Journal of Retail & Distribution Management, 50(6), 677–691. https://doi.org/10.1108/IJRDM-08-2020-0299
  • Lee, S.-H., Liang, Y., & Qin, J. (2021). [Review of Can consumers’ visual attention be predictable? A saliency modeling-based approach on fashion advertisements, by Y. Chen & A. Mahdi]. International Journal of Fashion Design, Technology and Education, 14(3), 253–262. https://doi.org/10.1080/17543266.2021.1925354
  • Liang, Y., Lee, S.-H., & Kiper, E. R. (2025). Eye-Tracking fashion: Assessing the influence of consumer traits on visual attention on fashion advertisements. In International Textile and Apparel Association Annual Conference Proceedings. https://doi.org/10.31274/itaa.18729

Selected Awards

  • Award / Honor Recipient: ITAA Paper of Distinction Award in the Design/Product Development track, International Textiles and Apparel Association. 2021
  • Award / Honor Recipient: ACRA Best Track Paper Award in Fashion Clothing Consumer and Behavior track, American Collegiate Retailing Association. March 4, 2022
  • Award / Honor Recipient: International Textile and Apparel Association Best Paper Award: Doctoral level 2nd place, International Textiles and Apparel Association. November 18, 2017

Selected Grants

  • Liang, Yuli (Principal), Hustvedt, Gwendolyn (Co-Principal), Joyner Martinez, Cosette Marie (Co-Principal). Technology and Leadership Education Network for Texas Students, USDA NIFA, Federal, $50000. (Funded: September 1, 2024 - August 31, 2026). Grant.
  • Joyner Martinez, C. M., Liang, Y. (Co-Principal), Hustvedt, G. (Co-Principal), Underhill, B. (Co-Principal). Creating opportunities for undergraduates to participate in research (COUTURE): Continuing an undergraduate research learning community in fashion merchandising program undergraduate research learning communities grant, College of Applied Arts, Texas State University, $7000. (Funded: August 2024 - August 2025). Grant.
  • Liang, Yuli (Principal), Joyner Martinez, Cosette Marie (Co-Principal), Hustvedt, Gwendolyn (Co-Principal), Underhill, Barry Alan (Co-Principal). Create Opportunities for Undergraduates to Participate in Research: Initiating an Undergraduate Research Learning Community in Fashion Merchandising Program, College of Applied Arts, Texas State University, $6000. (Funded: September 1, 2023 - May 31, 2024). Grant.
  • Liang, Yuli (Principal), Hustvedt, Gwendolyn (Co-Principal). FCS: Using Technology for Underserved Rural Entrepreneurs (FUTURE), Texas State University, $15996. (Submitted: October 7, 2022, Funded: January 17, 2023 - December 31, 2024). Grant.
  • Liang, Yuli (Principal). Create Opportunities for Undergraduates to Participate in Research: Initiating an Undergraduate Research Learning Community in Fashion Merchandising Program, College of Applied Arts, Texas State University, $6000. (Funded: September 1, 2022 - May 31, 2023). Grant.

Selected Service Activities

Co-Chair
International Textiles and Apparel Association - Sustainability/Social Responsibility track
January 1, 2024-Present
Reviewer / Referee
BMC Psychology
December 11, 2023-Present
Reviewer / Referee
Fashion Practice
December 8, 2023-Present
Reviewer / Referee
Cogent Business and Management
July 2023-Present
Member
International Textiles and Apparel Association - Student Best Paper Awards Committee
January 1, 2023-Present