Faculty Profile for Dr. Yuli Liang

profile photo for Dr. Yuli Liang
Dr. Yuli Liang
Assistant Professor — School of Family & Consumer Sciences
phone: (512) 245-4650

Biography Section

Teaching Interests

Global sourcing and fashion, Fashion consumer behavior, Planning, allocation, and buying

Research Interests

Fashion technology, Visual retailing, Retailing in multiple channels, Consumer behavior in digital commerce

Selected Scholarly/Creative Work

  • Hustvedt, G., & Liang, Y. (2022). The decision to sew: Making face masks during the COVID-19 Pandemic. International Journal of Fashion Design, Technology and Education. Retrieved from https://doi.org/10.1080/17543266.2022.2043944
  • Liang, Y., Lee, S.-H., & Workman, J. E. (2021). How do consumers perceive mobile self-checkout in fashion retail stores? International Journal of Retail & Distribution Management. Retrieved from https://doi.org/10.1108/IJRDM-08-2020-0299
  • Lee, S.-H., Liang, Y., & Qin, J. (2021). [Review of Can consumers’ visual attention be predictable? A saliency modeling-based approach on fashion advertisements, by Y. Chen & A. Mahdi]. International Journal of Fashion Design, Technology and Education, 14(3), 253–262. Retrieved from https://doi.org/10.1080/17543266.2021.1925354
  • Liang, Y., Lee, S.-H., & Workman, J. E. (2020). Implementation of Artificial Intelligence in fashion: Are consumers ready? Clothing and Textiles Research Journal, 38(1), 3–18. Retrieved from https://doi.org/10.1177/0887302x19873437
  • Liang, Y., Hustvedt, G., & Miller, J. M. (2022). Prioritizing protection by face masks during COVID-19: The application of customer open innovation. Journal of Open Innovation: Technology, Market, and Complexity.

Selected Awards

  • Award / Honor Recipient: ITAA Paper of Distinction Award in the Design/Product Development track, International Textiles and Apparel Association. 2021
  • Award / Honor Recipient: Best Track Paper Award in Fashion Clothing Consumer and Behavior track, American Collegiate Retailing Association. March 4, 2022
  • Award / Honor Recipient: ITAA Best Paper Award: Doctoral level 2nd place, International Textiles and Apparel Association. November 18, 2017

Selected Service Activities

Reviewer / Referee
American Collegiate Retailing Association-Digitalization in Retailing and New Retailing Track
December 2021-Present
Reviewer / Referee
American Council on Consumer Interests - Conference presentations
November 2021-Present
American Council on Consumer Interests - Small Grants Committee
October 2021-Present
FM TT position search committee
August 2021-Present
Reviewer / Referee
Journal of Fashion Marketing and Management
August 21, 2021-Present